At a Glance
- Tasks: Lead global sales strategy and drive new business for FCM Meetings & Events.
- Company: Join a dynamic team at FCM Meetings & Events in London.
- Benefits: Enjoy a competitive salary, hybrid work, and growth opportunities.
- Other info: Be part of a vibrant culture focused on innovation and collaboration.
- Why this job: Make a significant impact on global sales and client relationships.
- Qualifications: Proven sales leadership experience and strategic thinking skills.
The predicted salary is between 100000 - 130000 £ per year.
The Global Head of Sales is responsible for leading and scaling the commercial growth engine of FCM Meetings & Events globally. This role drives new business acquisition, client expansion, and revenue performance across FCM M&E’s full product portfolio — including FCM Venue Finder, Managed Meetings, Group Travel, Event Management, Production and Creative Services, and Strategic Meetings Management (SMM) for enterprise clients. The role is accountable for delivering profitable growth with a strong focus on margin mix optimisation across all markets and service lines.
What You'll Do
- Commercial Leadership
- Own and drive the global sales strategy for FCM Meetings & Events, aligned to the M&E 2030 growth ambition and $1B TTV target.
- Set and govern revenue targets across all markets, with clear accountability for growth across each service line: FCM Venue Finder, Managed Meetings, Group Travel, Event Management, Production and Creative Services, and Strategic Meetings Management.
- Drive a deliberate margin mix strategy — ensuring the portfolio is sold in a way that optimises profitability, not just volume, with targeted growth in higher‑margin service lines including Event Management, Production and Creative Services.
- Lead the global sales team with accountability for new business acquisition and existing client growth across FCM and Corporate Traveller brands.
- Define and embed a consistent sales methodology globally, including CRM discipline, opportunity staging, deal qualification, and service line positioning standards.
- Act as senior commercial sponsor on strategic pursuits, lending executive presence and deal strategy to high-value and complex opportunities.
- New Business Development
- Build and maintain a robust global pipeline of qualified prospects, with clear ownership and pipeline health accountability across all regions and service lines.
- Drive targeted acquisition strategies for priority industry verticals, client segments, and geographies — with deliberate sequencing across the M&E product portfolio to maximise total deal value and margin contribution.
- Lead the go‑to‑market approach for Strategic Meetings Management (SMM), targeting enterprise clients where a programmatic, policy‑driven meetings management solution creates a competitive advantage and strengthens long‑term retention.
- Develop client entry strategies that progress accounts from transactional services (e.g. FCM Venue Finder, Managed Meetings) through to fuller programme ownership including Event Management and Production and Creative Services.
- Lead or support senior client pursuits, RFP responses, and pitch presentations for strategic accounts.
- Leverage FCM’s broader corporate travel relationships to create warm entry points for M&E conversations, particularly for SMM and Group Travel opportunities within existing FCM enterprise accounts.
- Establish a repeatable, market‑ready pitching approach that scales across regions without losing local commercial relevance.
- Client Growth and Retention
- Partner with regional operations and client services to ensure existing clients are retained, grown, and actively referenced in sales activity.
- Own the commercial relationship for strategic global accounts, working alongside.
Global Head of Sales - FCM Meetings & Events - London, United Kingdom employer: FCM
FCM Meetings & Events is an exceptional employer, offering a dynamic work culture in the heart of London that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, ensuring our team members thrive in their roles. Join us to be part of a high-performing global team dedicated to delivering outstanding results for enterprise clients while enjoying the unique advantages of working in one of the world's most vibrant cities.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Sales - FCM Meetings & Events - London, United Kingdom
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Global Head of Sales - FCM Meetings & Events - London, United Kingdom at FCM, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including FCM. Tailor your message to explain why you’re drawn to them and how you can contribute as a Global Head of Sales - FCM Meetings & Events - London, United Kingdom. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Global Head of Sales - FCM Meetings & Events - London, United Kingdom
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for FCM:When writing your cover letter, make sure to tailor your message specifically for FCM. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at FCM
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show FCM that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show FCM that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with FCM’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
