At a Glance
- Tasks: Lead and grow the US e-commerce business, optimising performance and enhancing customer experience.
- Company: Join Club L London, a next-gen online fashion retailer for trend-setting women.
- Benefits: Enjoy flexible hours, 25 days leave, birthday off, and a generous staff discount.
- Other info: Collaborative environment with opportunities for professional development and career growth.
- Why this job: Make a real impact in the fashion industry while driving growth and innovation.
- Qualifications: Strong understanding of e-commerce trading and experience in managing P&L.
The predicted salary is between 80000 - 100000 £ per year.
Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and designs of unrivalled quality that flatter all figures. From prom to occasion, maternity, bridal, and beyond, we deliver an elevated shopping experience that connects our global community of trend-setting consumers, influencers, and content creators with fresh collections dropping weekly.
The Role
We are looking for a US General Manager - E-Commerce who will be responsible for leading and growing the US ecommerce business, owning full P&L performance and driving revenue, profitability, and customer experience. This role focuses on trading performance, site optimisation, and conversion improvement, using data and insights to inform decisions. You’ll oversee the end-to-end digital journey, ensuring a seamless customer experience across site, content, pricing, and fulfilment. Working cross-functionally with brand, marketing, merchandising, creative, and tech teams, you’ll deliver commercial trading plans, campaigns, and site improvements while ensuring operational efficiency and compliance. You’ll also identify new growth opportunities in the US market and use competitor insights to drive strategy and expansion.
Key Responsibilities
- Have a strong understanding of trading performance such as traffic behaviour and conversion triggers and feed this into the key directional and trade meetings.
- Take full ownership of every line in the P&L and monitor and manage the budget, track KPIs, and ensure profitability.
- Identify new business opportunities within the US region, including potential partnerships and expansion strategies.
- Analyse website performance through web analytical tools, communicating and using these for decision making and planning.
- Work closely with the brand team to ensure campaigns are appropriate, on brand for each state, enhancing the overall position of the brand.
- Work with the marketing team to develop the trading and content calendar, ensuring all promotional activities and launches are strategically planned and accounted for.
- Work closely with creative director & graphics on a weekly basis to manage all homepage banners, content, ecommerce and campaign assets.
- Oversee all product descriptions ensuring descriptions are optimised for SEO and in the brands tone of voice and images are accurately uploaded and published online in a timely manner.
- Optimising bottom line by working with Ops around couriers, warehouse and building efficiencies.
- Ensure all ops comply with relevant laws and regulations, including data protection and consumer rights.
- Making recommendations for change and feeding this back to other managers, Head of Department and Directors as appropriate.
- Work with the Merch team to ensure pricing is accurate and competitive, including stock file in the region.
- Ensure a seamless and user-friendly shopping experience, optimising the site’s layout, navigation, and checkout process, identifying and resolving any pain points or friction points in the user journey.
- Work closely with tech teams to identify opportunities to optimise the full customer journey and PLP and PDP whilst trying to streamline processes through new systems.
- Collaborate with web development teams and agencies to optimise the site experience for both customers and the growth of the business.
- Carrying out full site audits, ensuring all current stock is displayed online correctly.
- Build and maintain strong relationships with internal teams and external partners (e.g., payment gateways, logistics providers).
- Produce regular competitor analysis reports across retail stores and online to understand the market thoroughly.
What's on offer?
- Bi-Annual Dress Allowance
- 25 days of annual leave (plus bank holidays)
- Extra day off for your birthday
- Flexible working hours around core hours of 10-4
- Early Finish Fridays
- Cycle to work scheme
- 40% staff discount across Club L and Lavish Alice products
England, United Kingdom of Great Britain and Northern Ireland
US General Manager - E-commerce in Stretford employer: FashionUnited Group
At Club L London, we pride ourselves on being a forward-thinking employer that champions creativity and innovation in the fashion retail space. Our vibrant work culture fosters collaboration across teams, offering employees ample opportunities for professional growth and development. With benefits like a bi-annual dress allowance, flexible working hours, and a generous staff discount, we ensure our team feels valued and inspired to thrive in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land US General Manager - E-commerce in Stretford
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like FashionUnited Group are looking for when hiring for a US General Manager - E-commerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to FashionUnited Group for the US General Manager - E-commerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at FashionUnited Group as a US General Manager - E-commerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out FashionUnited Group’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a US General Manager - E-commerce.
We think you need these skills to ace US General Manager - E-commerce in Stretford
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at FashionUnited Group, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with FashionUnited Group's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at FashionUnited Group. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at FashionUnited Group
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that FashionUnited Group uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at FashionUnited Group. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
