At a Glance
- Tasks: Drive conversion strategies and optimise client campaigns for measurable results.
- Company: Favoured, a dynamic digital marketing agency with a focus on innovation.
- Benefits: Remote work, competitive salary, 32 days holiday, and employee ownership.
- Other info: Collaborative environment with opportunities to innovate and grow.
- Why this job: Shape marketing strategies and make a real impact while working flexibly.
- Qualifications: Experience in conversion optimisation and strong technical skills with marketing platforms.
The predicted salary is between 28000 - 40000 £ per year.
Full-time | Remote | £28,000-£40,000
About Favoured
Favoured is a digital marketing agency that helps brands grow through data-driven strategies and innovative thinking. We are looking for a Conversion Specialist who can turn insights into action and drive measurable results for our clients.
The Role
We are seeking a Conversion Specialist to join our team and own the performance of our clients' digital ecosystems. You will be the strategic mind behind conversion rate optimisation, identifying gaps, building new strategies, and executing campaigns that move the needle. This is a hands-on role where you will blend strategic thinking with practical execution—and work directly with clients to make it happen.
What You'll Do
- You will develop and implement conversion strategies across app and ecommerce products, spotting opportunities others miss and turning them into revenue. This means proactively monitoring performance, reporting on what’s working (and what isn’t), and continuously optimising to improve results.
- You will be deeply embedded in the tech stack - not just using the tools, but truly understanding how they work together. You will guide clients through setting up tracking events, configuring platforms, troubleshooting technical issues, and ensuring their infrastructure supports the strategies you’re building.
- You will regularly analyse user behaviour across various analytics tools to identify gaps and opportunities - not just for middle-of-funnel optimisation, but also to help refine the top-of-funnel team’s approach, targeting, and messaging.
- You will write, design and build campaigns and automations including emails, push notifications, and other customer communications that convert - combining compelling copy with strategic timing and audience segmentation.
- You will work within platforms like Klaviyo, Dotdigital, Customer.io, Google Analytics, HunSpot, Mixpanel, Shopify, and others, getting your hands dirty with the configuration and optimisation that makes campaigns work.
- You will be expected to innovate, test new approaches, and challenge the status quo when you see a better way forward.
- This is a client-facing role, so you will present strategies, walk through performance reports, train client teams on their tech stack, and collaborate directly with them to align on priorities and execution.
What We're Looking For
- Proven experience in conversion rate optimisation for app and ecommerce products.
- Strong technical expertise with marketing and analytics platforms, you can set up events, configure tracking, build automations, and troubleshoot when things break.
- Experience guiding clients through technical implementation and providing ongoing platform support.
- Demonstrated ability to write effective customer communications that drive action.
- A proactive mindset - you don’t wait to be told there’s a problem; you find it and fix it.
- Comfort using AI tools to enhance efficiency, ideation, and creative output.
- Strategic thinking combined with hands-on technical execution skills.
- Confidence presenting to and advising clients, including training them on platform capabilities.
- A track record of identifying gaps in strategy and technical setup, then filling them with measurable results.
- Understanding of how top-of-funnel acquisition impacts mid-funnel performance and audience quality.
- Strong collaboration skills and the ability to work cross-functionally with media buying and strategy teams.
- Deep analytical skills with the ability to identify patterns in user behaviour and translate them into actionable insights across the funnel.
- Curiosity and a hunger to test, learn, and innovate.
Why Favoured
This is a fully remote role, giving you the flexibility to work from wherever you’re most productive. You will work with ambitious clients, tackle varied challenges, and have the autonomy to shape how we approach conversion optimisation. As an Employee Owned Trust (EOT), everyone here has a genuine stake in our success. When the company does well, we all benefit. We also believe in proper time off, which is why we offer 32 days holiday. If you’re someone who thrives on performance data, loves the technical side of marketing platforms, and wants to work somewhere your ideas actually get implemented, let’s talk.
Email Marketing Manager in Leicester employer: Favoured - Digital Marketing Agency
Favoured is an exceptional employer that champions a flexible, fully remote work environment, allowing you to thrive from wherever you feel most productive. As an Employee Owned Trust, every team member has a stake in the company's success, fostering a collaborative culture where your innovative ideas are not just welcomed but actively implemented. With generous benefits like 32 days of holiday and opportunities for professional growth, Favoured is dedicated to nurturing talent and driving meaningful results for both clients and employees alike.
Contact Details:
Favoured - Digital Marketing Agency Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Manager in Leicester
✨Tip Number 1
Get to know the company inside out before your interview. Check out their website, social media, and any recent news. This way, you can tailor your conversation to show how your skills align with their goals.
✨Tip Number 2
Practice your pitch! Be ready to explain how your experience in conversion rate optimisation can directly benefit their clients. Use specific examples to demonstrate your impact in previous roles.
✨Tip Number 3
Don’t just wait for the interview—network! Reach out to current or former employees on LinkedIn. They can give you insider tips and maybe even put in a good word for you.
✨Tip Number 4
Apply through our website! It shows you're genuinely interested and gives us a chance to see your application in the best light. Plus, it’s a great way to get noticed early in the process.
We think you need these skills to ace Email Marketing Manager in Leicester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Conversion Specialist role. Highlight your experience with conversion rate optimisation and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Show Off Your Technical Skills:Since this role involves a lot of hands-on technical work, don’t shy away from showcasing your expertise with marketing and analytics platforms. Mention specific tools like Klaviyo or Google Analytics that you’ve worked with, and how you’ve used them to drive results.
Be Proactive in Your Approach:We love candidates who take initiative! In your application, share examples of how you've identified gaps in strategies or processes and what steps you took to address them. This will show us you're the kind of person who doesn't just wait for problems to arise.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re genuinely interested in joining our team at Favoured!
How to prepare for a job interview at Favoured - Digital Marketing Agency
✨Know Your Tools Inside Out
Make sure you’re familiar with the marketing and analytics platforms mentioned in the job description, like Klaviyo and Google Analytics. Be ready to discuss how you've used these tools in past roles, and think of specific examples where you’ve set up tracking events or built automations.
✨Showcase Your Strategic Mindset
Prepare to talk about your approach to conversion rate optimisation. Think of a time when you identified a gap in a strategy and how you filled it with measurable results. This will demonstrate your ability to blend strategic thinking with hands-on execution.
✨Be Client-Focused
Since this role is client-facing, practice how you would present strategies and performance reports. Consider how you would train clients on their tech stack and be prepared to share examples of how you’ve successfully guided clients through technical implementations.
✨Bring Fresh Ideas
Favoured is looking for someone who can innovate and challenge the status quo. Think of new approaches you’ve tested in the past and be ready to discuss how you stay curious and hungry to learn. This will show that you’re proactive and ready to contribute to their success.
