At a Glance
- Tasks: Manage and optimise ecommerce sites for an engaging customer experience.
- Company: Join a leading fashion brand with a dynamic ecommerce team.
- Benefits: Competitive salary, flexible working options, and professional growth opportunities.
- Other info: Collaborative environment with opportunities to work globally and enhance your career.
- Why this job: Be at the forefront of ecommerce innovation and drive real impact in the fashion industry.
- Qualifications: Experience in ecommerce merchandising and strong Salesforce Commerce Cloud skills required.
The predicted salary is between 36000 - 44000 £ per year.
This is a 12 months maternity contract.
Reporting to the Senior Ecommerce Trading Manager you will be responsible for the day-to-day management, optimisation and trading of the UK and EU Theory websites, ensuring that the digital customer experience is engaging, seamless and commercially effective.
Working closely with the Ecommerce team, merchandising, marketing, CRM and customer service, you will ensure that products, content, campaign and promotions are accurately and effectively executed across sites.
This is a highly hands-on role, with strong
Salesforce Commerce Cloud (SFCC) experience being essential.
You will be responsible for monitoring and reporting key ecommerce and site performance KPIs, using data to identify trends, opportunities and areas of improvement.
Role & Responsibilities
Site Merchandising & Trading
- Own the day-to-day merchandising and optimisation of the ecommerce site.
- Manage site content, product placement and merchandising to maximise customer engagement, conversion and sales.
- Manage and optimise Product Listing Pages (PLPs) and Product Detail Pages (PDPs), using merchandising rules, ensuring products are presented accurately, in the purpose to increase conversion.
- Manage site navigation, categorisation, menus and customer journeys, ensuring customers can easily discover and shop the range.
- Monitor site performance and identify opportunities to improve conversion, engagement and customer experience.
- Ensure the site is fully aligned with brand guidelines and the wider commercial strategy.
Product & Launch Management
- Manage the end-to‑end ecommerce execution of new product launches, ensuring products are accurately set up, merchandised and visible at the appropriate time.
- Coordinate product launches with Merchandising, Marketing, Creative and other relevant teams.
- Ensure product information, imagery, pricing, copy, availability and categorisation are accurate and up to date.
Work with the translation agency to ensure products are launched in appropriate language.
- Manage seasonal product updates and site changes in line with the commercial calendar.
Campaigns & Promotions
- Lead the onsite execution of campaigns, promotions and key commercial moments.
- Set up and manage promotional messaging, landing pages, promotional banners and relevant onsite content.
- Ensure campaign launches are delivered accurately and on time.
- Conduct regular site checks to ensure campaigns and promotions are correctly implemented across desktop and mobile, with the support of the ecommerce team.
Reporting & Performance Analysis
- Produce regular reporting on key ecommerce and site merchandising KPIs, weekly, monthly, quarterly.
- Monitor traffic, conversion, revenue, AOV, add-to-cart, product performance and other relevant onsite KPIs using GA4 analytics and Crazy Egg site performance tool.
- Analyse products and category performance and identify opportunities for improvement.
- Use data and customer behaviour insights to make recommendations and inform site merchandising decisions.
- Track the performance of launches, campaigns and onsite initiatives and communicate key findings to the wider team.
Cross-Functional Collaboration
- Work closely with Ecommerce, Merchandising, Marketing, CRM, Creative, Customer Service and Retail teams to ensure consistent omnichannel customer experience.
- Collaborate with Theory Ecommerce global teams based in NY, USA, to share best practices and keep up to date with site technical updates and roadmap developments.
- Partner with Customer Service team to improve PDP descriptions and reduce return rate, based on customer insights.
- Key Skills & Experience
- Proven experience in Ecommerce Site Merchandising or Ecommerce Trading, ideally within fashion.
Strong hands-on Salesforce Commerce Cloud (SFCC) experience.
- Strong understanding of ecommerce KPIs, analytics and conversion optimisation, with the ability to turn data into actionable insights.
- Highly organised, commercially minded and detail-oriented, with excellent execution and project management skills.
- Proactive and collaborative, with strong communication skills and the ability to work cross-functionally.
- Experience with GA4, ecommerce analytics and reporting tools.
- Knowledge of SEO, onsite search and content management systems.
Ecommerce Merchandiser employer: Fast Retailing
Theory is an exceptional employer that fosters a dynamic and collaborative work culture at its London Head Office. Employees benefit from comprehensive growth opportunities, including hands-on experience in merchandising and cross-departmental collaboration, all while being part of a forward-thinking team dedicated to driving business success. With a focus on professional development and a supportive environment, Theory is committed to empowering its staff to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Merchandiser
✨Get to Know the E-commerce Scene
Dive into online communities where e-commerce enthusiasts hang out, like e-commerce Facebook groups or Reddit forums. You'll get the scoop on job openings and trends that are crucial for landing temporary roles.
✨Attend E-commerce Events and Job Fairs
Keep an eye out for local e-commerce networking events and job fairs. These are golden opportunities to meet hiring managers in person, and you can really showcase your enthusiasm and skills face-to-face.
✨Leverage Seasonal Opportunities
With temporary roles, there's a lot of seasonal hiring in e-commerce, especially around Black Friday and Christmas. Make sure you're applying during these peak times and check if Fast Retailing is gearing up for the holiday rush.
✨Get Your Hands Dirty on Platforms
Familiarise yourself with popular e-commerce platforms like Shopify or WooCommerce and maybe even create a little project of your own. Showing practical knowledge will impress potential employers like Fast Retailing and demonstrate your commitment to the field.
We think you need these skills to ace Ecommerce Merchandiser
Some tips for your application 🫡
Show Off Your E-commerce Savvy:For a role in e-commerce like Ecommerce Merchandiser at Fast Retailing, really highlight any experience you have with online retail platforms. Have you worked with Shopify, WooCommerce, or Amazon? Mention these specifics in your CV to show you understand the landscape and the tools of the trade.
Data Skills are a Winner:E-commerce thrives on data. If you've got experience analysing customer behaviour or tracking sales metrics, make sure to weave that into your application. Include any relevant certifications or courses that show your skills in data analysis – this could set you apart!
Catch Their Attention in Your Cover Letter:Since this is a temporary role, your motivation is key. Use your cover letter to convey your enthusiasm for the e-commerce industry and your eagerness to contribute quickly. Let them know how you can hit the ground running – they’ll appreciate your proactiveness!
Keep it Concise and Relevant:Temporary positions often move fast, so keep your CV and cover letter clear and to the point. Focus on the experiences that most directly relate to Ecommerce Merchandiser at Fast Retailing. A tight, well-structured application shows you value their time and makes a good impression right off the bat!
How to prepare for a job interview at Fast Retailing
✨Show Off Your E-Commerce Know-How
Don't just tell them you're familiar with e-commerce; bring concrete examples! Talk about specific platforms like Shopify or WooCommerce that you've used, or any success stories from past projects. They'll love hearing about how you've navigated challenges or optimised sales strategies.
✨Be Ready for Real-Time Problem Solving
Expect questions that put you in the hot seat regarding customer experience scenarios or inventory management. They might ask you how you would handle a sudden stock shortage or a spike in demand. Practice thinking on your feet so you can show off your problem-solving chops!
✨Demonstrate Your Flexibility and Adaptability
Since this is a temporary role, it's all about being quick on the uptake. Highlight experiences where you've had to learn on the job or adapt to new systems quickly. They’ll want to see that you can hit the ground running without needing too much hand-holding.
✨Keep Your Digital Toolkit Sharp
Familiarise yourself with the latest e-commerce tools and trends, like SEO practices for online stores or analytics tools like Google Analytics. If you have experience with A/B testing or managing online promotions, be ready to talk about it. This kind of knowledge will set you apart from other candidates!
