At a Glance
- Tasks: Lead DTC Marketplace strategy and ensure premium consumer experiences across retail and digital.
- Company: Join Dr. Martens, a global icon with over 60 years of cultural impact.
- Benefits: Enjoy 65% off Docs, a share scheme, and 25 days annual leave.
- Other info: Diverse and inclusive environment that champions individuality and growth.
- Why this job: Shape the future of an iconic brand while being your authentic self.
- Qualifications: Experience in retail, eCommerce, and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
As our DTC Marketplace Lead, you’ll be part of the Global Marketplace & GTM department working closely with brilliant people across the business and reporting into Head of Mainline Marketplace. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.
The DTC Marketplace Lead is responsible for driving performance, experience excellence and commercial alignment across Retail and Digital Marketplaces. The role ensures that Dr. Martens delivers a premium, consistent and consumer‑right experience across all owned Marketplaces, while safeguarding brand positioning and accelerating profitable, repeatable growth. You translate global brand, product and marketplace direction into actionable Marketplace plans, ensuring that storytelling, pricing, assortment, service standards and execution are optimised across both physical and digital environments. You serve as a key integrator across Retail Ops, eCommerce Trading, Merchandising, Consumer Experience, Marketing, and Market teams to align DTC priorities with global guardrails and commercial objectives. This role enables value creation (brand, product and consumer‑led experience) and value capture (store and digital execution, trading performance, and commercial discipline) across the entire DTC ecosystem.
CORE ACCOUNTABILITIES
- Define and manage the DTC Marketplace framework, including segmentation, distribution guardrails and premiumisation standards aligned to global principles.
- Align Retail and Digital teams on seasonal storytelling, commercial priorities and ensure clear inputs into Marketing, Merchandising and Design for execution.
- Track DTC KPIs, identify risks/opportunities and drive in-season trading actions, including pricing adherence and demand planning inputs.
- Champion premium, consistent customer experiences across physical and digital channels, ensuring UX, service and operational standards are met.
- Act as the central integrator across key functions, aligning global and market teams, and embedding governance, processes and operating model discipline.
KEY SKILLS & CAPABILITIES
- Strong experience across retail, eCommerce and omni‑Marketplace trading, with a clear understanding of commercial levers and consumer behaviour.
- Ability to translate range strategy, pricing architecture and depth logic into effective DTC execution plans.
- Deep focus on delivering premium, brand‑right experiences across stores, digital UX and omni‑channel journeys.
- Proven ability to influence and align Retail Ops, Merchandising, Product, Marketing and Market teams.
- Data‑driven decision maker who translates insights and strategy into disciplined, repeatable processes that uplift DTC performance.
WHAT’S IN IT FOR YOU?
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you. At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
DTC Marketplace Lead in London employer: FashionUnited Group
At Dr. Martens, we pride ourselves on being a values-driven employer that champions individuality and fosters a vibrant work culture. As the DTC Marketplace Lead, you'll enjoy a range of benefits including generous discounts, a share scheme, and a commitment to employee growth in a dynamic environment where your contributions directly shape the future of our iconic brand. Join us in England, where diverse perspectives are celebrated, and every team member is empowered to bring their authentic self to work.
StudySmarter Expert Advice🤫
We think this is how you could land DTC Marketplace Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Dr. Martens. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show your passion for the brand! When you get the chance to speak with someone from Dr. Martens, share why you love their products and how you align with their values. Authenticity goes a long way!
✨Tip Number 3
Prepare for interviews by diving deep into their marketplace strategies. Understand their consumer experience approach and think of ways you can contribute to enhancing it. Be ready to share your ideas!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Dr. Martens family.
We think you need these skills to ace DTC Marketplace Lead in London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through. Dr. Martens values individuality, so don’t be afraid to show us who you are and what makes you unique!
Tailor Your Application:Make sure to align your experience with the key skills and capabilities mentioned in the job description. Highlight your retail and digital trading expertise, and how you've driven performance in past roles.
Show Your Passion:Express your enthusiasm for the brand and the role. Share why you want to be part of Dr. Martens and how you can contribute to our mission of delivering premium consumer experiences.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role you’re excited about!
How to prepare for a job interview at FashionUnited Group
✨Know the Brand Inside Out
Before your interview, dive deep into Dr. Martens' history, values, and product lines. Understanding their heritage and cultural impact will help you connect your experience to their mission and show that you're genuinely passionate about the brand.
✨Showcase Your Cross-Functional Skills
As a DTC Marketplace Lead, you'll need to work with various teams. Prepare examples of how you've successfully collaborated across departments in previous roles. Highlight your ability to align different functions towards a common goal, as this is crucial for the role.
✨Demonstrate Your Analytical Mindset
Be ready to discuss how you've used data to drive decisions in past positions. Bring specific examples of KPIs you've tracked and how your insights led to improved performance. This will show that you can translate data into actionable strategies, which is key for this role.
✨Emphasise Consumer Experience Excellence
Dr. Martens values premium customer experiences. Prepare to talk about how you've enhanced consumer journeys in retail or digital environments. Share specific initiatives you've led that improved customer satisfaction and loyalty, aligning with their focus on delivering brand-right experiences.
