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- Tasks: Lead product marketing strategies and boost market presence for FE fundinfo's financial products.
- Company: FE fundinfo is a top financial data provider connecting the investment industry globally.
- Benefits: Enjoy flexible hours, hybrid work, 25 days leave, and comprehensive health coverage.
- Why this job: Join a dynamic team focused on innovation and impactful storytelling in the finance sector.
- Qualifications: 5+ years in product marketing within financial services; strong communication and project management skills required.
- Other info: Participate in social events and charity initiatives while advancing your career with sponsored learning.
The predicted salary is between 43200 - 72000 £ per year.
Join FE fundinfo as a Senior Product Marketing Manager!
FE fundinfo is a leading financial data provider, connecting the investment industry across the UK, Europe, and Asia-Pacific through an integrated platform. Our skilled team empowers clients with data-driven insights, making the industry Navigate Complexity with Confidence!
As Senior Product Marketing Manager , you’ll drive the success of FE fundinfo’s product suite by developing impactful go-to-market strategies, crafting tailored value propositions, and aligning product, sales, and marketing efforts. You’ll play a key role in boosting market penetration, increasing customer engagement, and positioning FE fundinfo as a leader within the investment industry.
Your key responsibilities as a Senior Product Marketing Manager will include:
- Go-to-Market & Product Adoption:
- Develop and execute go-to-market plans for products and features in collaboration with Product, Sales, and Marketing teams.
- Create compelling value propositions that resonate with key customer segments (Asset Managers, Wealth Managers, Data Vendors).
- Conduct market research and competitor analysis to inform strategy.
- Build customer personas and segment-specific messaging.
- Produce sales enablement materials (e.g., product sheets, sales decks, demo videos).
- Monitor campaign performance, optimize initiatives, and track KPIs.
- Translate customer insights into actionable product improvements
- Enablement & Thought Leadership:
- Develop training resources and playbooks for sales teams.
- Drive content creation, including white papers, webinars, and case studies.
- Collaborate with Marketing on campaigns and product storytelling.
- Represent FE fundinfo at key industry events and webinars.
- Position products as industry-leading solutions through thought leadership initiatives
Requirements
You will need the following experience and skills to join us as a Senior Product Marketing Manager:
- Proven 5+ years product marketing experience in financial services, asset management, or fintech.
- Strong understanding of Asset and Wealth Management ecosystems.
- Experience in go-to-market strategy for B2B products.
- Exceptional storytelling and communication skills.
- Proficiency in market research, segmentation, and performance reporting.
- Data-driven approach with a focus on results and ROI.
- Ability to simplify technical concepts into compelling value statements.
- Strong stakeholder management and project management skills.
- Self-starter with a growth mindset and problem-solving approach.
Benefits
At FE fundinfo, we value Trust, Connectivity, and Innovation. We offer a dynamic work environment with flexible hours, hybrid work options, and opportunities for learning and development. Our team enjoys social events, team activities, and the chance to participate in charity initiatives.
Benefits:
- 25 days of annual leave with the option to buy an extra 5 days each year.
- Benefit from enhanced paternity, maternity, and shared parental leave.
- Secure your future with our pension scheme.
- Advance your career with sponsored learning and development, including formal qualifications.
- Comprehensive health coverage to keep you and your family protected.
- Stay fit with discounted gym memberships.
- Take advantage of the Bike to Work scheme for eco-friendly commuting.
- Keep your eyes sharp with eye care and flu jab services.
Apply today and let’s grow together!
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
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Senior Product Marketing Manager employer: FE fundinfo
Contact Detail:
FE fundinfo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Familiarize yourself with the financial services landscape, especially in asset and wealth management. Understanding the key players and current trends will help you speak confidently about the industry during interviews.
✨Tip Number 2
Showcase your experience in developing go-to-market strategies for B2B products. Be prepared to discuss specific examples where your strategies led to increased market penetration or customer engagement.
✨Tip Number 3
Highlight your storytelling and communication skills by preparing a brief presentation on a product marketing campaign you've executed. This will demonstrate your ability to craft compelling narratives that resonate with target audiences.
✨Tip Number 4
Network with professionals in the investment industry and attend relevant webinars or events. Building connections can provide valuable insights and may even lead to referrals for the Senior Product Marketing Manager position.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Product Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in product marketing, particularly within financial services or fintech. Emphasize your achievements in developing go-to-market strategies and your understanding of asset and wealth management ecosystems.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling abilities. Discuss specific examples of how you've successfully driven product adoption and market penetration in previous roles. Make sure to express your enthusiasm for FE fundinfo and its mission.
Showcase Your Data-Driven Approach: In your application, emphasize your proficiency in market research and performance reporting. Provide examples of how you've used data to inform strategy and optimize campaigns, demonstrating your results-oriented mindset.
How to prepare for a job interview at FE fundinfo
✨Understand the Financial Services Landscape
Make sure you have a solid grasp of the asset and wealth management ecosystems. Be prepared to discuss how your previous experiences align with the financial services sector and how they can contribute to FE fundinfo's goals.
✨Showcase Your Go-to-Market Strategy Skills
Be ready to share specific examples of successful go-to-market strategies you've developed in the past. Highlight your ability to create compelling value propositions and how you've collaborated with cross-functional teams to drive product adoption.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've used market research and performance metrics to inform your marketing strategies. Emphasize your data-driven approach and how it has led to measurable results in your previous roles.
✨Communicate Effectively and Tell a Story
Your storytelling and communication skills are crucial for this role. Practice articulating your thoughts clearly and concisely, and be ready to present complex concepts in a way that resonates with different stakeholders.
