Senior Growth Marketing Manager

Overview

Location: London or Dubai (office based). Reports to: Chief Marketing Officer. Department: Marketing. Feel is a trailblazing direct-to-consumer wellness brand focused on science-backed supplements and clean beauty. We are expanding internationally to the GCC with hubs in Dubai and London and are building a powerhouse team to drive global growth.

This is your chance to be part of something extraordinary from the ground up. If you\’re passionate about wellness, innovation, and building brands that make a difference, we want to hear from you.

The Opportunity

As a Senior Growth Marketing Manager, you’ll own Feel’s paid media strategy, the customer acquisition engine, and the omnichannel growth roadmap. You will lead initiatives across Paid Social, Search, Influencer & Affiliate Marketing, CRM & Email, Organic Content, Marketplaces, and strategic brand collaborations. The role focuses on driving sustainable growth and customer loyalty through innovative digital campaigns, high-impact creative, and rigorous testing and optimisation across key D2C channels.

You’ll drive awareness, conversion, and lifetime value while collaborating with local teams in London and Dubai, partners, and creative teams to keep campaigns fresh, relevant, and aligned with Feel’s mission. This is a hands-on role requiring attention to detail and active involvement in every stage of the growth and acquisition funnel.

Key Responsibilities

• Own the end-to-end customer acquisition strategy across all regions and paid channels (Meta, Google, TikTok, Programmatic, Affiliates, and emerging platforms).
• Develop and deliver the regional growth roadmap with clear goals for CAC, ROAS, revenue, new customer acquisition, and payback period.
• Forecast growth scenarios across channels, geographies, and cohorts; proactively plan for seasonal surges, product launches, and market entry.
• Continuously evaluate channel mix effectiveness and reallocate budgets to maximise efficiency and scale.
• Champion a growth mindset with experimentation and fast iteration across the organisation.
• Collaborate with internal teams to ensure campaigns align with global brand strategy, creative guidelines, and commercial priorities.
• Plan, launch, and manage high-budget multi-channel campaigns end-to-end, including audience segmentation, bidding strategies, and funnel mapping.
• Oversee agency partners and platform account managers to drive best-in-class execution and optimisation.
• Develop and maintain always-on acquisition engines alongside campaign-led activations, balancing efficiency and volume.
• Drive rigorous creative and audience testing, including A/B and multivariate tests on hooks, formats, and landing pages.
• Implement processes for daily, weekly, and monthly performance reviews and turn insights into actionable optimisations.
• Lead the creation of high-converting ad assets and messaging frameworks, ensuring consistency across touchpoints.
• Partner with design, content, and product teams to develop creative concepts rooted in consumer insight and platform best practices.
• Develop creative testing roadmaps by channel, prioritising hypotheses that impact CPA and conversion rates.
• Stay ahead of emerging formats and trends to keep Feel at the forefront of DTC growth marketing.
• Ensure all creative is localised appropriately for the GCC market while staying on brand.

Data Analysis & Reporting

• Own growth forecasting, budget planning, and ROI modelling for all acquisition activities.
• Develop dashboards and reporting cadences to reveal performance drivers and bottlenecks across channels.
• Use data to inform creative strategy, audience targeting, spend allocation, and landing page optimisation.
• Translate complex performance data into clear insights and recommendations for senior leadership and cross-functional partners.
• Identify trends, risks, and opportunities and adjust tactics to stay ahead of targets.

Cross-Functional Collaboration

• Work closely with retention teams to ensure smooth handoff from acquisition to onboarding and retention journeys.
• Align with brand, influencer, and PR activity to integrate acquisition with broader campaigns, product launches, and partnerships.
• Partner with e-commerce and product teams to optimise landing pages, conversion flows, and merchandising for growth goals.

Ideal Candidate

• Minimum 6 years of experience in growth marketing or performance acquisition for consumer brands, ideally in e-commerce, health tech, or subscription models.
• Proven success managing large budgets and scaling paid media programs across multiple channels.
• Expertise in paid social (Meta, TikTok, YouTube) and SEM.
• Strong analytical skills; comfortable diving into data to inform strategy.
• Highly collaborative, with experience leading cross-functional initiatives.
• Very comfortable with numbers, using Excel, Tableau or similar data tools.

Why Join Feel?

• Competitive salary + career growth opportunities.
• Full ownership of the growth strategy in one of our most exciting markets.
• Product discounts for you and your family.
• A collaborative, multicultural team that values innovation and execution.
• Modern office in Holborn or Dubai Downtown.

Our Values – How We Work

Collaboration – We work better together

Efficiency – We move smart and fast

Passion – We care deeply about our mission

Customer Focus – We put the customer at the centre

If this sounds like you, you’ll feel right at home here.