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- Tasks: Drive conversion strategies and optimise campaigns for clients' digital ecosystems.
- Company: Favoured, a dynamic digital marketing agency focused on data-driven growth.
- Benefits: Fully remote work, 32 days holiday, and a stake in the company's success.
- Why this job: Make a real impact with innovative strategies and hands-on execution.
- Qualifications: Experience in conversion optimisation and strong technical skills with marketing platforms.
- Other info: Collaborate with ambitious clients and enjoy autonomy in your role.
The predicted salary is between 36000 - 60000 £ per year.
Favoured is a digital marketing agency that helps brands grow through data-driven strategies and innovative thinking. We are looking for a Conversion Specialist who can turn insights into action and drive measurable results for our clients.
The Role
We are seeking an Email Marketing Manager / Conversion Specialist to join our team and own the performance of our clients' digital ecosystems. You will be the strategic mind behind conversion rate optimisation, identifying gaps, building new strategies, and executing campaigns that move the needle. This is a hands-on role where you will blend strategic thinking with practical execution—and work directly with clients to make it happen.
What You'll Do
- You will develop and implement conversion strategies across app and ecommerce products, spotting opportunities others miss and turning them into revenue. This means proactively monitoring performance, reporting on what’s working (and what isn’t), and continuously optimising to improve results.
- You will be deeply embedded in the tech stack - not just using the tools, but truly understanding how they work together. You will guide clients through setting up tracking events, configuring platforms, troubleshooting technical issues, and ensuring their infrastructure supports the strategies you’re building.
- You will regularly analyse user behaviour across various analytics tools to identify gaps and opportunities - not just for middle-of-funnel optimisation, but also to help refine the top-of-funnel team’s approach, targeting, and messaging.
- You will write, design and build campaigns and automations including emails, push notifications, and other customer communications that convert—combining compelling copy with strategic timing and audience segmentation.
- You will work within platforms like Klaviyo, Dotdigital, Customer.io, Google Analytics, HunSpot, Mixpanel, Shopify, and others, getting your hands dirty with the configuration and optimisation that makes campaigns work.
- You will be expected to innovate, test new approaches, and challenge the status quo when you see a better way forward.
- This is a client-facing role, so you will present strategies, walk through performance reports, train client teams on their tech stack, and collaborate directly with them to align on priorities and execution.
What We're Looking For
- Proven experience in conversion rate optimisation for app and ecommerce products.
- Strong technical expertise with marketing and analytics platforms, you can set up events, configure tracking, build automations, and troubleshoot when things break.
- Experience guiding clients through technical implementation and providing ongoing platform support.
- Demonstrated ability to write effective customer communications that drive action.
- A proactive mindset - you don’t wait to be told there’s a problem; you find it and fix it.
- Comfort using AI tools to enhance efficiency, ideation, and creative output.
- Strategic thinking combined with hands-on technical execution skills.
- Confidence presenting to and advising clients, including training them on platform capabilities.
- A track record of identifying gaps in strategy and technical setup, then filling them with measurable results.
- Understanding of how top-of-funnel acquisition impacts mid-funnel performance and audience quality.
- Strong collaboration skills and the ability to work cross-functionally with media buying and strategy teams.
- Deep analytical skills with the ability to identify patterns in user behaviour and translate them into actionable insights across the funnel.
- Curiosity and a hunger to test, learn, and innovate.
Why Favoured
This is a fully remote role, giving you the flexibility to work from wherever you’re most productive. You will work with ambitious clients, tackle varied challenges, and have the autonomy to shape how we approach conversion optimisation. As an Employee Owned Trust (EOT), everyone here has a genuine stake in our success. When the company does well, we all benefit. We also believe in proper time off, which is why we offer 32 days holiday. If you’re someone who thrives on performance data, loves the technical side of marketing platforms, and wants to work somewhere your ideas actually get implemented, let’s talk.
Email Marketing Manager in London employer: Favoured - Digital Marketing Agency
Contact Detail:
Favoured - Digital Marketing Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager in London
✨Tip Number 1
Get to know the company inside out! Research Favoured's recent projects and their approach to conversion optimisation. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially around conversion strategies and technical expertise. We want to hear how you can make a real impact on their clients' digital ecosystems.
✨Tip Number 3
Show off your analytical skills! Prepare to discuss specific examples of how you've identified gaps in strategy and turned them into measurable results. Numbers speak volumes, so bring data to back up your claims.
✨Tip Number 4
Don’t forget to ask questions! Engage with the interviewers about their tech stack and current challenges. This not only shows your interest but also gives you insights into how you can contribute right from the start.
We think you need these skills to ace Email Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Email Marketing Manager role. Highlight your experience in conversion rate optimisation and any specific tools you've used, like Klaviyo or Google Analytics. We want to see how your skills align with what we're looking for!
Show Off Your Technical Skills: Since this role is hands-on, don’t shy away from showcasing your technical expertise. Mention any experience you have with setting up tracking events or troubleshooting issues. We love candidates who can get their hands dirty with the tech stack!
Demonstrate Your Strategic Thinking: We’re after someone who can think strategically about conversion optimisation. Use your application to share examples of how you've identified gaps in previous roles and the innovative strategies you implemented to fill them. Show us your thought process!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Favoured - Digital Marketing Agency
✨Know Your Tools Inside Out
Make sure you’re familiar with the marketing and analytics platforms mentioned in the job description, like Klaviyo and Google Analytics. Be ready to discuss how you've used these tools in past roles, and think of specific examples where your technical expertise made a difference.
✨Showcase Your Strategic Mindset
Prepare to talk about your approach to conversion rate optimisation. Think of a time when you identified a gap in a strategy and how you filled it with measurable results. This will demonstrate your ability to blend strategic thinking with practical execution.
✨Be Ready to Present
Since this is a client-facing role, practice presenting your ideas clearly and confidently. You might be asked to walk through a performance report or explain a strategy, so having a few key points prepared will help you shine during the interview.
✨Emphasise Your Proactive Nature
The role requires someone who doesn’t wait for problems to arise but actively seeks them out. Prepare examples that highlight your proactive mindset, such as times when you took the initiative to improve a process or solve a technical issue before it became a bigger problem.
