UX Researcher in London

Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.

This role sits within the global customer product capability and supports the business ambition to engage more consumers, increase conversion, and build long‑term customer value. Through close collaboration with Senior UX / UI Designer, CX/CRO roles, Product Owners, Experience teams, Technology, and Commercial partners, the UX Researcher ensures customer evidence is embedded into discovery, prioritisation, ideation, and optimisation across markets, while allowing for local nuance where required.

The UX Researcher plays a critical role in shaping how customers experience Dr. Martens across digital touchpoints by uncovering needs, behaviours, motivations, and barriers that inform better product and experience decisions. The role contributes to a more unified, evidence‑led, and customer‑centred experience by translating qualitative and quantitative insight into clear opportunities, recommendations, and priorities.

Core Accountabilities

• Research Strategy & Execution: Define and deliver research plans aligned to product and customer journeys, using a mix of qualitative and quantitative methods to identify needs and friction.
• Insight Generation & Impact: Synthesize findings into clear, actionable insights that inform product decisions, design improvements, and roadmap priorities.
• Operational Excellence: Manage research operations, tools, and knowledge repositories to ensure insights are scalable, accessible, and efficiently produced.
• Compliance & Best Practice: Uphold GDPR, ethical standards, and inclusive research practices while safeguarding participant data and ensuring informed consent.
• Collaboration & Innovation: Work cross‑functionally with product and design teams, leveraging AI and workshops to translate insights into tangible outcomes and drive continuous improvement.

Key Skills & Capabilities

• Mixed-Methods & Methodology Expertise: Strong capability across qualitative and quantitative research, with sound judgement on selecting the right approach.
• Insight Generation & Communication: Ability to synthesise complex data into clear narratives, frameworks, and actionable, evidence‑led recommendations.
• Customer & Data-Driven Mindset: Focus on customer needs and behaviours, combining qualitative insights with analytics, experimentation, and NPS data to inform decisions.
• Collaboration & Agile Delivery: Skilled at facilitating cross‑functional workshops and working within agile teams to translate research into prioritised actions.
• Operational Excellence & Innovation: Proficient with research tools and repositories, while leveraging automation and AI to drive efficiency, consistency, and scalability.

What’s In It For You

• Hybrid working
• Welcome free pair of Docs
• ‘Buy as you Earn’ Share scheme
• 65% off all Docs
• 50% off Accessories
• Pension Scheme through Aviva
• 25 Days Annual Leave + Bank Holidays
• Private healthcare
• 2 paid volunteer days per year

If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.

Equal Opportunity

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.