At a Glance
- Tasks: Drive customer insights to influence key business decisions and enhance client experiences.
- Company: Join Burberry, a luxury brand that values creativity and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven decision-making.
- Why this job: Shape the future of customer experience in a globally recognised luxury brand.
- Qualifications: Experience in customer analytics, strong analytical skills, and team leadership.
The predicted salary is between 60000 - 80000 € per year.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, customers and communities. This core belief, guiding Burberry since its founding in 1856, is central to how we operate today.
Job Purpose
As Senior Manager, you will drive a holistic, insight‑led view of the customer, influencing key decisions across product, merchandising, marketing, and retail. Acting as a strategic partner to senior stakeholders, you’ll embed a customer‑centric mindset and ensure data drives decision‑making across the business. You’ll lead the creation of a single source of truth for customer performance, owning global KPI frameworks and delivering insights that unlock growth, retention, and exceptional client experiences.
Responsibilities
- Build a comprehensive global view of customers using transactional and Voice of Customer data (NPS, Mystery Shopping, etc.)
- Analyse behaviour, segmentation, and lifetime value to identify growth opportunities
- Deliver insight‑driven recommendations that influence senior leadership decisions
- Lead executive‑level reporting on customer metrics for the CEO and Executive Committee
- Develop real‑time dashboards and reporting frameworks for cross‑functional teams
- Conduct deep‑dive analyses into high‑value and high‑potential customer segments
- Champion data literacy across global and regional teams
- Own and evolve Tableau‑based reporting for retail and leadership teams
- Partner with Tech and Data teams to ensure data quality, governance, and compliance
- Drive the evolution of CRM and MarTech capabilities
- Oversee CRM roadmap delivery and future analytics capabilities
- Ensure full compliance with GDPR and global privacy standards
- Act as a trusted advisor to senior stakeholders across Retail, Digital, and Marketing
- Partner with regional teams to embed insights into local decisions and strategies
- Mentor and develop team members while shaping the future of the insights function
- Collaborate globally to ensure consistent measurement and reporting standards
Personal Profile
- Strong experience in customer insights/analytics within retail or luxury environments
- Advanced analytical capability, including segmentation, modelling, and large dataset analysis
- Experience with CRM platforms (Salesforce, Adobe, Oracle) and BI tools (Tableau, Power BI, Looker)
- Strong understanding of omnichannel measurement and attribution
- Proven ability to translate complex data into clear, compelling business narratives
- Experience leading teams and influencing senior stakeholders
- A customer‑obsessed mindset with deep appreciation for luxury client expectations
- Excellent communication and presentation skills
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Senior Manager, Customer Insights & Analytics employer: FashionUnited Group
At Burberry, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. As a Senior Manager in Customer Insights & Analytics, you will not only have the opportunity to influence key business decisions but also benefit from extensive professional development and mentorship programmes. Located in the heart of England, our commitment to employee growth, coupled with a focus on data-driven decision-making, makes Burberry an exceptional employer for those seeking a meaningful and rewarding career in the luxury retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Customer Insights & Analytics
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the role. Keep it concise but impactful—think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the position. Plus, it’s a great way to reiterate your fit for the role.
We think you need these skills to ace Senior Manager, Customer Insights & Analytics
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand Burberry's brand and values. Tailor your application to reflect how your experience aligns with their creative and customer-centric approach. Show us that you get what they’re all about!
Be Data-Driven:Since the role is all about insights and analytics, make sure to highlight your analytical skills and experiences. Use specific examples of how you've used data to drive decisions in previous roles. We want to see your numbers speak for themselves!
Craft a Compelling Narrative:Your application should tell a story. Connect your past experiences to the responsibilities of the Senior Manager role. Make it clear how your journey has prepared you to influence key decisions at Burberry. We love a good story!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining the team!
How to prepare for a job interview at FashionUnited Group
✨Know Your Data Inside Out
As a Senior Manager in Customer Insights & Analytics, you'll need to demonstrate your analytical prowess. Familiarise yourself with key metrics and data sources relevant to Burberry, such as NPS and customer segmentation. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Strategic Thinking
Prepare examples of how you've influenced senior leadership decisions through insights. Think about specific instances where your recommendations led to growth or improved customer experiences. This will show that you can think strategically and act as a trusted advisor.
✨Master the Art of Storytelling
You’ll need to translate complex data into compelling narratives. Practice presenting your insights in a way that’s engaging and easy to understand. Use visuals if possible, as this aligns with the use of tools like Tableau and will help convey your points effectively.
✨Emphasise Collaboration Skills
Burberry values teamwork across various functions. Be prepared to discuss how you've partnered with tech, marketing, or retail teams in the past. Highlight your experience in mentoring others and fostering a customer-centric mindset within your team.
