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- Tasks: Drive digital marketing strategies and optimise performance across various channels.
- Company: Join FDJ United, a leader in the gaming industry with a dynamic team.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be at the forefront of digital marketing and make a real impact on player engagement.
- Qualifications: Experience in digital marketing and strong understanding of KPIs and optimisation.
- Other info: Exciting environment with a focus on innovation and compliance.
The predicted salary is between 36000 - 60000 £ per year.
FDJ United are seeking an experienced and performance-oriented Digital Marketing Manager (DMM) to drive optimised performance across all Digital Marketing channels, including but not limited to: Search (organic and paid), Social (paid only), Affiliate, Mobile, and Programmatic Marketing activities across our Romanian brands: Unibet, Vlad Cazino and 32Rosu.
Working closely with internal and external Digital Marketing experts, the role of the DMM is to drive all team members to deliver against the wider Global and Local marketing strategies, from testing and optimising promotional assets, through to conversion optimisation and working closely with the Early-Life and In-Life Always-On Marketing team to increase new player value.
The successful candidate will be working at the forefront of Digital Marketing, utilising Media Mix Modelling and Multi-Touch Attribution models, alongside our internal Automated creative optimisation engine to monitor and optimise Digital Marketing campaigns that have significant and measurable impact on the performance of the business.
Role Responsibilities- Implement commercial and strategic digital strategies that enable us to maximise efficient customer acquisition, growing new player revenues and profitability for the Group.
- Monitor and analyse digital channel performance metrics and make recommendations for campaign changes that will drive the best possible results through agreed KPIs.
- Responsible for optimising spend across available channels, moving budget between Brands and Markets as applicable.
- Work with internal and external teams to develop and manage Digital Marketing campaigns focused on key sporting events, new game launches and other key events and periods of high interest/intent.
- With support from the Conversion Optimisation team, suggest and evaluate A/B testing of creative assets, both on- and off-site.
- Secure strong collaboration with key internal and external Stakeholders.
- Get excited about new trends in Digital Marketing, helping to suggest and evaluate any new technologies that can help the Group remain at the forefront of Marketing/Gaming/Industry developments.
- Ensure that you, and your team, adhere to the Governance, Risk & Compliance (GRC) obligations within your direct responsibility and control.
- Ensure any non-compliance incidents within your team are raised through the appropriate channels (Compliance Incidents Process) and that your team are informed of any reporting processes relevant to them.
- Challenge processes, policies and projects that will negatively impact compliance within the Group.
- Ensure your team's completion of all mandatory compliance trainings within the set deadline.
- Reach out to the Compliance Teams if unsure of any of your compliance obligations or the requirements are unclear.
- Significant experience in a similar digital marketing role or experience in managing conversion optimisation for Digital Marketing campaigns.
- Strong knowledge of online marketing concepts, strategy and best practice.
- Strong understanding of Digital marketing KPIs, optimising and reporting on Digital Marketing performance.
- Industry knowledge of digital marketing, gaming, gambling or sports preferred.
- Interest in sports and/or casino preferred.
Digital Marketing Manager employer: FDJ UNITED
Contact Detail:
FDJ UNITED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing scene. Attend industry events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing campaigns. Include case studies that highlight your achievements and how you’ve optimised performance. This is your chance to shine and demonstrate what you can bring to the table!
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their digital marketing strategies and think of ways you could contribute. Bring fresh ideas to the table and be ready to discuss how you can help them optimise their campaigns and drive results.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who are passionate about digital marketing. Keep an eye on our job listings and make sure your application stands out by tailoring it to the specific role and showcasing your relevant experience.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with digital channels like Search, Social, and Programmatic Marketing. We want to see how you've driven performance in similar roles!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve optimised campaigns and improved KPIs. Numbers speak louder than words, so let us see the impact you've made.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you're passionate about digital marketing and how your skills align with our needs. We love enthusiasm, so let your personality come through while keeping it professional.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at FDJ UNITED
✨Know Your Digital Marketing Metrics
Make sure you brush up on key digital marketing KPIs relevant to the role. Be ready to discuss how you've used metrics to optimise campaigns in the past, and think of specific examples where your analysis led to improved performance.
✨Showcase Your Strategic Thinking
Prepare to talk about how you would implement commercial and strategic digital strategies. Think about how you can maximise customer acquisition and player revenues, and be ready to share ideas on how to adapt strategies based on market trends.
✨Familiarise Yourself with the Brands
Do your homework on FDJ United's brands like Unibet, Vlad Cazino, and 32Rosu. Understand their target audience and current marketing strategies. This will help you tailor your answers and show that you're genuinely interested in the company.
✨Be Ready for Compliance Questions
Since compliance is crucial in this role, prepare to discuss how you've handled compliance issues in previous positions. Think about how you ensure your team adheres to governance and risk obligations, and be ready to suggest ways to improve compliance processes.
