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- Tasks: Lead influencer gifting, manage UGC content, and support brand collaborations.
- Company: Oh Polly, a fast-growing fashion brand with a social-first approach.
- Benefits: Competitive salary, 50% product discount, extra birthday leave, and gym membership.
- Other info: Exciting opportunities for growth in a vibrant, trend-driven environment.
- Why this job: Join a dynamic team and shape the future of creator-led fashion marketing.
- Qualifications: 2-3+ years in influencer marketing or digital marketing within fashion.
The predicted salary is between 30000 - 40000 £ per year.
Founded in 2015, Oh Polly is a fast-growing, social first fashion brand that creates trend driven, high quality premium products. With a focus on innovation, global responsibility, and ethics, we’ve built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.
At Bo+Tee we are looking for a highly organised and trend-aware UGC & Collaborations Specialist to support the growth of our creator and influencer strategy within the fashion and activewear space. This role will lead influencer gifting and seeding activity, manage high-performing creator and UGC content, and support influencer campaigns, celebrity outreach, and brand collaborations. You will play a key role in driving brand awareness, building creator relationships, and ensuring Bo+Tee remains at the forefront of creator-led fashion marketing.
Key Responsibilities- Influencer Gifting & Seeding
- Own end-to-end influencer gifting activity from creator identification through to execution and follow-up.
- Build and maintain strong relationships with UK and international fashion, fitness, and lifestyle creators.
- Coordinate product selection in line with launches, campaigns, and seasonal moments.
- Manage gifting logistics including deliveries, inventory, budgets, and creator communications.
- Monitor performance of seeding activity and optimise strategy based on insights and results.
- Creator Content & Paid Media
- Source, curate, and manage high-performing UGC and creator-led paid marketing content.
- Secure usage rights and approvals for both organic and paid media channels.
- Work closely with Paid Media teams to identify, test, and scale top-performing creator assets.
- Brief creators with a performance-led approach, ensuring content is optimised for TikTok, Instagram, and Meta platforms.
- Organise and maintain a structured creator content library for cross-functional team use.
- Stay ahead of emerging trends in content formats, hooks, and storytelling across fashion, fitness, and social media.
- Influencer Campaigns & Brand Collaborations
- Support the execution of influencer campaigns, launches, and key brand moments.
- Assist with creator briefs, contracts, timelines, and deliverables tracking.
- Identify and support new collaboration opportunities aligned with brand positioning and cultural relevance.
- Ensure all creator partnerships are delivered on time and to a high standard.
- Celebrity & Stylist Outreach
- Build and maintain relationships with celebrity stylists, talent contacts, and fashion industry networks.
- Manage VIP and celebrity gifting outreach to secure high-impact brand placements.
- Identify key cultural moments, events, and opportunities for celebrity dressing.
- Coordinate product pulls, approvals, and delivery logistics for VIP placements.
- Track celebrity and stylist placements, coverage, and social amplification opportunities.
- Support the Senior Manager with high-profile collaboration and brand visibility opportunities.
- Reporting & Insights
- Own weekly and monthly reporting across gifting, creator content, paid performance, and influencer campaigns.
- Analyse organic and paid creator content performance to inform future strategy and campaign briefs.
- Present findings, insights, and recommendations clearly to the Senior Manager and wider team.
- Trend & Market Awareness
- Stay connected to UK and global fashion, fitness, and influencer trends.
- Monitor competitor activity and identify opportunities for Bo+Tee to stand out within the creator space.
- Continuously research emerging creators across TikTok and Instagram.
- Must have 2-3+ years’ experience in influencer marketing, creator partnerships, paid social, or digital marketing within a fashion or lifestyle brand.
- Strong understanding of creator-led paid social content and performance marketing across TikTok and Meta.
- Knowledge of the UK influencer and creator landscape, particularly within fashion, fitness, and lifestyle.
- Excellent organisational and project management skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Strong communication and relationship-building skills.
- Analytical mindset with experience in reporting and performance tracking.
- Passion for fashion, activewear, social media, and digital culture.
- Salary, dependant on experience
- 50% discount on all Oh Polly and Bo+Tee products
- An extra day off for your birthday
- Corporate gym membership (subject to tax)
- Cycle to work scheme
- Learning and development opportunities
- Company pension
- Company social event
This Company is an equal opportunities employer. Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
UGC & Collaborations Specialist in Manchester employer: FashionUnited Group
Contact Detail:
FashionUnited Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UGC & Collaborations Specialist in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion and influencer space. Attend events, join online communities, and don’t be shy about reaching out to creators and brands on social media. Building relationships can open doors you didn’t even know existed!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in influencer marketing and UGC. Use platforms like Instagram or TikTok to demonstrate your understanding of trends and content creation. This will help you stand out when applying for roles like the UGC & Collaborations Specialist.
✨Tip Number 3
Stay ahead of the game! Keep an eye on emerging trends in fashion and social media. Follow industry leaders and influencers to see what’s hot. This knowledge will not only impress potential employers but also help you tailor your approach to fit their needs.
✨Tip Number 4
Apply through our website! We love seeing passionate candidates who are eager to join our team. Make sure to highlight your relevant experience and how you can contribute to our creator and influencer strategy. Let’s make magic happen together!
We think you need these skills to ace UGC & Collaborations Specialist in Manchester
Some tips for your application 🫡
Show Your Passion: When writing your application, let your love for fashion and social media shine through! We want to see how your interests align with our brand values and the role itself.
Tailor Your Experience: Make sure to highlight your relevant experience in influencer marketing and creator partnerships. We’re looking for specific examples that showcase your skills and achievements in this area.
Be Organised: Since this role requires excellent organisational skills, structure your application clearly. Use bullet points or headings to make it easy for us to read and find the key information.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role.
How to prepare for a job interview at FashionUnited Group
✨Know Your Creators
Before the interview, dive deep into the world of influencers and creators relevant to Bo+Tee. Familiarise yourself with their content styles, engagement rates, and how they align with the brand's ethos. This will show your passion for the role and your understanding of the creator landscape.
✨Showcase Your Organisational Skills
Prepare examples that highlight your project management abilities. Discuss how you've successfully coordinated influencer campaigns or managed multiple gifting logistics in the past. Being able to demonstrate your organisational prowess will be key in this role.
✨Stay Trend-Savvy
Keep up with the latest trends in fashion, fitness, and social media. Be ready to discuss emerging creators and innovative content formats during your interview. Showing that you’re ahead of the curve will impress the interviewers and prove you’re a great fit for the team.
✨Prepare Insightful Questions
Think of thoughtful questions to ask about Bo+Tee’s current influencer strategies and future plans. This not only shows your interest in the role but also your proactive approach to contributing to the brand's growth. It’s a great way to engage with the interviewers and leave a lasting impression.