Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead exciting multi-channel marketing campaigns to drive product awareness and revenue growth.
- Company: Join Feefo, a dynamic scale-up with a focus on innovation and inclusivity.
- Benefits: Enjoy flexible hybrid working, extensive perks, and strong learning opportunities.
- Why this job: Make a real impact in a fast-paced environment while growing your marketing skills.
- Qualifications: 3+ years in B2B marketing with strong project management and communication skills.
- Other info: Be part of a passionate team dedicated to fostering diversity and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a dynamic, commercially-minded Product GTM Manager to plan and deliver multi-channel campaigns that generate high-quality leads and support revenue growth. This is a pivotal role in our product marketing team, ideal for someone who is eager to grow, proactive and thrives on data-driven performance, multi-channel execution and continuous optimisation.
You’ll work closely with the Head of Product Marketing, as well as wider stakeholders to translate business goals into integrated marketing campaigns across email, content, paid media, events and more. With the support of a digital agency, you’ll play a key role in implementing and optimising campaigns to meet performance marketing KPIs.
You will have visibility of all marketing activities happening across the board, so being a good communicator, able to prioritise and manage your workload whilst having a strong grasp of marketing metrics, across different channels and reaching typical ICPs for SaaS is essential for this role.
Job Requirements
What you’ll bring
- 3+ years of experience of working in a B2B environment, ideally in a similar role
- Strong knowledge and experience in managing multi-channel product marketing tactics
- Excellent project manager and organisational skills
- Used to effective campaign briefing, ensuring that copywriters, designers and others in the team understand what you’re trying to achieve and can creative content effectively across different marketing touchpoints
- Strong verbal and written communication skills
- Experience of working alongside marketing agencies
Who you are
- Commercially minded – you care about the business impact of product marketing.
- Able to operate strategically and hands on.
- A team player who enjoys working cross-functionally to achieve outcomes, and can communicate clearly with stakeholders
- Enjoys problem solving and using your initiative to find answers
- Comfortable in a fast paced and dynamic environment
Key Results / Outputs and Deliverable
- Quarterly product marketing plans with a pipeline of activities
- Up-to-date product marketing materials for multiple target audiences and channels
- Detailed buyer personas, and case studies
- Compelling product content and campaigns
- Reports on activities, pipeline, product adoption, and other KPIs
- Competitor, industry, and win/loss analysis
- Estimated budget requirements for product marketing
Job Responsibilities
- Developing a multi-channel product marketing plan that’s tightly aligned with company goals
- Integrate product roadmap into our wider, multi-channel marketing programme.
- Increasing brand awareness via the exciting Feefo products coming to market.
- Building programmes for launching new products to market; building the sales toolkit
- Prospect & Customer marketing aligned product marketing plan.
- Solution and outcome-focused sales toolkit and activities.
- Competitive intelligence- Stay ahead of the game by monitoring competitive products and industry trends.
- Lead and create product marketing collateral to support product launches e.g. videos, LinkedIn Live events, case studies, blogs.
- Work with Head of Product Marketing and Product teams to ensure that external-facing product content and comms are solution and outcome focused
- Provide an external voice for product marketing e.g. post regularly on social media, host LinkedIn Lives
- Work with internal teams and help them to engage directly with the external market e.g. CS and Product teams, getting them to record videos, share insights online etc.
- Creating an effective sales kit that include product presentation materials, buyer personas, competitive analysis, case studies etc.
- Who will they work with day to day? Head of Product Marketing, Product leads, CS team
- Draw learning from data on past campaigns and apply them going forward
Job Benefits
Perks
- Feefo embraces a flexible hybrid working pattern
- Alongside an extensive benefits package, our platform offers a wide range of perks tailored to your needs, including health and wellbeing programs, an electric car scheme, childcare support, and lifestyle options
- Join one of our working groups focused on what matters most to us – charities, CSR, wellbeing and mental health, social events, DE&I, or graduate programs.
- Our enhanced family leave policies are there for you when it matters most, helping you balance your career with life’s biggest moments
- Learning & Development is a big deal here. Whether its chartered memberships, short courses, or career coaching, we’ll help you grow and move forward in your career
- Our performance management process is designed to set you up for success. We’re here to help you achieve your goals and thrive
- Work alongside a passionate and experienced senior leadership team driving Feefo’s growth with innovative products and technology as a force for good
- Be part of a growing global scale-up dedicated to fostering a diverse and inclusive culture where every team member is celebrated
- Feefo offers a referral scheme – employees can obtain a referral bonus for successfully referring new hires to the company
Values
At Feefo, we are committed to creating an environment where authenticity, inclusiveness, and a client-centred approach are at the core of everything we do.
- Authenticity– We believe in being true to ourselves and our values. We encourage our team members to bring their whole selves to work, fostering a culture of transparency and integrity.
- Inclusiveness – Diversity and inclusion are not just words for us, they are fundamental principles that guide our actions. We are dedicated to creating a workplace where every voice is heard, and every individual is valued.
- Client-Centred – Our clients are at the heart of our business. We prioritise their needs and strive to exceed their expectations by delivering personalised, high-quality service in every interaction.
We welcome applications from individuals of all backgrounds, experiences, and perspectives. We do not discriminate on the basis of race, religion, sex, sexual orientation, gender identity, age, marital status, disability, veteran status, nationality, or any other characteristic protected by law. Together, we strive to create a supportive and equitable environment for all.
#J-18808-Ljbffr
Product GTM Manager employer: Feefo
Contact Detail:
Feefo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product GTM Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend relevant events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that Product GTM Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate your multi-channel marketing expertise and how you’ve driven results in previous roles.
✨Tip Number 3
Prepare for interviews by researching the company and its products thoroughly. Be ready to discuss how you can align their goals with your marketing strategies. Tailor your answers to reflect their values and what they’re looking for in a Product GTM Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Feefo.
We think you need these skills to ace Product GTM Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product GTM Manager role. Highlight your experience in multi-channel campaigns and how you've driven revenue growth in previous positions. We want to see how you align with our goals!
Showcase Your Data Skills: Since this role thrives on data-driven performance, don’t forget to mention any tools or metrics you've used to optimise campaigns. Share specific examples of how your analytical skills have led to successful outcomes in past projects.
Communicate Clearly: Strong communication is key! Use clear and concise language in your application. We love candidates who can articulate their thoughts well, especially when it comes to explaining complex marketing strategies or project management experiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive, which we really appreciate!
How to prepare for a job interview at Feefo
✨Know Your Metrics
As a Product GTM Manager, you'll need to be comfortable with marketing metrics. Brush up on key performance indicators (KPIs) relevant to multi-channel campaigns. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Showcase Your Project Management Skills
This role requires excellent project management abilities. Prepare examples of how you've successfully managed multiple projects simultaneously. Highlight your organisational skills and how you prioritise tasks to meet deadlines.
✨Communicate Clearly
Strong verbal and written communication skills are essential. Practice articulating your thoughts clearly and concisely. You might even want to prepare a brief presentation on a past campaign to demonstrate your ability to communicate effectively with stakeholders.
✨Be Proactive and Solution-Focused
The ideal candidate is someone who enjoys problem-solving. Think of challenges you've faced in previous roles and how you tackled them. Be prepared to discuss how you can bring that proactive mindset to the team at Feefo.
