Social Media Specialist - Sweaty Betty - 12M FTC

We burst onto the scene as the OGs of female‑first activewear back in 1998. Since then we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better, using responsibly sourced materials, launching our first‑ever FemTech collection, and supporting girls from all backgrounds to get into sport through the Sweaty Betty Foundation.

Our Values

• WE REALLY CARE
• FIRST, BEST, BRAVEST
• OUR STRENGTH IS IN EACH OTHER
• STAND UP, SPEAK UP, SHOUT OUT

This is an exciting opportunity to join us as a Social Media Specialist as we continue our mission to empower women through fitness and beyond.

Expectations

• Act as a guardian for the brand, supporting community engagement across our digital platforms.
• Manage the day‑to‑day execution of our social channels and store ambassadors.
• Support the Global Brand Manager to drive mid‑funnel storytelling in our core markets (UK, IRE, US, and ROW).
• Spend one day a week in the field nurturing relationships and identifying opportunities.

The role you’d play

• Be a guardian for the brand, ensuring all campaigns represent our brand mission and values.
• Plan, execute and measure the success of social and community‑led brand campaigns.
• Support the Brand Manager in coordinating channels and teams to deliver key brand campaigns, launches, and content plans.
• Manage critical paths from concept to delivery in line with direction from the Brand Manager.
• Be active within the fitness community, always on the look‑out for ways to connect Sweaty Betty digitally and physically with the sisterhood.
• Create a network with store ambassadors, meeting regularly in person, capturing content and building relationships.
• Work alongside the Sweaty Betty Foundation to align on messaging on relevant social channels.
• Manage social calendars, schedule and write captions, proactively respond to consumer moments.
• Be the day‑to‑day contact for store ambassadors, briefing and working with them to produce best‑in‑class content.
• Be culturally aware, creating social‑led content proactively.
• Work collectively with other brand experts across the team, supporting ad‑hoc projects.
• Collaborate with other channels to deliver best‑in‑class Social & Digital initiatives that increase brand awareness and impact.
• Schedule and upload posts across all platforms.
• Drive innovation by exploring new features of existing platforms and expanding to new platforms.
• Ensure all social output is on brand and complies with tone, voice and brand guidelines.
• Create best‑practice guidelines for brand team, influencers, store managers and contributors.
• Support brand events execution, managing POS, food & beverage, content, talent requirements in line with the Brand team.

About you

• Proven experience in executing full‑funnel, 360 marketing campaigns in a lifestyle or related industry.
• Ability to drive brand awareness and consumer engagement across social channels.
• Experience managing a global social account desired.
• Expertise in understanding consumer behaviour, category dynamics, and cultural landscapes to create compelling, relevant brand stories.
• Finger on the pulse of the social landscape.
• Finger on the pulse of the activewear market and community, knowing who’s culturally relevant and whom we should partner with next.
• Excellent collaboration skills to work effectively with internal teams and external partners, supporting cross‑functional projects.
• Can‑do attitude, happy to roll sleeves up and get stuck in.
• Strong ability to analyze performance metrics to optimize marketing efforts and achieve results.
• Experience building communities both online and in person.
• Experience in events.

Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make lasting changes. We care about our people, our community and world. We stand up for what we believe in, give our people a platform, and actively listen and learn from what they have to say. We focus on learning, development and progression across the business. We are committed to equal employment opportunities, ensuring we consider all applicants and work to make our job advertising more inclusive. Our DEI mission is to embed diversity, equity and inclusion at the heart of our business, creating a culture of belonging that empowers everyone to be their authentic self, celebrating different perspectives and continuously learning and challenging ourselves and partners. We are committed to working across our business and with our DEI committee & collectives to be champions, allies and inclusive.

Location: England, United Kingdom of Great Britain and Northern Ireland