Head of Paid Media - 12M FTC - Sweaty Betty in London

We burst onto the scene as the OGs of female-first activewear back in 1998. Since then we’ve been on a global mission to empower women through fitness and beyond.

We are looking for an experienced Paid Media Lead to cover a maternity leave and take ownership of our paid media performance across key channels, with a strong focus on growth, efficiency, and brand alignment. This role will be responsible for the day to day management, optimisation, and strategic delivery of paid media activity, working closely with internal stakeholders and external partners to drive profitable customer acquisition and revenue growth. The ideal candidate is hands on, commercially minded, and confident operating in a fast paced, performance driven Ecommerce environment.

• Own the paid media strategy across core performance channels (Paid Social, Paid Search, Display, Affiliates)
• Deliver against core KPIs including revenue, ROAS, CPA, and new customer acquisition
• Manage and optimise budgets effectively to maximise performance and efficiency
• Translate high‑level business goals into clear paid media plans and channel strategies
• Oversee day‑to‑day execution and optimisation of campaigns across all paid channels
• Ensure best‑practice testing frameworks are in place for creative, audiences, formats, and messaging
• Work closely with creative and brand teams to ensure ads are on‑brand, performance‑led, and insight‑driven
• Monitor platform trends, updates, and opportunities to keep activity competitive and innovative
• Own weekly and monthly reporting on paid media performance, providing clear insights and actionable recommendations
• Analyse performance data to identify opportunities for growth, efficiency, and scale
• Communicate performance clearly to senior stakeholders, balancing detail with commercial insight
• Proactively influence stakeholders using performance data, insights, and commercial rationale
• Work cross‑functionally to plan and deliver key trading moments, campaigns, and launches
• Support the development of internal paid media processes, ways of working, and channel best practice as the team evolves
• Contribute to future agency evaluation or onboarding preparations, helping define requirements and ways of working as needed
• Collaborate cross‑functionally with Ecommerce, Trading, Analytics, CRM, and Brand teams
• Manage and support paid media team members, providing guidance, feedback, and direction
• Prioritise workloads and ensure delivery against key trading moments and campaigns
• Contribute to a positive, collaborative, and performance‑focused team culture

• Proven experience in a senior paid media or performance marketing role (ecommerce experience essential)
• Strong hands‑on knowledge of Paid Social and Paid Search platforms
• Confident budget owner with a strong understanding of incrementality and performance measurement
• Highly analytical, with the ability to turn data into clear actions and decisions
• Experience managing agencies and/or junior team members
• Comfortable presenting performance and recommendations to senior stakeholders
• Organised, proactive, and able to operate independently during a fixed‑term contract

• Experience working in fashion, retail, or consumer brands
• Exposure to international markets
• Understanding of broader digital marketing ecosystem (CRM, organic, CRO)

Our DEI Commitment: We are working to create a culture that represents our mission of empowerment. We celebrate diversity, embody inclusion and create an equitable business. We are committed to equal employment opportunities and have ensured all applicants are considered for jobs.