At a Glance
- Tasks: Support seasonal brand concepts and create compelling narratives for campaigns.
- Company: Boden, a stylish and inclusive fashion brand with a fun culture.
- Benefits: Competitive salary, generous clothing allowance, and 30% discount on all ranges.
- Other info: Work 3 days in the office, with flexible remote options.
- Why this job: Shape the future of fashion while collaborating with creative minds.
- Qualifications: Degree in fashion or equivalent experience; strong visual and storytelling skills.
The predicted salary is between 40000 - 50000 £ per year.
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
We are seeking a culturally attuned, visually instinctive Fashion Concept Forecaster to support the development of seasonal brand concepts and campaign narratives across all touch points. Reporting into the Head of Creative Concept, this role sits at the centre of the ideation process – helping to shape and articulate the creative direction that defines each season. You will translate inspiration into clear, compelling narratives that inform campaigns, content, retail environments and brand storytelling.
You will be highly organised, creatively curious and detail-driven, with a strong aesthetic sensibility and a deep understanding of contemporary fashion culture.
Location: 3 days per week at our North Acton office, with the remaining days WFH. Please include your up-to-date portfolio when applying.
What You Will Do
- Support the development of seasonal concepts and overarching brand narratives
- Research cultural, artistic and fashion references to inform creative direction
- Build mood boards, visual research decks and presentation materials
- Translate trends and insights into clear, visually compelling outputs
- Help apply seasonal concepts across campaigns, content and retail touchpoints
- Support pre-production for shoots, including casting, location and prop research
- Ensure consistency across all brand outputs and executions
- Conduct research into cultural, consumer and fashion trends
- Analyse catwalks, competitors and wider cultural signals to identify emerging trends
- Develop seasonal trend reports across colour, print, silhouette and fabric
- Translate global trends into direction that aligns with the brand
- Maintain organised archives of visual research and past campaigns
- Support timelines and presentation development for stakeholders
- Collaborate with design, buying and marketing teams to align creative and commercial direction
About You
- Degree-level qualification in a fashion-related discipline (or equivalent experience)
- Proven experience shaping trends or creative direction within a fashion or cultural environment
- Strong visual eye and instinct for premium brand positioning
- Confident using Adobe Creative Suite and presentation tools
- Deep interest in fashion, art, photography and culture
- A natural storyteller with the ability to translate ideas into clear narratives
Our Behaviours
At Boden, how we work matters just as much as what we deliver. We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do. We care about doing a good job – and we care about each other. We’re always kind, often honest, and we will push for high standards without making it heavy. We know what we’re good at, we lean on each other when needed, and we show up as a team – taking ownership and getting things done together.
What We Offer
- Competitive salary & targeted annual bonus scheme.
- Generous Boden clothing allowance!
- 30% discount on all current clothing ranges.
- 25 days holiday annually, plus
Fashion Concept Forecaster in London employer: FashionUnited Group
At Boden, we pride ourselves on fostering a vibrant and inclusive work culture that champions collaboration, creativity, and personal growth. As a Fashion Concept Forecaster, you'll thrive in an environment that values your unique perspective while enjoying generous benefits such as a competitive salary, a substantial clothing allowance, and a supportive team atmosphere that encourages you to live your best life. With the flexibility of working from our North Acton office and the opportunity to shape seasonal brand narratives, Boden is an exceptional employer for those passionate about fashion and storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Fashion Concept Forecaster in London
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best work and aligns with Boden's stylish vibe. Remember, first impressions count, so let your creativity shine through!
✨Tip Number 2
Network like a pro! Reach out to industry contacts or join fashion-related groups online. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 3
Prepare for interviews by researching Boden’s brand values and recent campaigns. Show us that you’re not just a fit for the role, but also for our culture. We love candidates who are genuinely excited about what we do!
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re keen and ready to jump into the Boden family!
We think you need these skills to ace Fashion Concept Forecaster in London
Some tips for your application 🫡
Show Off Your Style:When you're applying for the Fashion Concept Forecaster role, make sure your portfolio is up-to-date and reflects your unique aesthetic. We want to see how you translate trends into compelling visuals, so don’t hold back on showcasing your best work!
Tell Your Story:In your application, let us know about your journey in fashion and how your experiences have shaped your creative direction. We love a good story, so share how you've turned inspiration into narratives that resonate with audiences.
Be Organised and Detail-Driven:We appreciate candidates who are highly organised and detail-oriented. Make sure your application is neat, well-structured, and free of errors. This will show us that you can manage the complexities of seasonal concepts and brand narratives effectively.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets to the right people. Plus, it gives you a chance to explore more about Boden and what we stand for before you hit 'send'.
How to prepare for a job interview at FashionUnited Group
✨Show Off Your Portfolio
Make sure to bring your up-to-date portfolio to the interview. This is your chance to showcase your creative direction and visual storytelling skills. Highlight projects that align with Boden's values of style, inclusivity, and fun.
✨Research and Relate
Dive deep into current fashion trends and cultural references before your interview. Be ready to discuss how these insights can inform Boden's seasonal concepts. Showing that you understand the brand's aesthetic will impress the interviewers.
✨Be a Team Player
Boden values collaboration, so be prepared to talk about your experience working in teams. Share examples of how you've successfully collaborated with design, marketing, or buying teams to achieve a common goal. This will demonstrate that you fit well with their culture.
✨Craft Your Narrative
As a natural storyteller, think about how you can articulate your ideas clearly during the interview. Practice translating your thoughts into compelling narratives that reflect your understanding of fashion and culture, just like you would for a campaign.
