At a Glance
- Tasks: Plan and deliver multi-channel campaigns to generate leads and support revenue growth.
- Company: Join a dynamic team in a fast-paced product marketing environment.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborate with creative teams and agencies in a supportive atmosphere.
- Why this job: Make a real impact on product marketing strategies and drive business success.
- Qualifications: 3+ years in B2B marketing with strong project management skills.
The predicted salary is between 50000 - 60000 € per year.
We are looking for a dynamic, commercially-minded Product GTM Manager to plan and deliver multi-channel campaigns that generate high-quality leads and support revenue growth. This is a pivotal role in our product marketing team, ideal for someone who is eager to grow, proactive and thrives on data-driven performance, multi-channel execution and continuous optimisation.
You’ll work closely with the Head of Product Marketing, as well as wider stakeholders to translate business goals into integrated marketing campaigns across email, content, paid media, events and more. With the support of a digital agency, you’ll play a key role in implementing and optimising campaigns to meet performance marketing KPIs.
You will have visibility of all marketing activities happening across the board, so being a good communicator, able to prioritise and manage your workload whilst having a strong grasp of marketing metrics, across different channels and reaching typical ICPs for SaaS is essential for this role.
Requirements
- 3+ years of experience of working in a B2B environment, ideally in a similar role
- Strong knowledge and experience in managing multi-channel product marketing tactics
- Excellent project manager and organisational skills
- Used to effective campaign briefing, ensuring that copywriters, designers and others in the team understand what you’re trying to achieve and can create content effectively across different marketing touchpoints
- Strong verbal and written communication skills
- Experience of working alongside marketing agencies
Who you are
- Commercially minded – you care about the business impact of product marketing.
- Able to operate strategically and hands on.
- A team player who enjoys working cross-functionally to achieve outcomes, and can communicate clearly with stakeholders
- Enjoys problem solving and using your initiative to find answers
- Comfortable in a fast paced and dynamic environment
Key Results / Outputs and Deliverables
- Quarterly product marketing plans with a pipeline of activities
- Up-to-date product marketing materials for multiple target audiences and channels
- Detailed buyer personas, and case studies
- Compelling product content and campaigns
- Reports on activities, pipeline, product adoption, and other KPIs
- Competitor, industry, and win/loss analysis
- Estimated budget requirements for product marketing
Product GTM Manager in London employer: Feefo
Join a forward-thinking company that values innovation and collaboration, where as a Product GTM Manager, you will thrive in a dynamic work culture that encourages professional growth and creativity. With a strong focus on data-driven performance and multi-channel execution, you'll have the opportunity to lead impactful marketing campaigns while benefiting from a supportive environment that prioritises employee development and well-being. Located in a vibrant area, our company offers unique advantages such as flexible working arrangements and access to industry-leading resources, making it an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Product GTM Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website where you can display your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and metrics. Bring your insights to the table; it shows you’re proactive and genuinely interested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly!
We think you need these skills to ace Product GTM Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Product GTM Manager. Highlight your experience in B2B environments and any multi-channel marketing tactics you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for product marketing and how you can contribute to our team. Be sure to mention specific campaigns or projects that demonstrate your strategic thinking and results-driven approach.
Showcase Your Communication Skills:Since this role involves working closely with various stakeholders, make sure your application reflects your strong verbal and written communication skills. We love clear, concise, and engaging content, so let your personality come through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Feefo
✨Know Your Metrics
As a Product GTM Manager, you'll need to be comfortable with marketing metrics. Brush up on key performance indicators (KPIs) relevant to multi-channel campaigns. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Showcase Your Project Management Skills
This role requires excellent organisational skills. Prepare examples of how you've successfully managed multiple projects simultaneously. Highlight your ability to prioritise tasks and ensure effective communication with team members and stakeholders.
✨Understand the B2B Landscape
With 3+ years in a B2B environment, you should be familiar with the nuances of product marketing in this space. Research the company’s target audience and be prepared to discuss how you would approach creating buyer personas and compelling content for them.
✨Be Ready to Collaborate
This position involves working closely with various teams and external agencies. Think of examples where you've successfully collaborated cross-functionally. Emphasise your communication skills and how you ensure everyone is aligned on campaign goals.
