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For Companies At a Glance
- Tasks: Drive conversion strategies and optimise client campaigns for measurable results.
- Company: Favoured, a dynamic digital marketing agency with a focus on innovation.
- Benefits: Remote work, competitive salary, 32 days holiday, and employee ownership.
- Other info: Collaborative environment with opportunities for innovation and personal growth.
- Why this job: Shape marketing strategies and make a real impact on client success.
- Qualifications: Experience in conversion optimisation and strong technical skills with marketing platforms.
The predicted salary is between 28000 - 40000 £ per year.
Full-time | Remote | £28,000-£40,000
About Favoured
Favoured is a digital marketing agency that helps brands grow through data-driven strategies and innovative thinking. We are looking for a Conversion Specialist who can turn insights into action and drive measurable results for our clients.
The Role
We are seeking a Conversion Specialist to join our team and own the performance of our clients' digital ecosystems. You will be the strategic mind behind conversion rate optimisation, identifying gaps, building new strategies, and executing campaigns that move the needle. This is a hands-on role where you will blend strategic thinking with practical execution—and work directly with clients to make it happen.
What You'll Do
- You will develop and implement conversion strategies across app and ecommerce products, spotting opportunities others miss and turning them into revenue. This means proactively monitoring performance, reporting on what’s working (and what isn’t), and continuously optimising to improve results.
- You will be deeply embedded in the tech stack - not just using the tools, but truly understanding how they work together. You will guide clients through setting up tracking events, configuring platforms, troubleshooting technical issues, and ensuring their infrastructure supports the strategies you’re building.
- You will regularly analyse user behaviour across various analytics tools to identify gaps and opportunities - not just for middle-of-funnel optimisation, but also to help refine the top-of-funnel team’s approach, targeting, and messaging.
- You will write, design and build campaigns and automations including emails, push notifications, and other customer communications that convert - combining compelling copy with strategic timing and audience segmentation.
- You will work within platforms like Klaviyo, Dotdigital, Customer.io, Google Analytics, HunSpot, Mixpanel, Shopify, and others, getting your hands dirty with the configuration and optimisation that makes campaigns work.
- You will be expected to innovate, test new approaches, and challenge the status quo when you see a better way forward.
- This is a client-facing role, so you will present strategies, walk through performance reports, train client teams on their tech stack, and collaborate directly with them to align on priorities and execution.
What We're Looking For
- Proven experience in conversion rate optimisation for app and ecommerce products.
- Strong technical expertise with marketing and analytics platforms, you can set up events, configure tracking, build automations, and troubleshoot when things break.
- Experience guiding clients through technical implementation and providing ongoing platform support.
- Demonstrated ability to write effective customer communications that drive action.
- A proactive mindset - you don’t wait to be told there’s a problem; you find it and fix it.
- Comfort using AI tools to enhance efficiency, ideation, and creative output.
- Strategic thinking combined with hands-on technical execution skills.
- Confidence presenting to and advising clients, including training them on platform capabilities.
- A track record of identifying gaps in strategy and technical setup, then filling them with measurable results.
- Understanding of how top-of-funnel acquisition impacts mid-funnel performance and audience quality.
- Strong collaboration skills and the ability to work cross-functionally with media buying and strategy teams.
- Deep analytical skills with the ability to identify patterns in user behaviour and translate them into actionable insights across the funnel.
- Curiosity and a hunger to test, learn, and innovate.
Why Favoured
This is a fully remote role, giving you the flexibility to work from wherever you’re most productive. You will work with ambitious clients, tackle varied challenges, and have the autonomy to shape how we approach conversion optimisation. As an Employee Owned Trust (EOT), everyone here has a genuine stake in our success. When the company does well, we all benefit. We also believe in proper time off, which is why we offer 32 days holiday. If you’re someone who thrives on performance data, loves the technical side of marketing platforms, and wants to work somewhere your ideas actually get implemented, let’s talk.
Email Marketing Manager in Milton Keynes employer: Favoured - Digital Marketing Agency
Contact Detail:
Favoured - Digital Marketing Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant online communities. You never know who might have a lead on your dream job or can offer valuable insights.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in conversion rate optimisation and email campaigns. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to conversion strategies. Be ready to discuss how you've tackled challenges in the past and how you can bring value to their team.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your experience aligns with the role and show us why you're the perfect fit.
We think you need these skills to ace Email Marketing Manager in Milton Keynes
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application for the Conversion Specialist role. Highlight your experience in conversion rate optimisation and how you've successfully driven results in past roles. We want to see how you can bring fresh ideas to our team!
Show Off Your Technical Skills: Since this role involves a lot of hands-on technical work, don’t shy away from showcasing your expertise with marketing and analytics platforms. Let us know about your experience with tools like Klaviyo, Google Analytics, and others. We love a candidate who can get their hands dirty!
Demonstrate Your Proactive Mindset: We’re looking for someone who doesn’t just wait for problems to arise but actively seeks out opportunities for improvement. Share examples of how you've identified gaps in strategies and taken the initiative to fill them. Show us your problem-solving skills!
Craft Compelling Communications: As a client-facing role, your ability to write effective customer communications is key. Include samples or describe campaigns you've created that drove action. We want to see your knack for combining compelling copy with strategic timing!
How to prepare for a job interview at Favoured - Digital Marketing Agency
✨Know Your Tools Inside Out
Make sure you’re familiar with the marketing and analytics platforms mentioned in the job description, like Klaviyo and Google Analytics. Be ready to discuss how you've used these tools in past roles, and think of specific examples where you’ve set up tracking events or built automations.
✨Showcase Your Strategic Mindset
Prepare to talk about your approach to conversion rate optimisation. Think of a time when you identified a gap in a strategy and how you filled it with measurable results. This will demonstrate your ability to blend strategic thinking with hands-on execution.
✨Be Client-Focused
Since this role is client-facing, practice how you would present strategies and performance reports. Consider how you would train clients on their tech stack and provide ongoing support. Showing that you can communicate complex ideas simply will be key.
✨Bring Fresh Ideas to the Table
Think about innovative approaches you’ve tested in the past. Be prepared to discuss how you challenge the status quo and what new ideas you could bring to Favoured. This shows your proactive mindset and willingness to innovate.