At a Glance
- Tasks: Create and manage engaging Instagram content that reflects my personal brand and values.
- Company: Join Ryan Porter, founder of Fat Cow Skincare, in building an authentic personal brand.
- Benefits: Opportunity to grow into TikTok, YouTube, and LinkedIn as the brand expands.
- Other info: This role offers creative freedom with a focus on genuine storytelling and community connection.
- Why this job: Be part of a real journey in health, wellness, and British farming — no polished influencer vibes here!
- Qualifications: Passion for health optimisation and experience in managing personal brands on Instagram.
The predicted salary is between 30000 - 40000 £ per year.
I'm Ryan Porter — founder of Fat Cow Skincare, co-host of the Definitely Not Vegan podcast, and an advocate for British farming. I'm building a personal brand that documents the real, unfiltered journey of bootstrapping a business from a kitchen startup to a structured operation. Think founder journal, not polished influencer feed.
I'm looking for someone to own the day-to-day running of my personal Instagram, with scope to grow the role into TikTok, YouTube, and LinkedIn as things scale. This first brief is Instagram only.
What the content is about
This account is a window into what I care about and what I'm building. It runs on a few connected threads: looking after your health and fitness, bettering yourself, and building something worth building — alongside the people who matter, family and tribe. It's also unapologetically about backing British farming and supporting local. The content should feel like all of that coming from one person living it, not separate content buckets bolted together.
This matters: you need to live this world. I'm deep into health, wellness, fitness, biohacking, and health optimisation — it's not a side interest, it's the lens I see everything through. The right person for this role is genuinely into the same things. Not because you need credentials, but because you can't write in my voice or spot what resonates with my audience if this world is foreign to you. If you don't know your way around ancestral health, training, and the health optimisation space, this isn't the role for you.
What you'll do
- Build and own a posting strategy for Instagram that reflects my voice and the things that drive me — health and fitness, family and tribe, building the business, and backing British farming and local.
- Deliver a rolling content calendar I can see and plan against.
- Generate the content ideas, then produce and edit posts — aiming for one to two posts a day.
- Work from our existing catalogue. As founder of Fat Cow Skincare, I already have a large B-roll library to pull from, so a lot of the raw material is already there.
- Send me clear filming instructions — specific shot lists and prompts for anything new you need captured. You're directing what gets filmed; I'm capturing it on the ground.
- Keep everything in a clear pipeline so I can proof and approve before anything is scheduled. Important: nothing goes out without my sign-off.
Scope — what this role is and isn't
This is a creation-and-posting role, full stop. No community management. You won't be replying to comments or DMs, and you won't be engaging on my behalf. Your job is ideas, content, editing, calendar, and scheduling — nothing in the inbox.
The style
This is a journaling account, not a high-production one. No flashy motion graphics or agency-grade editing. The value is in honesty, consistency, and a strong founder voice. If you can take a rough phone clip and a one-line thought and turn it into something that sounds like me and earns attention, you're the right fit.
You're a good fit if you
- Are genuinely into health, wellness, fitness, biohacking, and optimisation — and follow this space already.
- Connect with the wider picture too: family, building something, community, and backing local and British farming.
- Have run or grown a founder/personal brand on Instagram and can show the work.
- Are genuinely fast and consistent — a two-a-day cadence doesn't scare you.
- Have a feel for short-form storytelling and can write in someone else's voice.
- Are organised enough to run a calendar and a pipeline of B-roll and new footage without me chasing you.
- Can direct a shoot remotely — i.e. tell me exactly what to film and how.
Nice to have
- Light editing skills (CapCut-level is fine — this isn't a motion design role).
- An eye for what performs on Instagram right now.
- Familiarity with the bootstrapped-founder / British farming / ancestral health content space.
The role grows
This starts as Instagram only. As it works, the scope expands into TikTok, YouTube, and LinkedIn — so I'm looking for someone who wants to grow with it, not a one-platform specialist who'll cap out.
Social Media Manager (Personal Brand) employer: Fat Cow Skincare
At Fat Cow Skincare, we pride ourselves on fostering a vibrant and supportive work culture that champions personal growth and creativity. As a Social Media Manager, you'll have the unique opportunity to shape a genuine narrative around health, wellness, and British farming while working closely with our founder, Ryan Porter. With a focus on authenticity and community, we offer a dynamic environment where your passion for fitness and storytelling can thrive, alongside opportunities for expanding your role across multiple platforms as we grow.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager (Personal Brand)
✨Tip Number 1
Get to know Ryan's vibe! Dive deep into his world of health, wellness, and British farming. The more you understand his journey, the better you'll be at creating content that resonates with his audience.
✨Tip Number 2
Show off your creativity! Think outside the box when it comes to content ideas. Use the existing B-roll but don’t be afraid to suggest fresh angles or themes that align with Ryan’s voice.
✨Tip Number 3
Stay organised! Keep a clear content calendar and pipeline. This will help you manage the flow of ideas and ensure everything is ready for Ryan’s sign-off without any last-minute scrambles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to get noticed and show us you’re serious about joining this exciting journey with Ryan and Fat Cow Skincare.
We think you need these skills to ace Social Media Manager (Personal Brand)
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through. We want to see your passion for health, wellness, and fitness, so don’t hold back! Share your personal experiences and how they connect with Ryan's journey.
Showcase Your Skills:Make sure to highlight any relevant experience you have in managing social media accounts, especially in the personal brand space. If you've worked with content calendars or have a knack for storytelling, let us know!
Tailor Your Content Ideas:Think about what kind of content you would create for Ryan’s Instagram. Include a few ideas in your application that reflect his voice and values. This will show us that you understand the brand and can contribute right away.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Fat Cow Skincare
✨Know Your Stuff
Make sure you’re well-versed in health, wellness, fitness, and biohacking. This isn’t just a job for you; it’s a lifestyle. Be ready to discuss your personal experiences and how they align with Ryan's vision.
✨Showcase Your Creativity
Prepare to present content ideas that reflect Ryan's voice and values. Think about how you can turn simple concepts into engaging posts. Bring examples of your previous work that demonstrate your ability to create authentic, relatable content.
✨Be Organised
Demonstrate your organisational skills by outlining how you would manage a content calendar and pipeline. Have a clear plan for how you’ll keep everything on track without needing constant reminders. Show them you can handle the day-to-day without a hitch!
✨Communicate Clearly
Since you'll be directing shoots remotely, practice how you’d give clear filming instructions. Be prepared to explain how you would ensure Ryan captures the right footage. Good communication is key to making this role successful!
