Global Head of Sales - FCM Meetings & Events - London, United Kingdom

The Global Head of Sales is responsible for leading and scaling the commercial growth engine of FCM Meetings & Events globally. This role drives new business acquisition, client expansion, and revenue performance across FCM M&E’s full product portfolio — including FCM Venue Finder, Managed Meetings, Group Travel, Event Management, Production and Creative Services, and Strategic Meetings Management (SMM) for enterprise clients. The role is accountable for delivering profitable growth with a strong focus on margin mix optimisation across all markets and service lines.

What You’ll Do

• Commercial Leadership
  • Own and drive the global sales strategy for FCM Meetings & Events, aligned to the M&E 2030 growth ambition and $1B TTV target.
  • Set and govern revenue targets across all markets, with clear accountability for growth across each service line: FCM Venue Finder, Managed Meetings, Group Travel, Event Management, Production and Creative Services, and Strategic Meetings Management.
  • Drive a deliberate margin mix strategy — ensuring the portfolio is sold in a way that optimises profitability, not just volume, with targeted growth in higher-margin service lines including Event Management, Production and Creative Services.
  • Lead the global sales team with accountability for new business acquisition and existing client growth across FCM and Corporate Traveller brands.
  • Define and embed a consistent sales methodology globally, including CRM discipline, opportunity staging, deal qualification, and service line positioning standards.
  • Act as senior commercial sponsor on strategic pursuits, lending executive presence and deal strategy to high-value and complex opportunities.
• New Business Development
  • Build and maintain a robust global pipeline of qualified prospects, with clear ownership and pipeline health accountability across all regions and service lines.
  • Drive targeted acquisition strategies for priority industry verticals, client segments, and geographies — with deliberate sequencing across the M&E product portfolio to maximise total deal value and margin contribution.
  • Lead the go‑to‑market approach for Strategic Meetings Management (SMM), targeting enterprise clients where a programmatic, policy-driven meetings management solution creates a competitive advantage and strengthens long‑term retention.
  • Develop client entry strategies that progress accounts from transactional services (e.g. FCM Venue Finder, Managed Meetings) through to fuller programme ownership including Event Management and Production and Creative Services.
  • Lead or support senior client pursuits, RFP responses, and pitch presentations for strategic accounts.
  • Leverage FCM’s broader corporate travel relationships to create warm entry points for M&E conversations, particularly for SMM and Group Travel opportunities within existing FCM enterprise accounts.
  • Establish a repeatable, market-ready pitching approach that scales across regions without losing local commercial relevance.
• Client Growth and Retention
  • Partner with regional operations and client services to ensure existing clients are retained, grown, and actively referenced in sales activity.
  • Own the commercial relationship for strategic global accounts.