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For Companies At a Glance
- Tasks: Drive e-commerce performance and customer engagement for a leading wellness brand.
- Company: Feel, a trailblazing direct-to-consumer wellness brand based in Dubai.
- Benefits: Competitive salary, career growth, product discounts, and a vibrant team culture.
- Why this job: Join a mission-driven company and make a real impact in women's health and wellness.
- Qualifications: Experience in e-commerce trading and CRM, preferably with Klaviyo.
- Other info: Dynamic startup environment with opportunities for innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
E-commerce Trading and CRM Manager
Location: Dubai Downtown (relocation after probation)
Reports to: CMO / CEO
Department: E-commerce
About Feel
Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health. Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations in wellness that help women feel strong, confident, and empowered every single day. Fueled by customer obsession and a relentless drive for innovation, we’re now bringing our award-winning formulas to the GCC. With Dubai and London as our international hubs, we’re building a powerhouse team to lead this next chapter of global growth. We’re already an 8-figure brand in the UK and we’re just getting started. Our goal? Triple our growth in the next few years through bold international expansion, world-class marketing, culture and excellence. This is your chance to be part of something extraordinary. If you are passionate about wellness, innovation, and building brands that truly make a difference - we want to hear from you.
The Opportunity
As an E-commerce Trading and CRM Manager, you will take full ownership of Feel’s online commercial performance and customer lifecycle. This role combines two critical growth functions: E-commerce trading and CRM. You will be responsible for driving revenue on site, improving conversion, launching products and features, promotions, and delivering high-performing email campaigns through Klaviyo. You will lead the full E-commerce trading strategy, including: forecasting, promotions, product launches, CRO, on-site campaigns, and weekly trading reviews. Alongside this, you will own the CRM roadmap, building and optimising automated flows, crafting high-converting campaigns, and driving retention, repeat purchase, and customer lifetime value. Working closely with our teams in London and Dubai, as well as creative, developers, operations, and growth partners, you will ensure that both the website and CRM channels reflect our brand identity and deliver a seamless, high-converting customer experience. This is an extremely hands-on, commercial, and data-driven role for someone who loves owning numbers, improving funnels, and creating customer journeys that perform.
About You
- You have strong experience in E-commerce trading and CRM, ideally within D2C, beauty, supplements, or consumer goods.
- You are confident using Klaviyo and understand segmentation, flows, campaigns, deliverability, and A/B testing.
- You love numbers, data, and performance reporting.
- You understand how on-site experience, funnels, email, and retention work together to drive revenue.
- You thrive in a fast-moving environment and enjoy both strategy and hands-on execution.
- You are detail-oriented, organised, and capable of managing multiple priorities.
- You are creative in your approach to features, functions, content, and customer journeys.
- You enjoy cross-functional collaboration with growth, creative, operations, and founders.
Key Responsibilities
E-commerce Trading- Own daily, weekly, and monthly ecommerce performance across all digital sales channels (website, Amazon, etc).
- Monitor and optimise conversion rate, AOV, upsells, cross-sells.
- Manage the full trading calendar, including promotions, feature launches, product launches, and seasonal campaigns.
- Oversee product visibility, collections, navigation, homepage, landing pages, and banners.
- Analyse trading performance including traffic, conversion, margins, sell-through, and stock.
- Forecast demand and work closely with operations on stock planning and replenishment.
- Collaborate with growth marketing on acquisition goals and campaign landing pages.
- Ensure onsite content is brand-aligned and supports product storytelling.
- Run A/B tests to improve conversion, UX, and onsite experience.
- Monitor competitors across pricing, category, promotions, and merchandising.
- Produce weekly and monthly trading reports with insights and actions.
- Collect data and key insights from various departments and CX to brief-in feature requests for the developers team.
- Analyse and create high-converting landing pages and optimise existing PDPs.
- Hang on ownership and execution of the full CRM and email marketing channel.
- Build and manage Klaviyo flows, including welcome, post-purchase, win-back, retention, and VIP.
- Plan and execute weekly email campaigns with clear commercial goals.
- Create segmentation strategies that improve engagement and conversion.
- Review and improve email deliverability, open rates, CTR, and revenue contribution.
- Work with creative teams to brief and deliver high-performing email content.
- Align CRM campaigns with product launches, promotions, and trading priorities.
- Analyse customer data, including cohorts, retention, purchase behaviour, and LTV.
- Use insights to identify opportunities to drive repeat purchase and reduce churn.
- Report weekly on CRM revenue, flow performance, and campaign results.
Ideal Candidate
- Proven experience in E-commerce trading and CRM, ideally using Klaviyo.
- Strong analytical ability with skills in pulling data, spotting patterns, and making clear recommendations.
- Excellent understanding of Shopify, ecommerce merchandising, CRO, and analytics tools.
- Solid knowledge of email strategy, flows, segmentation, and lifecycle marketing.
- Creative eye for product presentation, UX, and email design.
- Comfortable in a fast-paced startup environment with high ownership.
- Proactive problem solver who enjoys improving daily performance and finding opportunities.
- Passionate about health, beauty, wellness, and female-focused products.
- Strong communicator who enjoys cross-functional work and managing end-to-end initiatives.
Why Join Feel?
- Competitive salary + career growth opportunities.
- Full ownership of the growth strategy in one of our most exciting markets.
- Product discounts for you and your family.
- A collaborative, multicultural team that values innovation and execution.
- Modern office in Dubai Downtown.
Our Values – How We Work
- Collaboration – We work better together.
- Efficiency – We move smart and fast.
- Passion – We care deeply about our mission.
- Continuous Improvement – We always level up.
- Customer Focus – We put the customer at the centre.
If this sounds like you, you’ll feel right at home here.
Ecommerce Manager (Relocation to Dubai) employer: Feel
Contact Detail:
Feel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager (Relocation to Dubai)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Feel or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into Feel's brand and products. Show your passion for wellness and how your skills in e-commerce trading and CRM can drive their mission forward. Be ready to share specific examples of your past successes!
✨Tip Number 3
Don’t just wait for job openings—create your own opportunities! If you see a gap in their current strategy, pitch your ideas directly to them. This shows initiative and that you’re already thinking about how to contribute.
✨Tip Number 4
Apply through our website for a smoother process! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Feel team.
We think you need these skills to ace Ecommerce Manager (Relocation to Dubai)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the E-commerce Manager role. Highlight your experience in e-commerce trading and CRM, especially if you've worked with Klaviyo or similar tools.
Craft a Compelling Cover Letter: Your cover letter is your chance to show us your passion for wellness and innovation. Share why you want to join Feel and how your background makes you the perfect fit for our team.
Showcase Your Data Skills: Since this role is data-driven, include examples of how you've used analytics to drive performance in previous roles. We love numbers, so don’t shy away from sharing your successes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into our system quickly. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Feel
✨Know Your Numbers
As an E-commerce Manager, you'll need to demonstrate your love for data. Brush up on key metrics like conversion rates, AOV, and customer lifetime value. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Creativity
This role requires a creative approach to features and customer journeys. Prepare examples of innovative campaigns or strategies you've implemented in the past. Highlight how your creativity has led to improved engagement or sales.
✨Familiarise Yourself with Klaviyo
Since Klaviyo is a crucial tool for this position, make sure you understand its functionalities inside out. Be prepared to discuss your experience with email flows, segmentation, and A/B testing. If possible, bring examples of successful campaigns you've run.
✨Understand the Brand and Market
Research Feel's products and their unique selling points. Understand the wellness market, especially in the GCC region. Be ready to share insights on how you would position the brand and drive growth in this competitive landscape.