At a Glance
- Tasks: Support creative messaging and strategy for Paid Media campaigns across various platforms.
- Company: Join Sweaty Betty, a leader in female-first activewear empowering women through fitness.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Dynamic role with opportunities to learn and grow in a supportive sisterhood.
- Why this job: Be part of a mission-driven team that champions women's empowerment and fitness.
- Qualifications: Experience in Paid Media or Creative environments; strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
We burst onto the scene as the OGs of female‑first activewear back in 1998. Since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. This is an exciting opportunity to join us as a Comms Executive as we continue our mission to empower women through fitness and beyond.
Our Values:
- WE REALLY CARE
- FIRST, BEST, BRAVEST
- OUR STRENGTH IS IN EACH OTHER
- STAND UP, SPEAK UP, SHOUT OUT
The Comms Executive supports the delivery of creative and messaging across Paid Media channels, helping to ensure assets are insight‑led, platform‑appropriate and optimised for performance. This role will contribute to creative briefing, messaging structure and testing activity within Paid Media, working closely with internal teams and platform partners.
Key Responsibilities
- Creative Strategy & Messaging Support: Support the development and execution of Paid Media creative and messaging across relevant platforms (Meta, TikTok, Pinterest, YouTube, Display). Assist in translating brand and business priorities into clear paid media messages. Help ensure creative adheres to platform best practices.
- Creative Briefing & Asset Delivery: Support the creation of clear and structured Paid Media creative briefs. Contribute to briefing content including messaging hooks, formats, product focus and hypotheses. Help coordinate asset delivery to ensure timelines, specifications and formats are met.
- Creative Calendar Coordination: Support the upkeep of the Paid Media creative calendar across campaigns and key trading periods. Help align creative output with Paid Media activity and campaign timelines.
- Testing & Performance Support: Assist in the implementation of creative testing across Paid Media channels. Support the setup and tracking of tests. Contribute to documenting results and identifying key learnings.
- Insights & Feedback: Support the analysis of creative performance data to identify trends and opportunities. Contribute to sharing actionable feedback with Copy and Design teams.
- Collaboration & Communication: Work closely with Paid Media, Copy and Design teams to support campaign delivery. Assist in liaising with platform partners and staying informed on best practices.
Skills & Experience
- Essential: Experience or exposure to Paid Media, Performance Marketing or Creative environments. Strong written communication skills. Basic understanding of Paid Media platforms and key performance drivers. Highly organised, with good attention to detail.
- Desirable: Experience working with Copy, Design or Creative teams. Awareness of creative testing approaches. Understanding of performance metrics such as CTR, CVR, CPC and ROAS.
Comms Executive - Sweaty Betty in London employer: FashionUnited Group
At Sweaty Betty, we pride ourselves on being a leading employer that champions female empowerment and community spirit. Our vibrant work culture fosters creativity and collaboration, offering employees the chance to grow within a supportive environment while contributing to meaningful initiatives like our FemTech collection and the Sweaty Betty Foundation. Located in a dynamic setting, we provide unique opportunities for personal and professional development, making us an exceptional place to work for those passionate about fitness and women's empowerment.
