Demand Generation Manager

Own and scale demand generation in a data-driven environment where your campaigns directly influence pipeline growth across the global investment management industry. This is an opportunity to take full ownership of demand generation strategy within a global organisation, moving beyond execution into true commercial impact. You will work closely with Sales, Product, and Marketing teams to shape high-value campaigns, leveraging modern tools and data to drive measurable results. With autonomy, access to advanced martech, and exposure to a complex, high-value market, this role offers the chance to sharpen your strategic thinking while delivering tangible business outcomes. This is a hybrid position, with 1–2 days per week based in our Soho office.

Your key responsibilities as a Demand Generation Manager will include:

• Developing and executing integrated demand generation campaigns across multiple channels (paid, content, email, events, web) to drive qualified pipeline growth.
• Operating with pace and ownership - managing your time effectively, proactively removing blockers, and communicating clearly when support is needed.
• Leading ABM programmes, partnering with Sales and Account Management to target and engage priority accounts.
• Collaborating with BDRs to ensure effective lead handover, clear processes, and strong pipeline progression.
• Using Clay and intent data tooling to build, enrich, and activate prospect lists — enabling precise targeting across paid and outbound channels.
• Analysing campaign and funnel performance, using insights to continuously optimise targeting, messaging, and conversion rates.

You will need the following experience and skills to join us as a Demand Generation Manager:

• You will have at least a 5-year track record in B2B demand generation within software, technology, or financial services environments.
• You will bring hands‑on experience with ABM strategy & execution (including account selection, personalisation, and measurement).
• You will have practical experience using Clay or similar data enrichment tools to build and activate targeted prospect lists.
• You will have strong AI fluency, with hands‑on experience using tools such as Claude (or similar) to support marketing workflows and improve output quality and speed.
• You will have a strong data-driven mindset, with the ability to analyse funnel performance and drive continuous improvement.

FE fundinfo is a leading financial data provider, connecting the investment industry across the UK, Europe, and Asia-Pacific through an integrated platform. Our skilled team empowers clients with data-driven insights, making the industry Navigate Complexity with Confidence! You will join a collaborative and fast-paced marketing team that values ownership, experimentation, and continuous learning. With a hybrid working model, you will have the flexibility to balance focused work with in-person collaboration. The environment encourages cross‑functional teamwork, giving you the opportunity to work closely with Sales, Product, and Marketing colleagues while contributing to innovative, data-led initiatives.

Benefits:

• 25 days of annual leave with the option to buy an extra 5 days each year.
• Benefit from enhanced paternity, maternity, and shared parental leave.
• Secure your future with our pension scheme.
• Advance your career with sponsored learning and development, including formal qualifications.
• Private medical insurance as employee wellbeing matters.
• Stay fit with discounted gym memberships.
• Take advantage of the Bike to Work scheme for eco-friendly commuting.
• Keep your eyes sharp with eye care and flu jab services.