Senior enough to build the department. Hands-on enough to launch the product.
FBED Labs is building a new generation of commercial intelligence software. We're moving from a profitable, founder-led company into a scalable software business — and we're now building the senior leadership team that will take our product, Cascade, from launch-ready to launched, adopted and scaled.
We're hiring a Sales Director to build and lead our sales function as we enter our next stage of growth. You'll work directly with our CEO and COO to shape the sales motion, build pipeline, support early enterprise deals, develop partnerships, and turn founder-led sales into a repeatable revenue engine.
This is a senior commercial leadership role, but the first phase is hands-on — getting close to the market, joining calls, understanding objections, helping close early deals, and using that learning to build the process and team.
What you'll do:
- Build and lead the sales function across enterprise, partnerships and direct channels
- Turn founder-led sales into a repeatable commercial process
- Build the sales playbook, qualification process and close process
- Support early deals personally where senior involvement is neededBuild CRM discipline, pipeline reporting and forecasting standards
- Recruit, train and manage the first sales hires
What we're looking for:
- Led or helped scale a B2B SaaS sales function
- Sold enterprise or upper-mid-market software with longer sales cycles
- Experience selling early-stage or category-shaping technology
- Strong commercial judgment around pricing, packaging and qualification
- Experience hiring, training and managing salespeople
- A consultative sales style with strong customer empathy and commercial edge
This role is for you if you're senior enough to build the revenue function and hands-on enough to help close the first phase of growth — someone who treats early sales leadership as market learning and team building, not just management.
It's not for you if you only want to manage an existing sales team or apply a generic SaaS playbook without understanding the product and market. We need someone who can build the function, not just inherit it.
Interested? Get in touch or apply directly.
#J-18808-LjbffrSales Director in London employer: FBED Labs
FBED Labs is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the AI SaaS industry. With a strong emphasis on employee growth and development, you will have the opportunity to work closely with leadership, shaping the future of technology while enjoying a collaborative environment that values creativity and strategic thinking. Located in a vibrant tech hub, we offer unique advantages such as access to cutting-edge resources and a network of like-minded professionals.
