B2B Campaign Marketing Lead — HubSpot Expert

Feefo helps both consumers and businesses make the right decisions. Founded in 2010, Feefo works with 6,000+ brands worldwide to collect reliable and constructive reviews they can learn from and display. We invite confirmed customers to leave feedback, which results in reliable, fake-free reviews, so consumers can learn how people like them feel about different products and services. And companies can discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.

We’re a team of technology specialists, industry experts, and multi-lingual client services champions that operates across various sectors, including travel, retail, automotive, and finance. Feefo’s bespoke artificial intelligence, business insight, review software and compliance solutions help increase client sales and reduce churn. As a Google Premier Partner, our clients can improve their search and paid conversion rates too. We are proud to work with companies, large and small, from household names to local heroes.

We are looking for a dynamic, commercially minded Marketing Campaign Manager to plan and deliver multi-channel campaigns that generate high-quality leads and support revenue growth. This is a pivotal role in our performance marketing team, ideal for someone who is eager to grow, proactive and thrives on data-driven performance, multi-channel execution and continuous optimisation. You’ll work closely with the Head of Performance Marketing, as well as wider stakeholders to translate business goals into integrated marketing campaigns across email, content, paid media, events and more.

With the support of a digital agency, you’ll play a key role in implementing and optimising campaigns to meet performance marketing KPIs. You will have visibility of all marketing activities happening across the board, so being a good communicator, able to prioritise and manage your workload whilst having a strong grasp of performance metrics across different channels, is essential for this role.

• Own the end-to-end campaign lifecycle across channels: from planning and execution to measurement and continuous improvement.
• Collaborate with Head of Performance Marketing to align planned campaign activity with lead generation and pipeline targets.
• Manage campaign delivery across digital and offline channels, including email, webinars, events, working with our wider marketing team and digital agency to ensure social, website, SEO and paid activities are in place to support campaigns.
• Ensure consistency of campaign messages across all Feefo marketing channels, aligning internal and external stakeholders.
• Use HubSpot to build and deploy campaign workflows and nurture programs to optimise the marketing funnel.
• Analyse performance of campaigns across all channels, taking a ‘test and learn’ approach to continually optimise our marketing activities and processes.
• Report regularly on campaign performance against key metrics and KPIs, translating insights into recommendations that will help us to drive better results over time.
• Brief campaign requirements into the wider marketing team and ensure assets are delivered and deployed across channels at the right time.
• Develop robust knowledge of our products and services, our existing customer base and the target market.

• 4+ years of experience of working in a B2B environment, ideally in a similar role.
• Strong knowledge and experience in managing multi-channel lead generation tactics.
• Significant experience of using HubSpot.
• Excellent project manager and organisational skills.
• Used to effective campaign briefing, ensuring that copywriters, designers and others in the team understand what you’re trying to achieve and can create content effectively across different marketing touchpoints.
• Strong verbal and written communication skills.
• Strong analytical skills, including familiarity with Power BI Dashboards.
• Used to working with or alongside marketing agencies.
• Effective at influencing stakeholders, both internally and externally.

• Commercially minded and outcomes focused – you care about generating leads, conversions and ROI on marketing campaigns.
• You’re an expert in customer acquisition - creating a cohesive, progressive prospect journey at every stage of the sales funnel and proactive in looking for process improvements.
• A team player who enjoys working cross-functionally to achieve outcomes, and can communicate clearly with stakeholders.
• Enjoys problem solving and using your initiative to find answers.
• Comfortable in a fast paced and dynamic environment.

• Campaigns delivered on time and as planned, contributing directly to meeting lead generation and revenue targets.
• Effective use of HubSpot as a marketing automation, lead generation and nurturing platform.
• Reporting on campaign data and performance, providing insights to inform planning decisions.
• Optimisation of marketing funnel through delivery of effective lead nurturing programs.
• An increase in performance metrics through systematic improvements and A/B testing.

Feefo embraces a flexible hybrid working pattern. Alongside an extensive benefits package, our platform offers a wide range of perks tailored to your needs, including health and wellbeing programs, an electric car scheme, childcare support, and lifestyle options. Join one of our working groups focused on what matters most to us – charities, CSR, wellbeing and mental health, social events, DE&I, or graduate programs. Our enhanced family leave policies are there for you when it matters most, helping you balance your career with life’s biggest moments. Learning & Development is a big deal here. Whether it's chartered memberships, short courses, or career coaching, we’ll help you grow and move forward in your career. Our performance management process is designed to set you up for success. We’re here to help you achieve your goals and thrive. Work alongside a passionate and experienced senior leadership team driving Feefo’s growth with innovative products and technology as a force for good. Be part of a growing global scale-up dedicated to fostering a diverse and inclusive culture where every team member is celebrated.

Feefo offers a referral scheme - employees can obtain a referral bonus for successfully referring new hires to the company.

• Authenticity – We believe in being true to ourselves and our values. We encourage our team members to bring their whole selves to work, fostering a culture of transparency and integrity.
• Inclusiveness – Diversity and inclusion are not just words for us, they are fundamental principles that guide our actions. We are dedicated to creating a workplace where every voice is heard, and every individual is valued.
• Client-Centred – Our clients are at the heart of our business. We prioritise their needs and strive to exceed their expectations by delivering personalised, high-quality service in every interaction.

At Feefo, we believe that a diverse and inclusive workplace drives innovation and creativity. We are committed to fostering a culture where everyone feels valued, respected, and empowered. We welcome applications from individuals of all backgrounds, experiences, and perspectives. We do not discriminate on the basis of race, religion, sex, sexual orientation, gender identity, age, marital status, disability, veteran status, nationality, or any other characteristic protected by law. Together, we strive to create a supportive and equitable environment for all.