At a Glance
- Tasks: Lead PR and VIP strategies to elevate the Reiss brand across media and cultural moments.
- Company: Join a dynamic fashion brand committed to innovation and inclusivity.
- Benefits: Enjoy competitive salary, generous discounts, and wellness services.
- Other info: Diverse and inclusive workplace with opportunities for growth and development.
- Why this job: Shape brand narratives and connect with influencers in the fashion world.
- Qualifications: Experience in PR within fashion or luxury brands and strong media relationships.
The predicted salary is between 50000 - 65000 £ per year.
We’re looking for a PR & VIP Manager to shape and protect the Reiss brand image across press, VIP relations, and key cultural moments. You will lead seasonal PR and VIP strategy in partnership with the brand’s PR agency, driving impactful storytelling, organic brand visibility, and meaningful press opportunities across fashion, lifestyle, business, and digital media.
You’ll act as a key brand guardian, working closely with senior stakeholders, media, stylists, and cross‑functional teams to deliver impactful brand moments and ensure all external communications consistently reflect the Reiss aesthetic, positioning, values, and commercial objectives.
Who you are
- A highly connected PR professional with strong experience across fashion, luxury, lifestyle, or premium consumer brands, and a deep understanding of the media, VIP, and cultural landscape.
- Experienced in developing and delivering seasonal PR and VIP strategies that drive impactful brand storytelling, organic visibility, and meaningful editorial coverage.
- A confident communicator and relationship builder, with strong existing relationships across editors, stylists, agents, talent teams, influencers, and industry contacts.
- Commercially aware and culturally informed, with a strong understanding of current fashion, entertainment, social, and cultural trends and the ability to identify opportunities relevant to the Reiss customer.
- Highly organised and proactive, with the ability to manage multiple projects, campaigns, events, and stakeholder relationships simultaneously within a fast‑paced environment.
- Experienced in managing press launches, previews, events, and brand activations, ensuring exceptional execution and alignment with brand standards.
- Collaborative and influential, able to partner effectively with senior leadership and cross‑functional teams while confidently managing approvals, messaging, and stakeholder expectations.
- Analytical and results‑focused, comfortable monitoring PR performance, evaluating coverage and visibility, and using insights to optimise future activity and support commercial objectives.
What you’ll be doing
- Leading the development and execution of seasonal PR and VIP strategies aligned with wider brand and business objectives, ensuring consistent and impactful brand visibility.
- Working closely with the external PR agency to identify compelling brand stories, product narratives, and cultural opportunities that elevate the Reiss brand across key media channels.
- Driving proactive and reactive press activity to secure high‑quality editorial coverage across fashion, lifestyle, business, and digital media, while maintaining strong relationships with editors, stylists, agents, and industry contacts.
- Owning and managing the VIP dressing strategy across menswear and womenswear, securing organic dressing opportunities with celebrities, influencers, tastemakers, and cultural talent aligned with the Reiss brand.
- Building and nurturing relationships with stylists, agents, and talent teams while overseeing sample management and coordination for VIP fittings, appearances, and events.
- Staying highly informed on fashion, entertainment, social, and cultural trends to identify relevant moments, emerging conversations, and opportunities that enhance brand visibility and relevance.
- Leading PR execution for key seasonal moments including press previews, launches, campaigns, events, and brand activations, while supporting guest list management, media attendance, and VIP engagement strategies.
- Partnering closely with senior leadership, marketing, creative, social, and buying teams to ensure consistent brand messaging and alignment, while acting as a key brand guardian across all external communications, partnerships, and activations.
What we’ll do for you
- Competitive salary and company bonus.
- Up to 65% employee discount.
- Access to exclusive sample sales.
- Health and wellbeing services.
- Enhanced parental leave policies.
- Electric Vehicle scheme via Octopus Energy.
- Cycle to Work programme.
- Season ticket travel loan.
- Plus further workplace benefits.
We recognise the importance and power of diversity within our business, and we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates. It is our pledge that candidates will not be discriminated against on the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion, religious or similar belief. Every individual will be treated with respect.
We know that some people won’t apply for a role unless they feel they meet all of the requirements listed. We want you to know that finding people who will add to our inspirational culture and have a learning mindset is incredibly important to us. Even if you feel you don’t tick all the boxes, we’d still like to hear from you.
PR & VIP Manager in London employer: FashionUnited Group
Reiss is an exceptional employer that values creativity and collaboration, offering a dynamic work environment in the heart of England. With competitive salaries, generous employee discounts, and a commitment to diversity and inclusion, we empower our team members to thrive both personally and professionally. Join us to shape impactful brand narratives while enjoying unique benefits like exclusive sample sales and enhanced parental leave policies.
StudySmarter Expert Advice🤫
We think this is how you could land PR & VIP Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, on social media, or even through mutual contacts. Building relationships is key in PR, so don’t be shy about reaching out to editors, stylists, and influencers.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share your best PR success stories. Highlight how you’ve driven brand visibility and secured press coverage – it’s all about showcasing your impact!
✨Tip Number 3
Stay on top of trends! Make sure you’re clued up on the latest fashion, lifestyle, and cultural happenings. This knowledge will not only impress interviewers but also help you identify opportunities that align with the Reiss brand.
✨Tip Number 4
Apply through our website! We want to see your application, so make sure you submit it directly on our site. It shows you’re serious about joining the team and helps us keep track of your application easily.
We think you need these skills to ace PR & VIP Manager in London
Some tips for your application 🫡
Show Your Passion for PR:When writing your application, let your enthusiasm for PR and the Reiss brand shine through. Share specific examples of how you've shaped brand images in the past and why you're excited about this role.
Tailor Your Experience:Make sure to highlight your relevant experience in fashion, luxury, or lifestyle brands. Use keywords from the job description to demonstrate that you understand what we're looking for and how your background aligns with our needs.
Be a Storyteller:Since storytelling is key in PR, use your application to tell us about a successful campaign or project you've led. Focus on the impact it had and how it reflects your ability to drive brand visibility and engagement.
Keep It Professional Yet Personal:While we want to see your professional side, don't be afraid to inject a bit of your personality into your application. We’re looking for someone who can build relationships, so let us get to know the real you!
How to prepare for a job interview at FashionUnited Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Reiss's brand values, aesthetic, and recent campaigns. Familiarise yourself with their PR strategies and how they align with current fashion trends. This will help you demonstrate your understanding of the brand and how you can contribute to its image.
✨Showcase Your Connections
As a PR & VIP Manager, your network is crucial. Be ready to discuss your existing relationships with editors, stylists, and influencers. Share specific examples of how these connections have led to successful collaborations or press coverage in the past.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific PR challenges or opportunities. Think of scenarios where you've successfully managed press launches or VIP events. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
✨Demonstrate Your Analytical Skills
Be prepared to discuss how you measure the success of PR campaigns. Bring examples of how you've used data to optimise strategies in the past. This shows that you're not just creative but also results-driven, which is key for aligning with Reiss's commercial objectives.
