At a Glance
- Tasks: Lead the global Go-to-Market calendar and ensure smooth cross-functional collaboration.
- Company: Join Dr. Martens, a cultural icon with over 60 years of heritage.
- Benefits: Enjoy 65% off Docs, a share scheme, and 25 days annual leave.
- Other info: Diverse and inclusive workplace that champions individuality and personal growth.
- Why this job: Make a real impact on an iconic brand while growing your career.
- Qualifications: Strong project management skills and understanding of the GTM lifecycle.
The predicted salary is between 50000 - 65000 £ per year.
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
As our GTM Calendar Lead you’ll be part of the Global Marketplace & GTM team working closely with brilliant people across the business and reporting into the Head of GTM Ops. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.
The GTM Calendar Lead is responsible for ensuring the business operates to a single, disciplined, globally aligned Go‑to‑Market calendar that enables cross‑functional clarity, predictable sequencing, and efficient execution across Brand, Product, Merchandising, Markets, Channels, and Operations. This role acts as the central orchestrator of seasonal, commercial, and operational milestones, ensuring all teams have the correct visibility, lead times, and interdependencies required to deliver a cohesive and consumer‑right GTM process. You bring consistency, governance, and change‑control discipline to enable the GTM engine to run smoothly, reduce rework, and improve commercial outcomes. You ensure that the GTM calendar reflects strategic priorities, channel needs, consumer insights, and global–local operating model requirements. Through clear governance, cross‑functional alignment, and rigorous milestone tracking, you help the organisation deliver high‑quality storytelling, optimised assortment decisions, improved commercial readiness, and stronger marketplace execution.
CORE ACCOUNTABILITIES
- Own & govern the global GTM calendar: Maintain a single, end‑to‑end calendar covering product, brand, campaign and commercial milestones, with clear governance, data discipline and milestone definitions aligned to strategy.
- Drive cross‑functional alignment: Lead the GTM Calendar Council, clarifying roles, responsibilities and handoffs across Brand, Markets, Product, Merchandising and Ops to improve sequencing and reduce duplication.
- Manage change, risk & dependencies: Oversee change control, track milestone risks, and manage cross‑functional dependencies to prevent bottlenecks and strengthen decision‑making and readiness.
- Enable visibility & continuous improvement: Ensure clear communication and visibility across global and market teams, while continuously refining the calendar, embedding the operating model, and improving efficiency and capability across functions.
KEY SKILLS & CAPABILITIES
- Project & programme leadership: Manage complex, cross‑functional GTM processes with clear governance, structured forums, and strong control of interdependencies and handoffs.
- End‑to‑end GTM expertise: Deep understanding of the full GTM lifecycle across product, merchandising, brand, market activation, commercial planning and operational readiness.
- Stakeholder influence & clarity: Align and influence senior cross‑functional teams, resolve conflicts, and bring structure to ambiguity through clear roles, sequencing and decision‑making.
- Detail‑driven execution with strategic impact: Combine strong sequencing logic, planning discipline and communication clarity with a strategic mindset to drive performance, governance and continuous improvement.
WHAT’S IN IT FOR YOU?
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you. At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
GTM Calender Lead employer: FashionUnited Group
At Dr. Martens, we pride ourselves on being a values-driven employer that champions individuality and diversity. As the GTM Calendar Lead, you'll thrive in a dynamic work culture that fosters collaboration and innovation, while enjoying exceptional benefits such as generous discounts, a robust pension scheme, and ample annual leave. Join us in shaping the future of an iconic brand where your contributions are valued and your career growth is supported.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Calender Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FashionUnited Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FashionUnited Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FashionUnited Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FashionUnited Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GTM Calender Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FashionUnited Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FashionUnited Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about FashionUnited Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FashionUnited Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FashionUnited Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FashionUnited Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
