At a Glance
- Tasks: Lead paid social media campaigns and drive brand growth through innovative strategies.
- Company: Join Burberry, a global luxury brand known for its creativity and excellence.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Collaborative environment with a focus on mentorship and career advancement.
- Why this job: Make an impact in the luxury retail space while working with cutting-edge social media trends.
- Qualifications: 4 years of social media experience and strong knowledge of digital media.
The predicted salary is between 50000 - 60000 £ per year.
Lead the end-to-end management of paid social media activation, ensuring that paid social investment effectively drives both long-term brand equity and short-term omnichannel revenue. As a specialist lead, you will bridge the gap between high-level social planning and granular campaign execution. You will oversee the integration of paid social with the wider media mix, while driving innovation and emerging social trends to maintain a competitive edge in the global luxury retail landscape.
RESPONSIBILITIES
- Paid Social Operations
- Full-Funnel Social Strategy: Direct the activation strategy across all always-on and seasonal strategies (e.g., Meta, TikTok, Pinterest & Reddit), ensuring a seamless customer journey from brand awareness to conversion.
- Leadership: Lead, mentor, and develop a Paid Social Media Specialist, fostering a high-performing culture and ensuring operational excellence in daily execution.
- Regional Collaboration: Work closely with regional teams to execute nuanced social media strategies, particularly for APAC markets.
- Platform Specialisation: Manage campaigns across localised platforms, such as Red in China, LINE in Japan, and Kakao in South Korea.
- New Customer Acquisition: Support the global business strategy by tailoring paid social activations for Upper, Middle, and Lower funnel audience segments to ensure a balanced pipeline of brand discovery and high-intent conversion.
- Automation & Efficiency: Drive operational efficiencies within the social channel by embedding automation and AI-driven practices into campaign workflows.
- Taxonomy & Data Integrity: Implement and enforce global taxonomy governance for all social campaigns to ensure data consistency and unified reporting for MMM.
- Media, Agency & Platform Management
- Agency Oversight: Day-to-day management of external agency partners, ensuring they deliver against KPIs, adhere to brand guidelines and maintain high standards of execution.
- Platform Relationships: Cultivate and maintain direct relationships with major social platforms (Meta, TikTok, Pinterest, etc.) to ensure the brand is at the forefront of alpha/beta testing and product roadmaps.
- Partner Relations: Collaborate with the Senior Media Operations Manager, Omnichannel Planning and Partnerships team, as well as regional teams to build strategic media deals with key social platforms, securing exclusive placements and first-to-market alpha/beta opportunities.
- Creative Asset Optimisation: Lead the social asset management lifecycle, working with Media Planning and Creative teams to ensure content is technically optimised for platform-specific requirements.
- Ecosystem Amplification: Identify opportunities across PR and Organic Social to ensure paid spend amplifies the wider brand ecosystem and drives both digital traffic and physical store footfall.
PERSONAL PROFILE KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED
- 4 years social media experience at brand or media agency (or equivalent).
- Strong knowledge of paid social and digital media landscape.
- Experience working in the luxury category preferred.
- Experience planning across multiple markets (EMEA, US, APAC) preferred.
- Strong understanding of digital measurement, attribution and analytics.
- Experience managing large scale budgets.
- Excellent stakeholder management and communication skills.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Paid Social Media Manager employer: FashionUnited Group
Burberry is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Paid Social Media Manager role. With a strong emphasis on employee growth and development, you will have the opportunity to lead innovative campaigns in the luxury retail sector while collaborating with regional teams across APAC markets. The company offers competitive benefits and a commitment to operational excellence, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FashionUnited Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FashionUnited Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FashionUnited Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FashionUnited Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FashionUnited Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FashionUnited Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about FashionUnited Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FashionUnited Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FashionUnited Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FashionUnited Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
