At a Glance
- Tasks: Lead demand generation initiatives and optimise multi-channel marketing strategies.
- Company: Join a leading investment management tech company with a collaborative culture.
- Benefits: Enjoy 25 days annual leave, health coverage, and sponsored learning opportunities.
- Other info: Flexible hybrid working model with excellent career growth potential.
- Why this job: Make a real impact while developing your leadership and marketing skills.
- Qualifications: 7+ years in B2B demand generation with team management experience.
The predicted salary is between 60000 - 80000 £ per year.
This is a unique opportunity to take ownership of a well-established demand generation function with strong existing foundations, enabling you to focus on driving measurable impact from day one. You will lead both a critical business segment and a cross-functional Digital Centre of Excellence, giving you exposure to senior stakeholders and influence across multiple lines of business. With clear commercial targets, proven channels, and an experienced team already in place, this role offers the chance to make a tangible contribution while sharpening your leadership, strategic thinking, and full-funnel marketing expertise. This is a 6 month fixed term contract.
Responsibilities
- Own marketing-aligned pipeline and bookings targets for the Data Insights / Wealth Management segment, including forecasting and performance tracking.
- Drive and optimise multi‑channel demand generation programmes across paid media, AEO, webinars, email nurtures, events, and partnerships.
- Lead the Digital Centre of Excellence, establishing best practices and standards across all marketing channels and business segments.
- Partner closely with Sales and BDR teams to ensure strong lead handoff, pipeline quality and conversion performance.
- Deliver clear, data‑driven reporting and insights to senior stakeholders, including CMO‑level presentations.
- Manage and develop a small team while coordinating with cross‑functional stakeholders including Product, Marketing Operations and external vendors.
Qualifications
- 7+ years of experience in B2B demand generation with direct ownership of pipeline or revenue targets within a SaaS, fintech or similar environment.
- Proven experience managing and developing teams, supporting both specialists and generalists to deliver strong performance.
- Expertise across multi‑channel demand generation including paid, organic/AEO, email, webinars, events and outbound collaboration.
- Experience with tools such as Hubspot, Salesforce, Google Analytics, Profound and Clay.
- Commercially focused, able to translate marketing activity into pipeline and bookings performance and communicate effectively with senior stakeholders.
FE fundinfo is a leading investment management technology and data company connecting asset managers to distributors in the UK, Europe and Asia Pacific. We are proud of our vast, diverse and highly skilled team, who help to make our industry Better Connected and Better Informed. We offer a collaborative and inclusive working environment where innovation and accountability are encouraged at every level. With a flexible, hybrid working model, you will have the support to balance professional and personal commitments while staying closely connected to your team. We promote continuous learning, knowledge sharing and career development, giving you the tools and opportunities to grow and succeed in a fast‑paced, high‑performance environment.
Benefits
- 25 days of annual leave with the option to buy an extra 5 days each year.
- Benefit from enhanced paternity, maternity and shared parental leave.
- Secure your future with our pension scheme.
- Advance your career with sponsored learning and development, including formal qualifications.
- Comprehensive health coverage to keep you and your family protected.
- Stay fit with discounted gym memberships.
- Take advantage of the Bike to Work scheme for eco‑friendly commuting.
- Keep your eyes sharp with eye care and flu jab services.
Senior Demand Gen Leader — 6-Month Contract employer: FE fundinfo
FE fundinfo is an exceptional employer that fosters a collaborative and inclusive work culture, empowering employees to innovate and take ownership of their roles. With a flexible hybrid working model, generous benefits including 25 days of annual leave, and a strong focus on continuous learning and career development, you will thrive in a supportive environment that values your contributions and personal growth. This role not only offers the chance to lead impactful demand generation initiatives but also provides exposure to senior stakeholders, enhancing your strategic thinking and leadership skills.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Gen Leader — 6-Month Contract
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their needs, especially in demand generation and team leadership.
✨Tip Number 3
Showcase your achievements with data! When discussing your past roles, highlight specific metrics that demonstrate your impact on pipeline and bookings. Numbers speak louder than words!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Demand Gen Leader — 6-Month Contract
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in B2B demand generation and any leadership roles you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can drive measurable impact from day one. Be genuine and let your personality come through.
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use data and examples to illustrate how you've met pipeline or revenue targets in previous roles. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at FE fundinfo
✨Know Your Numbers
As a Senior Demand Gen Leader, you'll need to demonstrate your ability to drive measurable impact. Brush up on your past performance metrics and be ready to discuss how you've met or exceeded pipeline and bookings targets in previous roles.
✨Showcase Multi-Channel Expertise
This role requires a solid understanding of various demand generation channels. Prepare examples of successful campaigns you've led across paid media, webinars, and email nurtures. Highlight your strategic thinking and how you optimised these channels for better results.
✨Engage with Stakeholders
You'll be working closely with senior stakeholders, so practice articulating your ideas clearly and confidently. Think about how you can present data-driven insights effectively, especially in CMO-level presentations. Tailor your communication style to resonate with different audiences.
✨Leadership and Team Development
Since you'll manage a small team, be prepared to discuss your leadership style and how you've developed talent in the past. Share specific examples of how you've supported both specialists and generalists to achieve strong performance and foster a collaborative environment.
