At a Glance
- Tasks: Lead consumer marketing strategy for EMEA, driving brand growth and customer engagement.
- Company: Join the iconic Michael Kors team, a leader in luxury fashion.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Be part of a diverse team that values creativity and innovation.
- Why this job: Shape the future of a renowned brand while making a real impact in the fashion industry.
- Qualifications: 15+ years in consumer marketing with strong leadership and analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, produces a range of products under his signature Michael Kors Collection and MICHAEL Michael Kors labels. These products include accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, eyewear and a full line of fragrance products.
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
Location: London, UK
Reports To: President, EMEA & CMO
Department: Consumer Marketing
Who You Are
You are a strategic, customer centric senior marketing leader with deep expertise across performance/marketing, CRM & retention, clienteling, brand marketing, public relations, social & influencer marketing, responsible for shaping and steering the customer experience and company’s brand presence, reputation, and client experience across all marketing and communications touchpoints in EMEA. This leader unifies the vision of all areas of marketing to drive holistic audience engagement, measurable growth, and long‑term client value aligned with the broader Global Marketing strategy.
The VP, Consumer Marketing sets the vision for how the brand shows up in EMEA—emotionally, visually, and experientially—while ensuring every interaction is data‑driven, personalized, and aligned to commercial priorities. Bringing together creative storytelling and analytical rigor, this role oversees teams that build brand equity, deepen customer loyalty, and optimize acquisition and retention through integrated campaigns, lifecycle marketing, and always on performance channels. As a key member of the executive leadership team, this role partners cross functionally across product and business channels to strengthen reputation, fuel demand, and unlock scalable, repeatable growth across all EMEA markets.
What You’ll Do
- Strategy & Leadership: Lead the end‑to‑end consumer marketing strategy for EMEA, ensuring consistent brand experience across all channels and touchpoints aligned with the broader Global Marketing strategy. Lead a multi‑disciplinary regional marketing team. Partner cross‑functionally to drive growth and brand equity.
- Full Budget Ownership: Own the complete EMEA marketing budget, shifting throughout the marketing funnel based on the needs of the business. Establish investment frameworks and optimize ROI. Partner with Finance on forecasting and accountability.
- Performance & Growth Marketing: Lead acquisition, conversion, and retention across all channels. Drive traffic to all consumer touchpoints. Build social‑commerce funnels and creator‑led programs. Implement attribution, MMM/MTA, and experimentation frameworks.
- CRM, Loyalty & Retention: Lead CRM/lifecycle strategies across all channels. Integrate clienteling tools and outreach platforms. Strengthen unified customer data and personalization.
- Brand Marketing: Lead the development and execution of brand and seasonal campaigns aligned with the global brand strategy. Drive 360° omnichannel GTM execution. Integrate clienteling and social selling into all brand activations.
- Public Relations & Communications: Drive brand reputation, visibility, and consumer sentiment. Foster key media relationships, ensuring consistent, high impact storytelling. Amplify all brand initiatives and key moments and activations.
- Consumer Insights, Analytics & Measurement: Lead measurement, analytics, and insight generation. Expand KPI frameworks including clienteling + social selling. Drive a culture of Plan → Do → Learn → Scale.
- Agency & Partner Leadership: Lead agencies partnerships. Drive platform and partnership innovation.
You’ll Need to Have
- 15+ years of progressive consumer marketing experience
- 5+ years leading multi‑country EMEA teams.
- Experience owning multimillion‑dollar budgets.
- Deep fluency in marketing, clienteling, and social commerce.
- Strong analytical expertise.
The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full‑time equivalency, while for hourly roles, the figures represent the applicable hourly rate.
Compensation Range: 0.00 - 0.00 GBP
VP Consumer Marketing EMEA employer: FashionUnited Group
Michael Kors is an exceptional employer, offering a dynamic and creative work environment in the heart of London. With a strong focus on employee growth and development, the company fosters a culture of collaboration and innovation, empowering its team members to lead impactful marketing strategies across the EMEA region. Employees benefit from competitive compensation, comprehensive support for professional advancement, and the opportunity to be part of a globally recognised luxury brand that values diversity and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land VP Consumer Marketing EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FashionUnited Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FashionUnited Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FashionUnited Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FashionUnited Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP Consumer Marketing EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FashionUnited Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FashionUnited Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about FashionUnited Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FashionUnited Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FashionUnited Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FashionUnited Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
