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For Companies At a Glance
- Tasks: Lead brand strategies and manage marketing operations to boost profits and market share.
- Company: Join FBC UK, a top biscuit manufacturer known for iconic brands like Maryland and Jammie Dodger.
- Benefits: Enjoy a supportive work culture, career growth opportunities, and a commitment to diversity and inclusion.
- Why this job: Be part of a passionate team driving innovation in the delicious world of biscuits.
- Qualifications: Experience in brand marketing, team management, and strong analytical skills are essential.
- Other info: This is a full-time role with mid-senior level responsibilities in a dynamic industry.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the role at Fox's Burton's Companies (FBC UK&ROI).
Company Description
We are FBC UK, Fox's Burton's Companies! We bake the UK's most incredible biscuits. FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company. We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations. We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming UK Market Leader.
About The Role
Achieve defined targets related to profit and loss, market share and competitive position for the brand. Support the Marketing Controller in the definition of positioning and detailed strategies, developing and implementing ideas, projects and other required actions, by monitoring and managing costs (e.g. advertising, promo, research spend) to keep them within budget boundaries.
Main Responsibilities
- Develop and implement both three-year and one-year marketing strategies for the brand, ensuring alignment with company objectives.
- Collaborate with sales and NRM to propose budgets.
- Work closely with the Strategy and Innovation team to drive profitable growth for NPD.
- Manage relationships with external business partners.
- Maintain the company's corporate image and influence key brand strategies across functions.
- Oversee commercial decision-making to maximize profits and volumes.
- Manage marketing operations and continuously monitor brand performance.
- Deliver annual profit growth targets, track marketing budgets, and recommend resource allocation.
- Manage and develop your team, ensuring their professional growth and alignment with FBC UK values.
Who We Are Looking For
- Brand Marketing experience
- Team/People management
- Interpersonal skills
- Ability to articulate the brand in an appropriate manner
- Understanding the UK market; the company culture and organisation
- Leadership skills
- Analytical thinking
- Ability to create and embrace change
Diversity Statement
FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Food and Beverage Manufacturing
Contact Detail:
FBC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarise yourself with FBC UK's brand portfolio, including their iconic products like Maryland and Jammie Dodger. Understanding the unique selling points of these brands will help you articulate your vision for their marketing strategies during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in previous roles. Highlight specific instances where your guidance led to improved performance or innovative marketing solutions.
✨Tip Number 3
Research the current trends in the UK biscuit market and be ready to discuss how you would position FBC UK's brands to capitalise on these trends. This demonstrates your analytical thinking and understanding of the competitive landscape.
✨Tip Number 4
Prepare to discuss your experience with budget management and resource allocation. Be ready to explain how you've effectively monitored costs while achieving marketing goals, as this is crucial for the Senior Brand Manager role.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Brand Manager position. Tailor your application to highlight relevant experience in brand marketing and team management.
Craft a Compelling CV: Your CV should clearly showcase your brand marketing experience, leadership skills, and analytical thinking. Use specific examples to demonstrate how you've successfully managed teams and driven brand strategies in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for the food and beverage industry and your understanding of the UK market. Highlight how your innovative ideas and entrepreneurial spirit align with FBC UK's goals and values.
Showcase Your Interpersonal Skills: During the application process, emphasise your interpersonal skills and ability to articulate brand strategies. Provide examples of how you've built relationships with external partners and influenced key decisions in past roles.
How to prepare for a job interview at FBC
✨Know Your Brands
Familiarise yourself with the iconic brands under FBC UK, such as Maryland and Jammie Dodger. Be prepared to discuss how you can contribute to their growth and market positioning.
✨Showcase Your Leadership Skills
As a Senior Brand Manager, you'll be managing a team. Highlight your experience in team management and how you've successfully developed others in previous roles.
✨Understand the Market
Demonstrate your knowledge of the UK biscuit market and its competitive landscape. Discuss trends, consumer preferences, and how you would position FBC UK's brands effectively.
✨Emphasise Analytical Thinking
Be ready to provide examples of how you've used data to drive marketing decisions. Discuss your experience with budget management and tracking marketing performance to achieve profit growth.
