Head of Growth

Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health. Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations in wellness that help women feel strong, confident, and empowered — every single day. Fueled by customer obsession and a relentless drive for innovation, we’re now bringing our award-winning formulas to the GCC. With Dubai and London as our international hubs, we’re building a powerhouse team to lead this next chapter of global growth.

The Opportunity

As Head of Growth & Acquisition, you’ll take full ownership of Feel’s paid media strategy, the customer acquisition engine, and omnichannel growth roadmap, spearheading our efforts across Paid Social, Search, Influencer & Affiliate Marketing, CRM & Email, Organic Content, Marketplaces, and strategic brand collaborations. This is a pivotal leadership role focused on driving sustainable growth and customer loyalty through innovative digital initiatives, high-impact creative, and rigorous testing and optimisation across all key D2C channels.

About You

• You’ve successfully scaled a high-growth eCommerce or DTC business, ideally across international markets, and have a track record of owning significant growth budgets to drive measurable results.
• A growth leader who thrives in fast-paced, entrepreneurial environments — you set the vision, lead the roadmap, and aren’t afraid to roll up your sleeves to make things happen.
• Highly analytical, with advanced Excel (and ideally SQL) skills — comfortable with finance modelling, forecasting, and scenario planning.
• Metrics like CAC, ROAS, payback, and LTV are the scorecard you live by.
• Deep expertise across paid social, search, affiliates, influencers, and emerging channels — paired with a strong commercial mindset and understanding of unit economics.
• Just as passionate about creativity as you are about data: you know high-performing ads are born from great ideas, rigorous testing, and empathy for what motivates your audience.
• Agile and curious: you thrive in fast-paced, ambiguous environments where experimentation and urgency are key to success.
• A confident communicator and collaborator who builds lasting relationships across teams, functions, geographies, and external partners.

Key Responsibilities

• Own the end-to-end customer acquisition strategy across all regions and paid channels (Meta, Google, TikTok, Programmatic, Affiliates, and emerging platforms).
• Develop and deliver the regional growth roadmap, setting clear goals for CAC, ROAS, revenue, new customer acquisition, and payback period.
• Forecast growth scenarios across channels, geographies, and cohorts — proactively planning for seasonal surges, product launches, and new market entry.
• Continuously evaluate channel mix effectiveness and reallocate budgets to maximise efficiency and scale.
• Champion a growth mindset across the organisation, advocating for experimentation and fast iteration.
• Collaborate with our UK and local teams to ensure campaigns align with global brand strategy, creative guidelines, and commercial priorities.
• Plan, launch, and manage high-budget, multi-channel performance campaigns end-to-end, including audience segmentation, bidding strategies, and funnel mapping.
• Oversee agency partners and platform account managers to drive best-in-class execution and ensure all campaigns are fully optimised.
• Develop and maintain always-on acquisition engines alongside campaign-led activations, ensuring a balance between efficiency and volume.
• Drive rigorous creative and audience testing, including A/B and multivariate tests on hooks, formats, and landing page experiences.
• Implement processes for daily, weekly, and monthly performance reviews — turning insights into actionable optimisations with urgency.
• Lead the creation of high-converting ad assets and messaging frameworks, ensuring consistency across all touchpoints.
• Partner with design, content, and product teams to develop creative concepts rooted in consumer insight and platform best practices.
• Develop creative testing roadmaps by channel — prioritising hypotheses that drive outsized impact on CPA and conversion rates.
• Stay ahead of emerging formats, ad products, and trends to ensure Feel remains an innovator in DTC growth marketing.
• Ensure all creative is localised appropriately, reflecting cultural nuances in the GCC market while staying on brand.
• Own growth forecasting, budget planning, and ROI modelling for all acquisition activities.
• Develop dashboards and reporting cadences that enable visibility into performance drivers and bottlenecks across channels and campaigns.
• Use data to inform creative strategy, audience targeting, spend allocation, and landing page optimisation.
• Translate complex performance data into clear insights and recommendations for senior leadership and cross-functional partners.
• Proactively identify trends, risks, and opportunities, adjusting tactics to stay ahead of targets.
• Work closely with the retention and lifecycle teams to ensure seamless handoff from acquisition to onboarding and retention journeys.
• Align with brand, influencer, and PR teams to integrate acquisition with broader marketing campaigns, product launches, and partnerships.
• Partner with the e-commerce and product teams to optimise landing pages, conversion flows, and merchandising for growth goals.
• Serve as a regional voice for growth, bringing GCC customer insights back to inform creative, product, and brand strategies.
• Lead internal education on performance marketing, championing a test-and-learn culture across the broader marketing organisation.

Additional Areas of Ownership

• Develop and scale an affiliate marketing and referral program to drive efficient new customer acquisition.
• Evaluate and test new channels (e.g., podcasts, YouTube, Connected TV) as the brand scales.
• Partner with finance and operations to optimise product launch demand planning.
• Support fundraising or investor reporting by providing clear growth performance updates and plans.

Ideal Candidate

• 8–10+ years of experience in growth marketing or performance acquisition for consumer brands, ideally in e-commerce, health tech, or subscription models.
• Proven success managing large budgets and scaling paid media programs across multiple channels.
• Deep expertise in paid social (Meta, TikTok, YouTube) and SEM.
• Strong analytical skills; comfortable diving into data to inform strategy.
• Highly collaborative, with experience leading cross-functional initiatives.
• A passion for health, wellness, and empowering people to improve their lives.
• Very comfortable with numbers, using Excel, Tableau or similar data tools.

Why Join Feel?

• Competitive salary + career growth opportunities.
• Full ownership of the growth strategy in one of our most exciting markets.
• Product discounts for you and your family.
• A collaborative, multicultural team that values innovation and execution.
• Modern office in London / Dubai Downtown.

Our Values – How We Work

At Feel, we don’t just hire for skills — we hire people who live and breathe our core values:

• Collaboration – We work better together.
• Efficiency – We move smart and fast.
• Passion – We care deeply about our mission.
• Customer Focus – We put the customer at the centre.

If this sounds like you, you’ll feel right at home here.