At a Glance
- Tasks: Drive customer insights to influence key business decisions and enhance client experiences.
- Company: Join Burberry, a luxury brand that values creativity and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Mentorship opportunities and a dynamic work environment await you.
- Why this job: Shape the future of customer experience in a globally recognised luxury brand.
- Qualifications: Experience in customer insights, analytics, and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, customers and communities. This core belief, guiding Burberry since its founding in 1856, is central to how we operate today.
Job Purpose
As Senior Manager, you will drive a holistic, insight‑led view of the customer, influencing key decisions across product, merchandising, marketing, and retail. Acting as a strategic partner to senior stakeholders, you’ll embed a customer‑centric mindset and ensure data drives decision‑making across the business. You’ll lead the creation of a single source of truth for customer performance, owning global KPI frameworks and delivering insights that unlock growth, retention, and exceptional client experiences.
Responsibilities
- Build a comprehensive global view of customers using transactional and Voice of Customer data (NPS, Mystery Shopping, etc.)
- Analyse behaviour, segmentation, and lifetime value to identify growth opportunities
- Deliver insight‑driven recommendations that influence senior leadership decisions
- Lead executive‑level reporting on customer metrics for the CEO and Executive Committee
- Develop real‑time dashboards and reporting frameworks for cross‑functional teams
- Conduct deep‑dive analyses into high‑value and high‑potential customer segments
- Champion data literacy across global and regional teams
- Own and evolve Tableau‑based reporting for retail and leadership teams
- Partner with Tech and Data teams to ensure data quality, governance, and compliance
- Drive the evolution of CRM and MarTech capabilities
- Oversee CRM roadmap delivery and future analytics capabilities
- Ensure full compliance with GDPR and global privacy standards
- Act as a trusted advisor to senior stakeholders across Retail, Digital, and Marketing
- Partner with regional teams to embed insights into local decisions and strategies
- Mentor and develop team members while shaping the future of the insights function
- Collaborate globally to ensure consistent measurement and reporting standards
Personal Profile
- Strong experience in customer insights/analytics within retail or luxury environments
- Advanced analytical capability, including segmentation, modelling, and large dataset analysis
- Experience with CRM platforms (Salesforce, Adobe, Oracle) and BI tools (Tableau, Power BI, Looker)
- Strong understanding of omnichannel measurement and attribution
- Proven ability to translate complex data into clear, compelling business narratives
- Experience leading teams and influencing senior stakeholders
- A customer‑obsessed mindset with deep appreciation for luxury client expectations
- Excellent communication and presentation skills
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Location: England, United Kingdom of Great Britain and Northern Ireland
Senior Manager, Customer Insights & Analytics in London employer: FashionUnited Group
At Burberry, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. As a Senior Manager in Customer Insights & Analytics, you will benefit from unparalleled opportunities for professional growth while collaborating with passionate teams in the heart of England. Our commitment to employee development, coupled with a focus on data-driven decision-making, ensures that you will play a pivotal role in shaping exceptional client experiences within a globally recognised luxury brand.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Customer Insights & Analytics in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Burberry. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Burberry's values and recent projects. Show us you’re not just another candidate but someone who truly gets our brand and vision.
✨Tip Number 3
Practice your storytelling skills. We want to hear how your past experiences have shaped your insights and analytics approach. Make it relatable and engaging!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Manager, Customer Insights & Analytics in London
Some tips for your application 🫡
Show Your Passion for Customer Insights:When writing your application, let your enthusiasm for customer insights shine through. We want to see how your experience aligns with our mission to unlock creativity and drive customer-centric decisions.
Be Data-Driven:Make sure to highlight your analytical skills and experience with data. We love candidates who can turn complex datasets into actionable insights, so share specific examples of how you've done this in the past.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and personal profile outlined in the job description. This shows us you’re genuinely interested in the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and allows us to keep track of all applicants efficiently.
How to prepare for a job interview at FashionUnited Group
✨Know Your Data
Make sure you’re well-versed in the key metrics and data sources relevant to customer insights. Familiarise yourself with NPS, customer segmentation, and lifetime value analysis. Being able to discuss these concepts confidently will show that you understand the role's requirements.
✨Showcase Your Storytelling Skills
Prepare to translate complex data into compelling narratives. Think of examples where your insights led to significant business decisions. This will demonstrate your ability to influence senior stakeholders and highlight your customer-centric mindset.
✨Familiarise Yourself with Tools
Brush up on your knowledge of CRM platforms like Salesforce and BI tools such as Tableau. Be ready to discuss how you've used these tools in past roles to drive insights and decision-making. This will show that you can hit the ground running.
✨Engage with the Company Culture
Research Burberry’s values and recent initiatives. Be prepared to discuss how your personal values align with their mission of creativity and customer experience. This will help you connect on a deeper level during the interview.
