At a Glance
- Tasks: Drive organic traffic and revenue through innovative SEO strategies across search engines and AI platforms.
- Company: Join a forward-thinking company at the forefront of SEO and AI innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and experimentation.
- Why this job: Be a key player in shaping the future of search and AI-driven discovery.
- Qualifications: Experience in SEO and a passion for emerging technologies and trends.
The predicted salary is between 55000 - 65000 £ per year.
This role goes beyond conventional SEO, with responsibility for growing organic traffic, revenue and brand visibility across search engines, AI-powered experiences, and generative discovery platforms. You will shape and execute strategies spanning technical SEO, content optimisation, digital PR, Generative Engine Optimisation (GEO), and AI innovation, ensuring our brands are discoverable wherever customers search, browse and ask to deliver measurable commercial impact.
What you will do
- Grow organic traffic, revenue and share of search in line with forecasts and commercial objectives.
- Lead SEO and organic discovery strategy across traditional search, AI-powered search experiences and emerging LLM ecosystems.
- Develop and execute on-site, off-site and Generative Engine Optimisation (GEO) strategies to improve visibility in search engines, AI overviews, conversational search and LLM-driven recommendations.
- Identify opportunities to increase brand and product visibility across evolving discovery surfaces including organic search, AI assistants and shopping ecosystems.
- Own category, sub-category and campaign optimisation in line with seasonality, trade priorities and customer demand trends.
- Conduct competitor analysis, keyword gap analysis, search intent research and emerging trend discovery to inform strategy.
- Develop scalable content strategies including editorial, evergreen, FAQ, expert-led and LLM-friendly content formats designed for both rankings and AI citation.
- Lead PR and content teams on authority-building and digital PR campaigns to strengthen off-site signals, backlinks and brand mentions.
- Drive experimentation in AI and automation, using new tools and technologies to improve efficiency, scale content opportunities and surface insights.
- Monitor, analyse and improve technical SEO performance through regular audits of crawl health, Core Web Vitals, structured data, indexing, internal linking, site architecture, XML sitemaps and robots directives, ensuring best practice across all sites.
- Work closely with development and product teams to prioritise technical opportunities and resolve issues.
- Own reporting across organic performance, AI visibility opportunities, experimentation results and innovation roadmaps, sharing actionable insight with the wider business.
- Stay ahead of industry changes across search, AI, algorithms and emerging organic discovery trends.
What you will bring
- Proven experience in SEO, organic growth or search strategy (in-house or agency).
- Strong understanding of technical, content and off-site SEO best practice.
- Experience developing strategies that drive both traffic growth and commercial performance.
- Interest in emerging search behaviours, AI-powered discovery, LLM visibility and Generative Engine Optimisation (GEO).
- Experience using AI and automation tools to scale analysis, content or innovation initiatives.
- Strong analytical mindset with confidence interpreting performance data and translating insight into action.
- Confident reporting on KPIs including traffic, rankings, revenue, share of search and broader visibility metrics.
- Advanced experience with tools such as Google Search Console, GA4, Screaming Frog, SEMrush and similar platforms.
- Experience with structured data and schema optimisation.
- Strong copywriting and content strategy skills.
- Experience working on eCommerce websites.
- Excellent stakeholder management and cross-functional collaboration skills.
- Highly organised, proactive and commercially minded.
- Experience with AI search monitoring, entity optimisation or digital PR strategies desirable.
SEO GEO Manager employer: FashionUnited Group
As an SEO GEO Manager at our innovative company, you will thrive in a dynamic work culture that champions creativity and collaboration. We offer competitive benefits, including professional development opportunities and a commitment to employee growth, ensuring you stay ahead in the rapidly evolving digital landscape. Located in a vibrant area, our workplace fosters a spirit of innovation, making it an excellent employer for those seeking meaningful and rewarding careers in SEO and AI-driven strategies.
StudySmarter Expert Advice🤫
We think this is how you could land SEO GEO Manager
✨Tip Number 1
Network like a pro! Reach out to people in the SEO and digital marketing space. Attend industry events, webinars, or even local meetups. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This could be a blog, a website, or even a social media campaign. It’s a great way to demonstrate what you can do beyond your CV.
✨Tip Number 3
Don’t just apply – engage! When you find a role that excites you, reach out to the hiring manager or team members on LinkedIn. Ask insightful questions about the company’s SEO strategies. It shows initiative and can set you apart from other candidates.
✨Tip Number 4
Keep learning and adapting! The SEO landscape is always changing, especially with AI and new technologies. Stay updated with the latest trends and tools, and don’t hesitate to mention any new skills or certifications in your conversations.
We think you need these skills to ace SEO GEO Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO GEO Manager role. Highlight your experience with organic growth, technical SEO, and any AI-powered strategies you've implemented. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how you can contribute to our goals at StudySmarter. Be sure to mention any relevant projects or achievements that showcase your expertise.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your analytical mindset. Share examples of how you've used data to drive decisions in past roles, especially in relation to traffic growth and performance metrics.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at FashionUnited Group
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge, especially around technical SEO and content optimisation. Be ready to discuss specific strategies you've implemented in the past that have driven organic traffic and revenue.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your SEO strategies. Bring examples of how you've interpreted performance metrics and turned insights into actionable plans, especially in relation to AI-powered search and emerging trends.
✨Demonstrate Your Creativity with Content
Think about innovative content strategies you've developed, particularly those that align with Generative Engine Optimisation (GEO). Be ready to share examples of how you've created engaging content that resonates with both users and search engines.
✨Be Ready for Technical Questions
Expect questions about technical SEO practices, such as crawl health and structured data. Brush up on tools like Google Search Console and SEMrush, and be prepared to discuss how you've used them to improve site performance.
