Senior Manager, Media Strategy in London

Dr. Martens is more than a brand - it's a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.

As our Senior Manager, Media Strategy, you’ll be part of the Global Integrated Consumer and Channel Marketing team working closely with brilliant people across the business and reporting into the Head of Integrated Consumer and Channel Marketing. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.

The Sr. Manager, Media Strategy is responsible for defining and leading Dr. Martens’ global media strategy to drive brand growth, consumer acquisition and engagement across priority markets. This role ensures media investment is strategically aligned to brand objectives, seasonal priorities and commercial goals.

Operating across paid, owned and earned media channels, the role translates brand and campaign strategy into effective media frameworks that maximise reach, relevance and return on investment. It plays a critical role in connecting brand storytelling with performance outcomes through a balanced, insight led media approach.

CORE ACCOUNTABILITIES

• Global Media Strategy & Planning: Define and lead the global media strategy, developing integrated channel plans across digital, social, search and offline media to support brand growth, consumer engagement and commercial objectives.
• Campaign Delivery & Market Enablement: Partner with Campaign, Commercial and regional teams to align media plans with key launches and trading moments, while providing clear frameworks and guidance to enable effective local market activation.
• Agency, Budget & Performance Management: Lead media agency relationships, oversee media investment and budget allocation, establish governance processes, and continuously optimise performance through data, insights and ROI measurement.
• Cross-Functional Leadership & Innovation: Collaborate closely with Brand, Digital, E-commerce, CRM and Commercial teams to deliver integrated marketing outcomes, champion audience-led planning, and drive innovation, testing and continuous improvement across media strategies.

KEY SKILLS & CAPABILITIES

• Media Strategy Leadership: Extensive experience developing and leading global or multi‑market media strategies, with a deep understanding of paid media channels, planning approaches and audience‑led marketing.
• Commercial & Analytical Expertise: Strong ability to balance long‑term brand building with short‑term performance objectives, using data, insights and media effectiveness metrics to optimise ROI and investment decisions.
• Agency & Stakeholder Management: Proven track record of managing agency partnerships and influencing senior stakeholders, with excellent communication skills and the ability to build alignment across complex organisations.
• Global Leadership & Delivery: Experience creating global frameworks that enable effective local execution, alongside strong project management capabilities and a history of leading and developing high‑performing teams.

WHAT’S IN IT FOR YOU?

• Welcome free pair of Docs
• ‘Buy as you Earn’ Share scheme
• 65% off all Docs
• 50% off Accessories
• Pension Scheme through Aviva
• Life Assurance
• 25 Days Annual Leave