At a Glance
- Tasks: Lead and create engaging social media strategies for a trendy fashion brand.
- Company: Join Club L London, a forward-thinking online fashion retailer.
- Benefits: Enjoy a dress allowance, flexible hours, and 40% staff discount.
- Other info: Work in a dynamic environment with opportunities for creativity and professional growth.
- Why this job: Shape the future of fashion on social media and connect with a global community.
- Qualifications: Experience in managing social media for premium brands and a passion for fashion.
The predicted salary is between 29700 - 36300 £ per year.
Club L London is the next-generation online fashion retailer for the forward-thinking woman.
Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and designs of unrivalled quality that flatter all figures.
From prom to occasion, maternity, bridal, and beyond, we deliver an elevated shopping experience that connects our global community of trend-setting consumers, influencers, and content creators with fresh collections dropping weekly.
The Role
We're looking for a strategic and creative Social Media Manager to lead Club L London's global social media presence across all key platforms.
Reporting into our Senior Brand Manager, this role can be based out of our Manchester, UK HQ or Dubai HQ.
You'll shape and deliver a stand out social strategy that builds brand awareness, drives engagement and supports commercial growth.
Leading the Social Media team, you'll oversee the planning and execution of premium content, working closely with Creative, Brand, Marketing, Events and E-commerce to bring integrated campaigns to life.
This is an exciting opportunity for a commercially minded social leader with a passion for fashion, culture and creating standout content that keeps Club L at the forefront of the industry.
Key Responsibilities
- Develop and lead Club L London's global social media strategy across Instagram, Tik Tok, Facebook, You Tube and Pinterest.
- Plan and execute social-first content strategies aligned with campaigns, events and key trading moments.
- Own the social content calendar, ensuring consistent, premium brand-aligned storytelling across all channels.
- Collaborate with Creative, Marketing, Events, & Brand teams to ensure integrated marketing campaigns.
- Lead, mentor and develop the Social Media team, providing clear direction, feedback and support to drive high performance, creativity and professional growth.
- Monitor channel performance, analyse insights and optimise content strategies to drive engagement and growth.
- Stay ahead of emerging trends, platform updates and cultural moments to keep Club L at the forefront of social.
About You
- Proven experience managing social media for a premium fashion, beauty or lifestyle brand.
- A strong understanding of Instagram, Tik Tok, Facebook, You Tube and Pinterest.
- Highly strategic, with the ability to translate brand objectives into engaging social campaigns.
- Excellent creative judgement with a strong eye for premium visual content.
- Commercially minded, with experience using performance data to inform creative decisions.
- Passionate about fashion, culture and emerging social trends.
- Exceptional organisation and project management skills.
- Confident working cross-functionally and managing multiple stakeholders.
- Experience planning and directing content for international shoots and brand events.
- Experience using social management and reporting platforms such as Agorapulse, Dash Hudson or similar.
- Knowledge of influencer marketing, UGC and creator partnerships.
- Experience briefing photographers, videographers and content creators.
- Confidence presenting insights, strategies and performance updates to senior stakeholders.
What's on offer?
- Bi-Annual Dress Allowance
- 25 days of annual leave (plus bank holidays)
- Extra day off for your birthday
- Flexible working hours around core hours of 10-4
- Early Finish Fridays
- Cycle to work scheme
- 40% staff discount across Club L and Lavish Alice products
- England, United Kingdom of Great Britain and Northern Ireland
- #J-18808-Ljbffr
Social Media Manager employer: FashionUnited Group
At Club L London, we pride ourselves on being a forward-thinking employer that champions creativity and innovation in the fashion industry. Our Manchester HQ offers a vibrant work culture where collaboration thrives, and employees are encouraged to grow through mentorship and professional development opportunities. With benefits like a bi-annual dress allowance, flexible working hours, and a generous staff discount, we ensure our team feels valued and inspired to lead in the world of social media.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FashionUnited Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FashionUnited Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FashionUnited Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FashionUnited Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FashionUnited Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FashionUnited Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about FashionUnited Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FashionUnited Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FashionUnited Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FashionUnited Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
