The Company
At Theory, we create clothes that matter that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the best mills in the world to the innovation and craftsmanship at our atelier in New York’s Meatpacking District, the integrity of our process is just as important as our final product.
In 2004, Theory was acquired by Fast Retailing, spurring the international expansion of the brand. Operating 440 stores worldwide today, Theory is a New York brand with a global mindset. Our customers dream big, achieve goals, and aim for perfection. So do we, and so do our clothes.
The Role
As part of the UK/EU eCommerce team, you will be responsible for building and executing our email marketing campaigns, as well as ensuring best in class representation of the Theory Brand on our ecommerce business across UK and EU.
You will need to be a proactive person, energized by autonomous working and constant learning & development. You will need to be a people person; you’ll need the emotional intelligence it takes to work with a wide variety of people and solve problems that arise both independently and as a team.
Key responsibilities and duties
Email + CRM
- Support in executing our Email Marketing strategy, from copy creation to design and management of translations.
- Plan, create and send emails communication, ensuring content is accurate + scheduling is optimal, based on best-performing send-time and to segmented audience.
- Review, improve and manage customer journeys through our CRM software.
- Analyse emails performance on a weekly and monthly basis, looking at key metrics such as OR, CTR and CVR, to provide meaningful insights and recommendations for improving conversion and retaining active subscribers.
- Be the point of contact with the Global CRM team based in NY, requesting training, support for data, and ad hoc analysis to help manage and grow local database.
- Support the Digital Marketing team in devising, actioning and analysing lead generation activity across the website, events and paid social. Upload paid social leads on a weekly basis and work to achieve automation.
- Maintain, build and update BAU emails with up-to-date campaigns, and analyse performance and contribution to business for weekly trade meetings.
- Conduct emails A/B tests and feedback on the outcomes with strategic recommendation.
Content Management Support
- Collaborate with the ecommerce Trading team in maintaining key online components in alignment with the content calendar for UK/EU.
- Conduct daily site-walks to ensure content, products, customer journey and UX are presented as they should be, with a focus on alignment with the planned trading and content activity.
- Create site bug reports using Jira so the developers can troubleshoot any issues.
- Collaborate with the Customer Service team to maintain relevant site information.
- Create SEO content pages to help fuel growth in non-brand keyword rankings.
- Optimize meta descriptions, title tags, category copy and other on-page ranking signals to improve the website’s organic visibility.
Other Duties
- Support the customer care & Retail teams with our omnichannel projects expansion.
- Support, where needed, the completion of presentations and reports for the ecommerce team, pulling data from SFCC and Teamworks.
- Support Paid social activities.
- Maintain competitive analysis.
CRM & eCommerce Specialist employer: Fast Retailing
At Theory, we pride ourselves on being an excellent employer by fostering a collaborative and innovative work culture that empowers our IT Service Desk Engineers to thrive. With a focus on employee growth, we offer continuous training opportunities and the chance to work with cutting-edge technology in a dynamic retail environment. Located at the heart of our operations, you will enjoy a supportive atmosphere that values your contributions and encourages meaningful engagement across all levels of the company.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & eCommerce Specialist
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Fast Retailing are looking for when hiring for a CRM & eCommerce Specialist.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Fast Retailing for the CRM & eCommerce Specialist, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Fast Retailing as a CRM & eCommerce Specialist, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Fast Retailing’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRM & eCommerce Specialist.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Fast Retailing, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Fast Retailing's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Fast Retailing. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Fast Retailing
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Fast Retailing uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Fast Retailing. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
