At a Glance
- Tasks: Drive partner marketing strategies and create impactful campaigns across EMEA.
- Company: Join Fastly, a leading edge cloud platform company with a mission to build a trustworthy Internet.
- Benefits: Enjoy flexible hybrid work, competitive benefits, and a supportive environment from day one.
- Other info: Work in a diverse team that values passion and individuality.
- Why this job: Be an Ecosystem Growth Architect and make a real impact in a dynamic tech landscape.
- Qualifications: 8+ years in B2B tech marketing, especially in channel or partner ecosystems.
The predicted salary is between 60750 - 74250 £ per year.
Fastly helps people stay better connected with the things they love. Fastly's edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers' applications as close to their end-users as possible - at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly's customers include many of the world's most prominent companies, including GitHub, Yelp, Paramount, and JetBlue. We're building a more trustworthy Internet. Come join us.
Come join the team that's building our partners' growth engine. Right now, we are executing a critical strategic transition from a legacy direct-led approach to one made up of high-velocity, specialized ecosystem partners. As the Senior Regional Partner Marketing Manager, you are not here to distribute brochures, manage a portal graveyard, or chase passive deal registrations. You are an Ecosystem Growth Architect. Based in London and reporting directly to the Director of Global Partner Marketing (US-based), your mission is to treat co-marketing as an economic multiplier, laser-targeting premium MSSPs, security VARs, and GSIs across our priority regional territories while showing them how to become a high-margin services business using Fastly.
What You'll Do:
- Drive Pipeline Through/With Partners: Drive incremental, high-intent pipeline coverage across targeted EMEA market segments to directly address regional pipeline deficits, working closely with both Channel Account Managers and Territory Sales.
- Activate the Partner Demand-gen Engine: Act as the regional demand-generation subject matter expert, architecting and launching end-to-end partner marketing campaigns that activate the ecosystem co-marketing flywheel.
- Market the Services Revenue Multiplier: Demonstrate to partners how Fastly can serve as the engine for their own high-margin services business through GTM value proposition and high-impact joint marketing engagements.
- Localize & Scale Channel Programs: Master our partner program framework to seamlessly adapt global marketing initiatives for the unique nuances of the EMEA market, while also originating net-new regional programs with the blueprint to scale globally.
- Act as a High-Agency Owner: Bring a proactive, builder-marketer mindset to this foundational role, with the autonomy to shape our EMEA partner marketing framework and adapt strategies as our regional footprint grows.
What We're Looking For:
Basic Qualifications
- 8+ years of B2B technology marketing experience, with a minimum of 4 years dedicated specifically to channel, distributor, or partner ecosystem marketing within the SaaS, cloud infrastructure, or cyber-security sectors.
- Proven experience collaborating with specialized two-tier distribution frameworks or premier security VARs and GSIs across EMEA.
- Demonstrated success building and executing co-marketing frameworks that drive measurable enterprise pipeline growth.
- Strong written and verbal communication skills; based in London with a track record of successfully working across global, distributed cross-functional teams.
- You have an interest in independently and proactively running multiple projects in a dynamic environment using superior project management skills.
- You have knowledge of specific regional considerations in EMEA, including knowledge about sub-regional differences and nuances, and can supply strategic input across both global and regional teams.
- Fluency in a second European language (particularly French) is highly advantageous.
Work Location(s) & Travel Requirements
This position is based out of Fastly's London, UK office. Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home. This position may require travel as required by your role or requested by your manager.
Work Hours: This position will require you to be available during core business hours 9:00-18:00 with some flexibility due to timezones.
Benefits
We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. Fastly supports teams with great benefits that start on the first day of your employment with Fastly.
Why Fastly?
- We have a huge impact. Fastly is a small company with a big reach. Not only do our customers have a tremendous user base, but we also support a growing number of open source projects and initiatives.
- We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful - every day.
- We are passionate. Fastly is chock full of passionate people and we're not 'one size fits all'. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.
Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at candidateaccommodations@fastly.com or 501-287-4901.
Fastly collects and processes personal data submitted by job applicants in accordance with our Privacy Policy. Please see our privacy notice for job applicants.
Senior Partner Marketing Manager - EMEA employer: Fastly
Fastly is an exceptional employer that fosters a collaborative and innovative work culture, where your contributions directly impact the growth of our cutting-edge Edge Cloud Platform. With a strong emphasis on employee development, you will have ample opportunities for mentorship and skill enhancement, all while enjoying the flexibility of a hybrid work model in vibrant London. Join us to be part of a forward-thinking team that values creativity and technical excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Partner Marketing Manager - EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fastly and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fastly are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fastly on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fastly. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Partner Marketing Manager - EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fastly. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fastly:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fastly’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fastly
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fastly will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fastly, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.