Marketing Manager

Hours of Work: Full-time

Reports to: Creative Director

Management: Marketing Coordinator

Target Audiences: Visitors, virtual and actual, press, media, other galleries, design agencies

Location: Federation of British Artists, 17 Carlton House Terrace, London, SW1Y 5BD

Background Vision: Leader in contemporary figurative art, led by artists, for all.

Mission: Mall Galleries empowers artists through a busy programme of exhibitions and events, prizes and awards, with a focus on figurative art.

Overview: The post holder will lead, manage and deliver the annual marketing and public engagement campaigns for both the Federation and Mall Galleries brands as part of the organisation’s sales and marketing strategies.

Overall Purpose of Role:

• To lead on and deliver key digital marketing strategies across departments of exhibitions, events, membership, venue hire and art consultancy.
• Improve audience engagement, leading to upselling and cross-selling opportunities for the FBA and Art Society exhibitions x10-12pa, and promotion of all other exhibitions staged at Mall Galleries.
• Be the point of contact with the FBA art society presidents and council members to ensure smooth delivery of the marketing campaigns.
• To generate visitors to the physical and virtual spaces by communicating powerful and engaging stories through the web and social media.
• Manage brand development.
• To support partnership activities such as off-site activities.
• To lead the social media campaigns.
• To plan, edit, manage and evaluate engaging user-friendly content across Mall Galleries’ digital platforms.
• Content editor and overseer for the website.
• Be a part of the sales and marketing team.

Specific Duties:

• Brand Development: With the Creative Director, roll out improved branding within the galleries and through digital channels. Ensure brand presentation is uniform across the team.
• Marketing: Lead on the delivery of the marketing and audience engagement strategy to include marketing the art society and FBA exhibitions from call to entries for artists’ submissions to sales and marketing campaigns to engage current and new audiences.
• Liaise with the FBA art society presidents to develop a well planned and executed exhibition marketing campaign.
• Lead the call for entries to artists campaigns and be responsible for the annual KPI.
• Lead the marketing for the arts consultancy and art commissioning service to include portrait commissions.
• Manage the Mall Galleries communications and content calendar across all digital and physical channels.
• Responsible for managing all paid social media marketing accounts (G. ads, Meta, etc.).
• Take ownership of Mall Galleries’ social media platforms, employing a proactive data-driven approach to producing and scheduling posts.
• Design and edit various marketing assets, including print works such as invitations, leaflets, exhibition signage, vinyl and advertisements for newspapers and magazines.
• Report on campaigns and channels on a monthly basis, using a variety of analytics tools - use Google Analytics and other analytical programmes to deliver regular performance reports to key stakeholders.
• Write, commission & edit content for Mall Galleries website.
• Constantly look to provide engaging and interesting content and manage external agencies to create digital, video and print content – digital, video and print – to include e-communications, etc.
• Update and segment email marketing audiences to create targeted communications.
• Sharing recommendations for improvement across all digital channels and staying up to date with the latest digital trends - through webinars, seminars and networking events, liaison with the FBA’s digital agency Un-Titled/Williams Commerce.
• With support from the VE team, keep the gallery signage up to date & relevant.

Press/PR:

• Liaise with the PR agent and press contacts.
• Work alongside the PR agent and provide key information and content when requested to support press events.

Beyond the Mall Galleries:

• To assist with FBA activities to extend reach and impact, including regionally.
• Network across the sector to gather industry knowledge to improve the organisation’s activities.

Public Programme:

• To work with colleagues on delivering an interesting and engaging public programme which diversifies and extends our audiences.

Line Management:

• Manage the Marketing Coordinator’s professional development and responsibilities to support the delivery of these activities.

Development:

• With colleagues, look at creative ways to develop FBA/Mall Galleries activities, especially the online offer.

Other:

• Update Mall Galleries’ database as necessary.
• To prepare reports.
• To be self-administering.
• To support the organisation in other ways as appropriate.
• To attend FBA exhibition openings.

You will be required to act in accordance with the provisions of the Health and Safety at Work Act 1974 to take reasonable care for the health and safety of any person who may be affected by your acts or omissions in carrying out your duties.

You may be asked to carry out other duties as may arise from time to which are commensurate with the post.

Person Specification:

Experience required:

• Experience of delivering a content plan across multiple digital and physical channels.
• Experience of using website content management systems to publish and edit website content.
• Experience of managing and monitoring social media accounts on a daily basis.
• Knowledge of digital channels and what makes good digital content, including demonstrable knowledge of editorial style and publishing processes in a digital environment.
• Proficient with Google Ads and Google Merchant Centre.
• Proficient with Meta Business Suite (Ads Manager).
• Proficient with Google Analytics 4 (GA4).
• Proficient with Adobe Suite (Photoshop & InDesign).
• Experience of using email service providers to create, edit and send email campaigns (Mailchimp).
• Knowledge of SEO and experience of writing content for organic search.
• Experience with digital analytics and reporting.
• CRM experience to target and segment.
• Some experience of video and editing would be useful.
• Event management experience.

Skills required:

• Copywriting skills with high attention to detail.
• Negotiating and interpersonal skills.
• Ability to work with people across the organisation and at all levels.
• Analytical skills, with the ability to compile and analyse figures and statistics to inform decisions.
• Organisation and administration skills, including a broad knowledge of Microsoft Office and digital platforms.
• Management experience.

Please note there will be occasional work required outside of hours during evenings and weekends. Time in lieu will be offered.

What Can We Offer You?

The salary for this post will be between £35,000 - £37,000.

You will receive 26 days paid annual leave plus the three days between Christmas and New Year.

3% contribution to a personal pension scheme.

Discounts at Cass Art shops and FBA artworks displayed in the gallery.

How to Apply?

To apply please send a covering letter or supporting statement explaining how you match the person specification for this role and your CV by email via the button below. Please put the job title in the subject line of the email.

Deadline for applications: 9 am on Monday, 23rd February.

1st interview – Friday 27th February.

2nd interview – afternoon of Wednesday 4th March.

THANK YOU FOR YOUR INTEREST IN THIS ROLE. If you are not invited to interview, regrettably you have not been shortlisted for this position.

February 2026

Federation of British Artists www.mallgalleries.org.uk