At a Glance
- Tasks: Lead and build a dynamic sales function for innovative software.
- Company: FBED Labs, a forward-thinking tech company transforming commercial intelligence.
- Benefits: Competitive salary, growth opportunities, and a chance to shape the future.
- Other info: Join a collaborative team and help shape the future of sales strategy.
- Why this job: Be at the forefront of launching a game-changing product and drive real impact.
- Qualifications: Experience in B2B SaaS sales and a consultative approach to customer engagement.
The predicted salary is between 80000 - 100000 £ per year.
Senior enough to build the department. Hands-on enough to launch the product. FBED Labs is building a new generation of commercial intelligence software. We're moving from a profitable, founder-led company into a scalable software business — and we're now building the senior leadership team that will take our product, Cascade, from launch-ready to launched, adopted and scaled.
We're hiring a Sales Director to build and lead our sales function as we enter our next stage of growth. You'll work directly with our CEO and COO to shape the sales motion, build pipeline, support early enterprise deals, develop partnerships, and turn founder-led sales into a repeatable revenue engine. This is a senior commercial leadership role, but the first phase is hands-on — getting close to the market, joining calls, understanding objections, helping close early deals, and using that learning to build the process and team.
What you'll do:
- Build and lead the sales function across enterprise, partnerships and direct channels
- Turn founder-led sales into a repeatable commercial process
- Build the sales playbook, qualification process and close process
- Support early deals personally where senior involvement is needed
- Build CRM discipline, pipeline reporting and forecasting standards
- Recruit, train and manage the first sales hires
What we're looking for:
- Led or helped scale a B2B SaaS sales function
- Sold enterprise or upper-mid-market software with longer sales cycles
- Experience selling early-stage or category-shaping technology
- Strong commercial judgment around pricing, packaging and qualification
- Experience hiring, training and managing salespeople
- A consultative sales style with strong customer empathy and commercial edge
This role is for you if you're senior enough to build the revenue function and hands-on enough to help close the first phase of growth — someone who treats early sales leadership as market learning and team building, not just management. It's not for you if you only want to manage an existing sales team or apply a generic SaaS playbook without understanding the product and market. We need someone who can build the function, not just inherit it.
Interested? Get in touch or apply directly.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director at FBED Labs, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including FBED Labs. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for FBED Labs:When writing your cover letter, make sure to tailor your message specifically for FBED Labs. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at FBED Labs
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show FBED Labs that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show FBED Labs that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with FBED Labs’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
