At a Glance
- Tasks: Support media strategy and manage campaigns to boost brand awareness and sales.
- Company: Join Coach, a leading global fashion house with a focus on creativity and inclusivity.
- Benefits: Enjoy hybrid working, generous holiday, discounts, and wellness support.
- Other info: Great opportunities for career growth and involvement in exciting projects.
- Why this job: Be part of a dynamic team shaping the future of fashion media.
- Qualifications: 2-4 years in paid media or digital marketing, especially in retail or fashion.
The predicted salary is between 35000 - 45000 £ per year.
Coach is a global fashion house founded in New York in 1941. Inspired by Creative Director Stuart Vevers and a commitment to inclusive innovation, Coach designs beautiful, long‑lasting pieces that allow customers to express themselves. As part of the Tapestry portfolio, Coach operates within a global network focused on ingenuity and inclusivity.
Primary Purpose
The Associate, Brand Media will deliver and optimise Coach’s paid media strategy across Europe, the Middle East, Africa and India. The role blends strategic planning and full media management to ensure precise media investments that raise brand awareness, deepen consideration and increase purchase intent.
Key Responsibilities
- Support the Senior Media Manager in shaping regional media plans across paid social, video, partnerships and select offline activations (e.g., OOH).
- Own end‑to‑end campaign execution for EMEAI, ensuring accurate targeting, timely launches and high executional standards.
- Manage creative asset delivery, trafficking across platforms and coordinate with Global Creative, Brand Marketing teams, agencies and media partners.
- Maintain and own regional campaign calendars, budget trackers, asset trackers and delivery timelines.
- Actively monitor live campaign performance and lead tactical optimisations with agencies and platforms.
- Translate performance data into insights and present clear recommendations to senior stakeholders.
- Support Brand Lift Studies, platform measurement and ongoing test‑and‑learn frameworks.
- Manage pacing, budget accuracy, invoice tracking and PO processes across markets.
- Collaborate with Brand Marketing, Performance Marketing, PR, eCommerce and CRM teams to align media with broader marketing objectives.
- Build strong relationships with Global Media, Analytics, Marketing and Creative teams to ensure alignment and knowledge sharing.
- Partner closely with the Brand Marketing Coordinator to ensure media campaigns align with brand initiatives.
- Liaise with local and global teams to confirm campaign details and asset needs.
- Manage defined workstreams with media agencies and hold partners accountable for delivery, optimisation and reporting quality.
- Partner with platform and media vendors to unlock innovation, added value and improved measurement.
- Research new platforms, channels and trends and share insights with the Senior Media Manager and agency partners.
- Educate and explore media agency offerings and attend external events to evolve media knowledge.
Qualifications
- 2–4 years of experience in paid media, media planning or digital marketing within retail, fashion or beauty environments.
- Hands‑on expertise across key platforms including Meta, YouTube, TikTok, Google/DV360 and emerging channels.
- Experience working across multiple markets or regions.
- Confidence interpreting performance data and translating insights into actionable recommendations.
- Highly organised with strong commercial acumen and a proactive, ownership‑driven mindset.
- Proven ability to work independently and manage priorities in a fast‑paced, matrixed environment.
Cannot provide visa sponsorship for this position; right to work in the UK required.
Benefits
- Hybrid working (3 days from office, 2 days remote). Option to finish early on a Friday (Flex Fridays).
- One paid volunteering day per year and opportunities to volunteer with global projects.
- Internal mobility and career progression.
- Regular social events – seasonal and cultural.
- Equity inclusion & diversity initiatives including employee resource groups and regional inclusion council.
- 25 days holiday plus public holidays.
- Annual incentive plan (company performance bonus).
- Multi‑brand discount up to 50% off on Coach and Kate Spade.
- Private healthcare with health assessment (Bupa).
- Bupa rewards – financial wellbeing support and wellness discounts.
- Free 24/7 support for family building, fertility and menopause with Maven.
- Employee assistance programme.
- Interest‑free season ticket loan.
- Cycle‑to‑work scheme.
Equal Opportunity Statement
Tapestry is an equal‑opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation,
Associate, Brand Media in London employer: FashionUnited Group
At Coach, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions inclusivity and creativity. Our hybrid working model, generous benefits including Flex Fridays, and commitment to employee growth through internal mobility and diverse initiatives make us a standout choice for those seeking a meaningful career in the fashion industry. Join us in our London office to be part of a dynamic team that values innovation and collaboration while enjoying perks like a multi-brand discount and private healthcare.
StudySmarter Expert Advice🤫
We think this is how you could land Associate, Brand Media in London
✨Tip Number 1
Get to know the brand inside out! Research Coach's values, recent campaigns, and their target audience. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to media strategy and campaign management. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Coach family!
We think you need these skills to ace Associate, Brand Media in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Associate, Brand Media role. Highlight your experience in paid media and how it aligns with Coach's vision of inclusivity and innovation. We want to see how you can bring your unique flair to our team!
Showcase Your Data Skills:Since the role involves interpreting performance data, don’t shy away from showcasing your analytical skills. Include examples of how you've turned data into actionable insights in previous roles. This will help us see your potential impact on our campaigns!
Be Organised:We love a candidate who can juggle multiple tasks! Mention any tools or methods you use to stay organised, especially when managing campaign calendars and budgets. This will show us that you’re ready to hit the ground running in our fast-paced environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Coach and our values!
How to prepare for a job interview at FashionUnited Group
✨Know Your Media Platforms
Make sure you’re well-versed in the key platforms mentioned in the job description, like Meta, YouTube, and TikTok. Familiarise yourself with their advertising features and recent trends, as this will show your passion for the role and your proactive approach to media management.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've interpreted performance data in past roles. Bring examples of how you’ve translated insights into actionable recommendations. This will demonstrate your ability to optimise campaigns effectively and align with the brand's objectives.
✨Demonstrate Organisational Skills
Since the role requires managing multiple campaigns and budgets, highlight your organisational skills. Share specific tools or methods you use to keep track of timelines and deliverables, which will reassure them that you can handle the fast-paced environment.
✨Build Relationships
Emphasise your experience in collaborating with various teams, such as Brand Marketing and Analytics. Discuss how you’ve built strong relationships with stakeholders in previous roles, as this is crucial for ensuring alignment and knowledge sharing within the company.
