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- Tasks: Plan and optimise Google Ads campaigns while analysing performance metrics.
- Company: fatBuzz, a dynamic Glasgow-based marketing agency with diverse clients.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional growth.
- Why this job: Join a results-driven team and make an impact in digital marketing.
- Qualifications: 2+ years of Google Ads experience and strong analytical skills.
- Other info: Engage with clients and collaborate across teams for integrated strategies.
The predicted salary is between 36000 - 60000 £ per year.
fatBuzz is a Glasgow-based agency providing marketing, PPC, SEO, graphic design and web design services for clients across the UK. We work with clients of all sizes from most industry sectors; from independent local businesses to global household names.
We are now looking for a results-driven Google Ads Specialist to join our team and work alongside our PPC/SEO Manager. This role will suit a proactive individual who is analytical, detail-focused, and confident in client-facing situations.
Key Requirements:- Plan, build, and optimise PPC campaigns on Google Ads.
- Conduct thorough keyword and competitor research to identify high-converting search terms.
- Set up and manage conversion tracking using tools such as Google Tag Manager and Google Analytics.
- Must have a working knowledge of GA4, including setting up events and interpreting user behaviour data.
- Monitor and analyse performance metrics to improve CTR, quality score, and ROI.
- Prepare and present clear, detailed performance reports and insights to clients and the SEO/PPC Manager.
- Lead or participate in client meetings to discuss campaign strategy, results, and recommendations.
- Manage PPC budgets effectively and ensure campaigns deliver strong return on investment.
- Develop and manage remarketing strategies to re-engage previous website visitors.
- Collaborate with internal teams (SEO, web, marketing, design) to align PPC activity with broader strategies.
- 2+ years' proven experience managing Google Ads campaigns.
- Strong understanding of PPC principles, campaign structure, bidding strategies, and match types.
- Proficient in using Google Tag Manager and Google Analytics for conversion tracking.
- Analytical mindset with strong skills in interpreting and communicating performance data.
- Able to manage multiple campaigns and priorities simultaneously.
- Highly organised and methodical, with excellent attention to detail.
- Basic understanding or hands‐on experience with SEO to support integrated digital strategies and reporting.
- Conduct keyword and market research, analysing data and trends to guide PPC strategy.
- Develop, implement, and continuously optimise campaigns utilising best practices.
- Carry out regular budget analysis and manage ad spend to ensure optimal ROI.
- Monitor and analyse campaign metrics, identifying areas for performance improvement.
- Stay up to date with the latest Google Ads developments.
- Generate and analyse reports, providing insights on key metrics and campaign effectiveness.
- Take regular client meetings, clearly communicating strategy, results, and next steps, and building trusted client relationships.
Please include the notice period (if any) and current salary with the application. WE DO NOT ACCEPT APPLICATIONS VIA RECRUITMENT AGENCIES.
Google Ads Specialist in Glasgow employer: fatBuzz
Contact Detail:
fatBuzz Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Google Ads Specialist in Glasgow
✨Tip Number 1
Network like a pro! Attend industry events, webinars, or local meetups to connect with other professionals. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best Google Ads campaigns and results. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to PPC and Google Ads. Be ready to discuss your past experiences and how you've optimised campaigns for better performance.
✨Tip Number 4
Apply directly through our website! It shows you're genuinely interested in joining fatBuzz and makes it easier for us to track your application. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Google Ads Specialist in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Google Ads Specialist role. Highlight your experience with PPC campaigns, Google Tag Manager, and Google Analytics. We want to see how your skills match what we're looking for!
Show Off Your Analytical Skills: Since this role requires a strong analytical mindset, include examples of how you've used data to improve campaign performance. We love seeing numbers that back up your achievements!
Be Clear and Concise: When writing your cover letter, keep it clear and to the point. Explain why you're passionate about PPC and how you can contribute to our team at fatBuzz. We appreciate straightforward communication!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at fatBuzz
✨Know Your Google Ads Inside Out
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss your experience with PPC campaigns, including specific examples of how you've optimised them for better performance. Familiarise yourself with the latest trends and updates in Google Ads to show you're proactive and up-to-date.
✨Show Off Your Analytical Skills
Since this role requires a strong analytical mindset, prepare to discuss how you've used data to drive decisions in past campaigns. Bring examples of reports you've generated and insights you've provided to clients. This will demonstrate your ability to interpret performance metrics and improve ROI.
✨Prepare for Client-Facing Scenarios
As you'll be leading client meetings, practice articulating your strategies and results clearly. Think about how you can build trust with clients by communicating effectively. Role-play potential scenarios with a friend to boost your confidence in discussing campaign strategies and recommendations.
✨Collaborate and Communicate
This position involves working closely with various teams, so be ready to discuss how you've collaborated in the past. Highlight any experiences where you aligned PPC activities with broader marketing strategies. Show that you understand the importance of teamwork in achieving successful outcomes.