At a Glance
- Tasks: Lead digital strategy and manage a creative team to drive growth and engagement.
- Company: Oh Polly, a fast-growing fashion brand with a strong social presence.
- Benefits: 50% discount on products, extra day off for your birthday, gym membership, and more.
- Other info: Equal opportunities employer with a focus on innovation and global responsibility.
- Why this job: Join a dynamic team and shape the future of digital marketing in fashion.
- Qualifications: 9+ years in digital marketing, with leadership experience in D2C brands.
The predicted salary is between 70000 - 90000 € per year.
Founded in 2015, Oh Polly is a fast‐growing, social first fashion brand that creates trend driven, high quality premium products. With a focus on innovation, global responsibility, and ethics, we've built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.
The Role: As the Head of Digital, you will join Oh Polly's senior leadership team, guiding digital strategy and collaborating across departments to drive long‐term growth. You'll lead and manage the digital team, overseeing performance, growth, and alignment of all digital channels to ensure we meet ambitious KPIs, optimise spend efficiency, and increase customer retention in key global markets.
Key Responsibilities:
- Digital Strategy Development: Design, lead, and execute a digital‐first strategy across key channels (Google, Meta, TikTok, Snapchat, Pinterest) to maximize reach, engagement, and conversions.
- Senior Leadership Contribution: Act as a key member of the senior leadership team, contributing to company‐wide decisions and aligning the digital strategy with overarching business goals.
- Team Leadership: Manage, inspire, and develop the digital team, fostering a culture of creativity, data‐driven decision‐making, and innovation.
- Retention & CRM: Lead retention strategies, including email, CRM, and loyalty programs, to improve customer lifetime value and reduce churn.
- Budget Management: Oversee and allocate the digital marketing budget effectively to meet performance and ROAS targets, balancing growth with profitability.
- Performance Marketing: Ensure paid media campaigns (search, social, display) are optimised for ROAS, CPC, CTR, and CPA goals, maintaining efficiency across the funnel.
- Creative Strategy Alignment: Collaborate with the creative and content teams to develop compelling, digital‐first creative assets tailored for each platform and audience.
- Customer Journey Optimization: Identify opportunities to improve the user experience (UX) on all digital touchpoints, including the website and app, and work with UX/UI teams to implement solutions.
- Data and Analytics: Implement strong analytics frameworks to measure campaign effectiveness, monitor KPIs, and generate insights to improve future performance.
- Cross‐functional Collaboration: Partner closely with product, merchandising, and finance teams to align digital strategy with broader business objectives.
- Stay Current with Trends: Keep up‐to‐date with digital marketing trends, platform updates, and new technologies to maintain a competitive edge.
Skills and Requirements:
- Experience: Minimum 9+ years in digital marketing, with at least 3 years in a leadership role for a D2C brand, ideally in the fashion or e‐commerce sector.
- Digital Marketing Mastery: Proven expertise across digital channels, with strong knowledge of paid media (Google Ads, Meta, TikTok, etc.), email marketing, SEO, CRM, and retention strategies.
- Analytical Skills: Proficiency in analytics tools (Google Analytics, Tableau, or similar) with the ability to interpret data, analyse KPIs, and drive decisions based on insights.
- Leadership: Demonstrated ability to lead, mentor, and grow a high‐performing team in a fast‐paced environment.
- Budget Management: Experience managing and optimising large digital marketing budgets.
- Creative Insight: A keen eye for effective creative in digital advertising, with experience collaborating with creative teams.
- Communication: Strong interpersonal and communication skills with the ability to present digital insights and plans to non‐digital stakeholders.
What's on offer?
- 50% discount on all Oh Polly and Bo+Tee products
- An extra day off for your birthday
- Corporate gym membership (subject to tax)
- Cycle to work scheme
- Learning and development opportunities
- Company pension
- Company social events
Equal Opportunities Employer: This Company is an equal opportunities employer. Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
England, United Kingdom of Great Britain and Northern Ireland
Head of Digital in London employer: FashionUnited Group
Oh Polly is an exceptional employer that champions innovation and creativity within a vibrant work culture, offering ambitious individuals the opportunity to thrive in a fast-paced environment. With a strong focus on employee growth, we provide extensive learning and development opportunities, alongside unique benefits such as a generous discount on products and a corporate gym membership. Join us in our dynamic team where your contributions will directly impact our global success and help shape the future of fashion.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects and successes. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Oh Polly's digital presence and recent campaigns. Be ready to discuss how you can contribute to their growth and align with their innovative culture.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the team at Oh Polly.
We think you need these skills to ace Head of Digital in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital marketing and fashion shine through. We want to see how your passion aligns with Oh Polly's innovative spirit and commitment to quality.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing, especially in leadership roles. We love seeing how you've driven growth and engagement in previous positions, so be specific about your achievements!
Be Data-Driven:Since data is key in this role, include examples of how you've used analytics to inform your strategies. Show us how you’ve optimised campaigns and improved performance based on insights – we’re all about that data-driven decision-making!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at FashionUnited Group
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing, especially around platforms like Google, Meta, and TikTok. Be ready to discuss how you've successfully executed digital strategies in the past and how you can apply that knowledge to Oh Polly's ambitious goals.
✨Showcase Your Leadership Skills
As a potential Head of Digital, you'll need to demonstrate your ability to lead and inspire a team. Prepare examples of how you've developed talent and fostered a creative, data-driven culture in previous roles. Highlight your experience in managing teams in fast-paced environments.
✨Be Data-Driven
Oh Polly values analytics, so come prepared to discuss how you've used data to drive decisions. Familiarise yourself with tools like Google Analytics and be ready to share specific KPIs you've improved through your strategies. This will show your analytical prowess and commitment to performance.
✨Align with Company Values
Understand Oh Polly's focus on innovation and global responsibility. Be ready to discuss how you can contribute to these values through your digital strategy. Showing that you resonate with their mission will set you apart as a candidate who truly fits the brand.
