At a Glance
- Tasks: Drive multi-channel digital marketing campaigns and manage stakeholder relationships.
- Company: Join Fathom, a leader in climate risk intelligence, making a real impact.
- Benefits: Competitive salary, generous benefits, and hybrid work flexibility.
- Other info: Exciting opportunities for growth in a fast-paced, dynamic environment.
- Why this job: Be part of an innovative team tackling climate challenges through digital marketing.
- Qualifications: 2+ years in B2B digital marketing with strong skills in HubSpot and analytics.
The predicted salary is between 35000 - 45000 £ per year.
Salary: competitive + generous benefits
Location: Bristol office (with hybrid flexibility, must be within easy commutable distance)
Reporting to: Head of Marketing
About Fathom
Fathom is the global authority in flood risk intelligence, working at the forefront of climate data and analysis. Our data is used by leaders in insurance, engineering, international development, government, capital markets, and NGOs. This is an exciting time to work within the ever-changing, fast-paced climate risk space. We’re looking for a passionate, proactive, and driven digital marketer who can step into an established team and immediately start driving our multi‑channel campaigns forward.
About the Role
We are seeking a confident, proactive Digital Marketing Executive to take ownership of our digital execution and campaign deployment. In this role, you won't just follow instructions, you will take the initiative, manage internal stakeholders with confidence, and proactively drive projects to completion.
You will be the engine room of our campaign execution. Working closely with Vertical Marketing Managers (who lead on persona insights, content ideas, and field marketing), a Content Manager, and PR & Communications Manager to turn high‑level ideas - such as a new thought leadership report - into fully realised, high‑converting multi‑channel campaigns that help Fathom to hit our revenue goals.
Campaign execution & stakeholder management
- Proactively lead campaign delivery: Work collaboratively with Vertical Marketing Managers to scope campaigns, agree on objectives/KPIs, and determine the optimal channel mix.
- End‑to‑end campaign building: Build targeted contact lists, draft and build automated emails and nurture sequences and workflows, and work with the Rev Ops Manager to prepare performance reports.
- Marketing automation: Support Vertical Marketing Managers by building and managing HubSpot workflows to automate event promotions, webinars, and post‑event follow‑ups.
- Sales enablement: Create and maintain Digital Sales Rooms to support the sales team with follow‑ups from webinars and other Fathom events.
Social media & creative content
- Own the LinkedIn channel: Act as the primary manager for our main social channel. Draft, edit, and schedule engaging posts.
- Asset creation: Utilise our existing bank of Canva templates (and your own strong eye for design) to create eye‑catching social creative assets.
- Social analytics: Regularly review performance metrics, identify trends, experiment with new formats, and share insights with the wider team.
- Paid social: Potentially prepare, launch, and manage LinkedIn ad campaigns to drive conversions with support from our digital agency.
Website & agency collaboration
- Website maintenance: Help maintain the Fathom website, ensuring content is up‑to‑date and engaging, as well as technically sound.
- Agency management: Act as a key point of contact for our external digital agency (technical SEO and PPC) to optimise site health, traffic, and paid performance.
Requirements
- 2+ years of experience in B2B digital marketing, with a proven track record in demand and lead generation.
- Core tech stack proficiency: Strong, hands‑on experience using HubSpot, LinkedIn, and Canva.
- Analytics savvy: Experience using GA4, HubSpot Campaigns, or other analytics tools to track, analyse, and optimise campaign performance.
- Proactive mindset: High autonomy, a self‑starter attitude, and the confidence to manage multiple stakeholders and deadlines simultaneously.
- Design eye: A good eye for visual layout and branding, with the ability to swiftly adapt and create assets using Canva.
- Data & process driven: Comfortable working with structured planning templates, building segmented data lists, and maintaining CRM data hygiene.
- A genuine interest in climate science and environmental technology.
Nice to haves
- Experience using Salesforce.
- Experience using Asana.
- Experience working within a SaaS or DaaS (Data‑as‑a‑Service) business.
- Experience in environments with long sales cycles and high‑value product offerings.
- Experience delivering Account‑Based Marketing (ABM) campaigns.
Digital Marketing Executive in Bristol employer: Fathom
Fathom is an exceptional employer, offering a dynamic work environment in the heart of Bristol, where innovation meets purpose in the climate risk sector. With a strong emphasis on employee growth, Fathom provides generous benefits and hybrid working flexibility, fostering a collaborative culture that empowers digital marketers to take initiative and drive impactful campaigns. Join us to be part of a passionate team dedicated to making a difference in flood risk intelligence while enjoying opportunities for professional development and creative expression.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fathom and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fathom are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fathom on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fathom. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fathom. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fathom:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fathom’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fathom
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fathom will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fathom, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
