At a Glance
- Tasks: Lead exciting marketing campaigns across EMEA and engage with local Sales teams.
- Company: Join Fastly, a dynamic tech company making a big impact in the digital world.
- Benefits: Competitive salary, diverse culture, and opportunities for personal growth.
- Why this job: Be part of a passionate team driving innovative marketing strategies in a fast-paced environment.
- Qualifications: 5+ years in B2B marketing, excellent communication skills, and a knack for relationship building.
- Other info: Travel across EMEA for events and collaboration, with a focus on creativity and teamwork.
The predicted salary is between 36000 - 60000 £ per year.
This position will be responsible for defining and executing pan EMEA field marketing campaigns, as well as providing field marketing coverage across the Nordics and Middle East. In this role, you will be part of Fastly's EMEA Field Marketing team, reporting to the Director of EMEA Marketing. You will partner closely with local Sales and central Marketing teams to create thoughtful, tailored, and engaging marketing programs to drive net new pipeline for Sales. We're looking for a passionate, creative, curious self-starter with demonstrative experience in integrated campaign marketing and event management.
The ideal candidate excels at building relationships and driving alignment with Sales partners, and thrives in a fast-paced, dynamic environment.
Responsibilities- Work with Sales and Marketing teams to create and execute integrated marketing plans across all key EMEA regions.
- Support our vertical focus by executing pan EMEA campaigns across these verticals.
- Define and execute marketing plans that drive net new pipeline for sales across Nordics and Middle East.
- Ensure all campaigns/events are executed within budget, and that budget is fully spent at the end of each quarter.
- Partner with Sales and Marketing counterparts to develop and execute on account engagement strategy to generate new business pipeline and accelerate existing opportunities.
- Align with the EMEA Partner Marketing for events and other initiatives that are driven in cooperation with Fastly's Channel partners.
- Plan and execute on virtual and onsite events in regions of focus, including trade shows, customer round tables, meetups, webinars, virtual conferences and other innovative online formats.
- Proactively engage with the Sales teams to coordinate, communicate, and optimise the impact of marketing activities; including upcoming initiatives both regional and global.
- Evaluate, select, and manage vendors that contribute to local demand creation programs, including event vendors, local media publishers and agencies.
- Manage day-to-day requirements and deadlines, including working with stakeholders, to ensure marketing programs are executed with a high degree of quality.
- Monitor and report out on results of all marketing campaigns.
This position requires travel across EMEA, both for event execution as well as alignment within the EMEA Marketing teams, which will make up to 30% of your role, as requested by your manager.
Qualifications- Minimum of 5 years of experience in Marketing for Software, SAAS or Infrastructure businesses across EMEA.
- Native English language is a must. Secondary European language a bonus.
- Previous experience in a high-tech B2B demand generation or field marketing role.
- Excellent communicator with a passion for forging relationships.
- Strong track record of proven ability to build and execute plans, get buy in from stakeholders and communicate status and results.
- Ability to manage multiple projects simultaneously.
- Ability to jump in and fill gaps.
- Willingness to work with remote teams in asynchronous ways.
- Experience building, launching, and reporting on ROI of campaigns.
- Experience managing vendors and coordinating deliverables with internal and external teams.
- Extremely organized and detail oriented.
Why Fastly? Fastly helps people stay better connected with the things they love. Fastly's edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers' applications as close to their end-users as possible - at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly's customers include many of the world's most prominent companies, including GitHub, Yelp, Paramount, and JetBlue. We have a huge impact. Fastly is a small company with a big reach. Not only do our customers have a tremendous user base, but we also support a growing number of open source projects and initiatives. Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand. We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day. We are passionate. Fastly is chock full of passionate people and we're not 'one size fits all'. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.
EMEA Field Marketing Manager in City of Westminster employer: Fastly, Inc.
Contact Detail:
Fastly, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Field Marketing Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show up and shine! Attend industry events, webinars, and meetups. Being present not only helps you learn but also puts you in front of potential employers.
✨Tip Number 3
Tailor your pitch! When you get the chance to speak with someone from Fastly or any company, make sure to highlight how your skills align with their needs. Be specific about how you can drive results.
✨Tip Number 4
Don’t forget to follow up! After meeting someone, drop them a quick message thanking them for their time and reiterating your interest. It keeps you fresh in their mind!
We think you need these skills to ace EMEA Field Marketing Manager in City of Westminster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the EMEA Field Marketing Manager role. Highlight your experience in integrated campaign marketing and event management, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Showcase Your Creativity: This role is all about creativity and passion! Don’t hesitate to share examples of innovative marketing campaigns you've executed in the past. We love seeing how you think outside the box and drive engagement.
Highlight Relationship Building: Since this position involves working closely with Sales and Marketing teams, make sure to emphasise your ability to build relationships. Share specific instances where you've successfully collaborated with others to achieve common goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team at Fastly!
How to prepare for a job interview at Fastly, Inc.
✨Know Your Campaigns
Before the interview, dive deep into Fastly's recent marketing campaigns. Be ready to discuss how you would approach creating integrated marketing plans for the EMEA regions, especially focusing on the Nordics and Middle East. Show them your creativity and strategic thinking!
✨Showcase Your Relationship Skills
Since this role involves partnering closely with Sales and Marketing teams, prepare examples of how you've successfully built relationships in previous roles. Highlight your communication skills and how you've driven alignment with stakeholders to achieve common goals.
✨Be Budget Savvy
Fastly is keen on executing campaigns within budget. Brush up on your experience managing budgets and be ready to discuss how you've ensured that marketing spend is maximised effectively. Share specific instances where you’ve successfully managed costs while delivering impactful results.
✨Prepare for Dynamic Discussions
This position thrives in a fast-paced environment, so be prepared to discuss how you handle multiple projects simultaneously. Share stories that demonstrate your organisational skills and ability to adapt quickly to changing priorities, especially in high-pressure situations.