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For Companies At a Glance
- Tasks: Lead brand strategies and manage marketing operations to boost profits and market share.
- Company: Join FBC UK, a top biscuit manufacturer known for iconic brands like Jammie Dodger and Maryland.
- Benefits: Enjoy a supportive work culture, career growth opportunities, and a commitment to diversity and inclusion.
- Why this job: Be part of a passionate team driving innovation in the biscuit industry with a focus on social impact.
- Qualifications: Experience in brand marketing, team management, and strong analytical skills are essential.
- Other info: This role offers a chance to shape the future of beloved UK brands.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Senior Brand Manager role at Fox's Burton's Companies (FBC UK&ROI).
Company Description
We are FBC UK, Fox's Burton's Companies! We bake the UK's most incredible biscuits. FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company. We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations. We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming UK Market Leader.
About The Role
Achieve defined targets related to profit and loss, market share and competitive position for the brand. Support the Marketing Controller in the definition of positioning and detailed strategies, developing and implementing ideas, projects and other required actions, by monitoring and managing costs (e.g. advertising, promo, research spend) to keep them within budget boundaries.
Main Responsibilities
- Develop and implement both three-year and one-year marketing strategies for the brand, ensuring alignment with company objectives.
- Collaborate with sales and NRM to propose budgets, and work closely with the Strategy and Innovation team to drive profitable growth for NPD.
- Manage relationships with external business partners, maintain the company's corporate image, and influence key brand strategies across functions.
- Oversee commercial decision-making to maximize profits and volumes, manage marketing operations, and continuously monitor brand performance.
- Deliver annual profit growth targets, track marketing budgets, and recommend resource allocation.
- Manage and develop your team, ensuring their professional growth and alignment with FBC UK values.
Who We Are Looking For
- Brand Marketing experience
- Team/People management
- Interpersonal skills
- Ability to articulate the brand in an appropriate manner
- Understanding the UK market; the company culture and organisation
- Leadership skills
- Analytical thinking
- Ability to create and embrace change
Diversity Statement
FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Food and Beverage Manufacturing
Senior Brand Manager employer: FBC
Contact Detail:
FBC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarise yourself with FBC UK's brands and their market positioning. Understanding the unique selling points of products like Maryland and Jammie Dodger will help you articulate your vision for the brand during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in previous roles. Highlighting your ability to develop talent and drive team performance will resonate well with FBC UK's commitment to professional growth.
✨Tip Number 3
Research the latest trends in the UK food and beverage market, particularly in the biscuit sector. Being able to discuss current market dynamics and how they could impact FBC UK will demonstrate your analytical thinking and industry knowledge.
✨Tip Number 4
Prepare to discuss how you can contribute to FBC UK's diversity and inclusion goals. Think about past experiences where you've fostered an inclusive environment or driven change, as this aligns with the company's values.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Senior Brand Manager position at Fox's Burton's Companies. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application.
Tailor Your CV: Customise your CV to highlight relevant experience in brand marketing, team management, and analytical thinking. Use specific examples that demonstrate your ability to achieve profit growth and manage marketing operations.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of the UK market. Mention how your innovative ideas and leadership skills align with FBC UK's values and goals.
Highlight Your Achievements: In both your CV and cover letter, include quantifiable achievements from previous roles that relate to profit and loss management, budget tracking, and successful marketing strategies. This will make your application stand out.
How to prepare for a job interview at FBC
✨Know Your Brands
Familiarise yourself with FBC UK's iconic brands like Maryland and Jammie Dodger. Be prepared to discuss how your experience can enhance their market presence and align with their brand values.
✨Showcase Your Leadership Skills
As a Senior Brand Manager, you'll be expected to lead a team. Share examples of how you've successfully managed teams in the past, focusing on your ability to inspire and develop talent.
✨Understand the Market
Demonstrate your knowledge of the UK biscuit market and its competitive landscape. Discuss trends, consumer preferences, and how you would position FBC UK to become the market leader.
✨Emphasise Financial Acumen
Be ready to talk about your experience with profit and loss management, budget tracking, and resource allocation. Highlight specific achievements where you have driven financial growth in previous roles.
