At a Glance
- Tasks: Drive conversion strategies and optimise client campaigns for measurable results.
- Company: Favoured, a dynamic digital marketing agency with a focus on innovation.
- Benefits: Remote work, competitive salary, 32 days holiday, and employee ownership.
- Other info: Collaborative culture with opportunities for innovation and personal growth.
- Why this job: Shape marketing strategies and make a real impact in a flexible environment.
- Qualifications: Experience in conversion optimisation and strong technical skills with marketing platforms.
The predicted salary is between 28000 - 40000 € per year.
Full-time | Remote | £28,000-£40,000
About Favoured
Favoured is a digital marketing agency that helps brands grow through data-driven strategies and innovative thinking. We are looking for a Conversion Specialist who can turn insights into action and drive measurable results for our clients.
The Role
We are seeking a Conversion Specialist to join our team and own the performance of our clients' digital ecosystems. You will be the strategic mind behind conversion rate optimisation, identifying gaps, building new strategies, and executing campaigns that move the needle. This is a hands-on role where you will blend strategic thinking with practical execution—and work directly with clients to make it happen.
What You'll Do
- You will develop and implement conversion strategies across app and ecommerce products, spotting opportunities others miss and turning them into revenue. This means proactively monitoring performance, reporting on what’s working (and what isn’t), and continuously optimising to improve results.
- You will be deeply embedded in the tech stack - not just using the tools, but truly understanding how they work together. You will guide clients through setting up tracking events, configuring platforms, troubleshooting technical issues, and ensuring their infrastructure supports the strategies you’re building.
- You will regularly analyse user behaviour across various analytics tools to identify gaps and opportunities - not just for middle-of-funnel optimisation, but also to help refine the top-of-funnel team’s approach, targeting, and messaging.
- You will write, design and build campaigns and automations including emails, push notifications, and other customer communications that convert - combining compelling copy with strategic timing and audience segmentation.
- You will work within platforms like Klaviyo, Dotdigital, Customer.io, Google Analytics, HunSpot, Mixpanel, Shopify, and others, getting your hands dirty with the configuration and optimisation that makes campaigns work.
- You will be expected to innovate, test new approaches, and challenge the status quo when you see a better way forward.
- This is a client-facing role, so you will present strategies, walk through performance reports, train client teams on their tech stack, and collaborate directly with them to align on priorities and execution.
What We're Looking For
- Proven experience in conversion rate optimisation for app and ecommerce products.
- Strong technical expertise with marketing and analytics platforms, you can set up events, configure tracking, build automations, and troubleshoot when things break.
- Experience guiding clients through technical implementation and providing ongoing platform support.
- Demonstrated ability to write effective customer communications that drive action.
- A proactive mindset - you don’t wait to be told there’s a problem; you find it and fix it.
- Comfort using AI tools to enhance efficiency, ideation, and creative output.
- Strategic thinking combined with hands-on technical execution skills.
- Confidence presenting to and advising clients, including training them on platform capabilities.
- A track record of identifying gaps in strategy and technical setup, then filling them with measurable results.
- Understanding of how top-of-funnel acquisition impacts mid-funnel performance and audience quality.
- Strong collaboration skills and the ability to work cross-functionally with media buying and strategy teams.
- Deep analytical skills with the ability to identify patterns in user behaviour and translate them into actionable insights across the funnel.
- Curiosity and a hunger to test, learn, and innovate.
Why Favoured
This is a fully remote role, giving you the flexibility to work from wherever you’re most productive. You will work with ambitious clients, tackle varied challenges, and have the autonomy to shape how we approach conversion optimisation. As an Employee Owned Trust (EOT), everyone here has a genuine stake in our success. When the company does well, we all benefit. We also believe in proper time off, which is why we offer 32 days holiday. If you’re someone who thrives on performance data, loves the technical side of marketing platforms, and wants to work somewhere your ideas actually get implemented, let’s talk.
Email Marketing Manager in York employer: Favoured - Digital Marketing Agency
Favoured is an exceptional employer that champions a flexible, fully remote work environment, allowing you to thrive from wherever you feel most productive. As an Employee Owned Trust, every team member has a stake in the company's success, fostering a collaborative culture where your innovative ideas are valued and implemented. With generous benefits like 32 days of holiday and opportunities for professional growth, Favoured is dedicated to supporting your career while delivering impactful results for ambitious clients.
Contact Detail:
Favoured - Digital Marketing Agency Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Manager in York
✨Tip Number 1
Get to know the company inside out! Research Favoured's recent projects and their approach to conversion optimisation. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your pitch! Be ready to explain how your skills in conversion rate optimisation can directly benefit their clients. Use specific examples from your past experiences to demonstrate your impact.
✨Tip Number 3
Don’t shy away from asking questions during interviews. Show your curiosity about their tech stack and how they measure success. This not only demonstrates your interest but also helps you gauge if the role is right for you.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and keen to join the team at Favoured.
We think you need these skills to ace Email Marketing Manager in York
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your application for the Conversion Specialist role. Highlight your experience with conversion rate optimisation and any specific tools mentioned in the job description. We want to see how your skills align with what we're looking for!
Show Off Your Technical Skills:Since this role involves a lot of hands-on technical work, don’t shy away from showcasing your expertise with marketing and analytics platforms. Let us know about your experience setting up events, configuring tracking, and troubleshooting issues. We love a tech-savvy candidate!
Demonstrate Your Proactive Mindset:We’re on the lookout for someone who doesn’t just wait for problems to arise but actively seeks out opportunities for improvement. Share examples of how you’ve identified gaps in strategies or setups and what actions you took to address them. Show us your initiative!
Craft Compelling Customer Communications:As a Conversion Specialist, you'll need to write effective customer communications that drive action. Include samples of your previous work or describe campaigns you've designed that had a measurable impact. We want to see your creativity in action!
How to prepare for a job interview at Favoured - Digital Marketing Agency
✨Know Your Tools Inside Out
Make sure you’re familiar with the marketing and analytics platforms mentioned in the job description, like Klaviyo and Google Analytics. Be ready to discuss how you've used these tools in past roles, and think of specific examples where you’ve set up tracking events or built automations.
✨Showcase Your Strategic Mindset
Prepare to talk about your approach to conversion rate optimisation. Think of a time when you identified a gap in a strategy and how you filled it with measurable results. This will demonstrate your ability to blend strategic thinking with hands-on execution.
✨Be Client-Focused
Since this role is client-facing, practice how you would present strategies and performance reports. Consider how you would train clients on their tech stack and provide ongoing support. Showing that you can communicate complex ideas simply will be key.
✨Bring Fresh Ideas
Favoured is looking for someone who can innovate and challenge the status quo. Prepare a few ideas or approaches you’ve tested in the past that led to successful outcomes. This will show your proactive mindset and willingness to experiment.
