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- Tasks: Lead digital marketing strategies, focusing on TikTok Shop to boost brand awareness and sales.
- Company: FDD International is the UK's top distributor of niche health and beauty brands.
- Benefits: Enjoy flexible remote work options and a collaborative team environment.
- Why this job: Join a passionate team driving innovation in the beauty industry with exciting digital campaigns.
- Qualifications: 5+ years in digital marketing, especially in e-commerce and social media; TikTok experience is a must.
- Other info: We celebrate diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 36000 - 60000 £ per year.
Location: Ascot (Flexible remote work available)
Reports To: Head of Marketing
Department: Marketing, PR & Social Media
Company: FDD International Ltd
About Us: FDD International is the UK’s leading distributor of international health and beauty brands, committed to bringing niche and emerging products to market. We manage brands across various categories, including Haircare (specialising in Curls, Coils & Waves), Skincare, Beauty Accessories, and Men's. Our team is passionate about creating innovative strategies that drive success for both our brands and our retail partners.
Position Overview: We are looking for a dynamic, results-driven Digital Marketing Manager to join our growing team. This role is perfect for an individual with experience in digital marketing, particularly in the beauty and health sector, who thrives in a fast-paced, collaborative environment. You’ll be responsible for developing and executing digital marketing strategies, with a strong focus on TikTok Shop to drive traffic, brand awareness, and sales growth.
Key Responsibilities:
- TikTok Shop Strategy & Execution:
- Develop and implement a comprehensive strategy for TikTok Shop to drive brand awareness, customer engagement, and sales conversions.
- Manage TikTok Shop campaigns from start to finish, including content creation (lives), affiliate collaborations/programmes (TikTok affiliate portal), and performance tracking.
- Work with the Assistant Influencer and Social Media Manager to ensure parity across channel and shop.
- Proactively analysing trends and staying ahead of platform shifts and audience preferences on TikTok.
- Digital Campaign Management:
- Identify and lead the execution of multi-channel digital marketing campaigns.
- Experiment with new technologies like AI and CGI to create immersive, high-quality digital assets.
- Manage budgets, timelines, and resources for all digital initiatives.
- Team Leadership & Collaboration:
- Lead and mentor a team of digital marketing specialists, offering guidance on creative direction, strategy, and performance.
- Collaborate with cross-functional teams, including Sales, Customer Service, Finance and Logistics, to align on business objectives and integrate marketing efforts seamlessly.
- Brand Growth & Performance Reporting:
- Track key performance indicators (KPIs) for all digital marketing efforts, reporting on campaign performance and ROI.
- Use data and insights to continually refine strategies and improve brand visibility, engagement, and sales.
Key Requirements:
- Experience:
- 5+ years of digital marketing experience, with a focus on e-commerce and social media platforms (TikTok Shop experience is essential).
- Proven track record of managing digital marketing campaigns within the beauty and/or health sector.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc.); Microsoft; Canva (preferable).
- Leadership:
- Proven ability to lead, mentor, and inspire a team of digital marketing professionals.
- Strong collaboration skills to work cross-functionally with different departments and external partners.
If you are a forward-thinking digital marketing leader with a passion for technology, team management, and the beauty industry, we invite you to join our team.
Diversity & Inclusion Statement: FDD International is committed to building a diverse and inclusive workforce. We believe that diverse teams lead to stronger ideas, greater innovation, and better business outcomes. We encourage applicants from all backgrounds and walks of life to apply. We are an equal opportunity employer and celebrate diversity in all its forms.
How to Apply: Please submit your CV, cover letter outlining your relevant experience and why you are a great fit for this role and salary expectations to Betty Wright. We look forward to your application!
Digital Marketing Manager (Beauty Industry) employer: FDD International
Contact Detail:
FDD International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (Beauty Industry)
✨Tip Number 1
Familiarise yourself with TikTok Shop and its unique features. Understanding how to create engaging content specifically for this platform will set you apart, as it's a key focus of the role.
✨Tip Number 2
Stay updated on the latest trends in the beauty industry and digital marketing. Being able to discuss current trends and how they can be leveraged in your strategies will demonstrate your passion and expertise during interviews.
✨Tip Number 3
Network with professionals in the beauty and digital marketing sectors. Attend industry events or join online forums to connect with others who can provide insights or even referrals to opportunities at FDD International.
✨Tip Number 4
Prepare to showcase your leadership skills. Think of examples where you've successfully led a team or project, especially in a fast-paced environment, as this is crucial for the Digital Marketing Manager role.
We think you need these skills to ace Digital Marketing Manager (Beauty Industry)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing experience, especially in the beauty and health sectors. Include specific achievements related to TikTok Shop and any relevant campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the beauty industry and how your skills align with the role. Mention your experience with TikTok Shop and your approach to digital marketing strategies.
Showcase Relevant Skills: Emphasise your proficiency in digital marketing tools like Google Analytics and TikTok Ads Manager. Highlight any leadership experience you have, as this role involves mentoring a team.
Research FDD International: Familiarise yourself with FDD International's brands and their market position. Understanding their mission and values will help you tailor your application and demonstrate your enthusiasm for joining their team.
How to prepare for a job interview at FDD International
✨Showcase Your TikTok Expertise
Since the role heavily focuses on TikTok Shop, be prepared to discuss your experience with the platform. Share specific examples of successful campaigns you've managed, and highlight any innovative strategies you've implemented to drive engagement and sales.
✨Demonstrate Your Leadership Skills
As a Digital Marketing Manager, you'll be leading a team. Be ready to talk about your leadership style and provide examples of how you've mentored or inspired your team in previous roles. This will show that you can effectively manage and motivate others.
✨Know the Beauty Industry
Familiarise yourself with current trends and challenges in the beauty industry. Discussing recent developments or popular brands can demonstrate your passion and knowledge, making you a more attractive candidate for the role.
✨Prepare Data-Driven Insights
The job requires tracking KPIs and reporting on campaign performance. Bring data-driven insights from your past experiences to the interview, showcasing how you've used analytics to refine strategies and improve results in digital marketing.
