At a Glance
- Tasks: Support seasonal brand concepts and create compelling narratives for campaigns.
- Company: Boden, a stylish and inclusive fashion brand with a fun culture.
- Benefits: Competitive salary, generous clothing allowance, 30% discount, and 25 days holiday.
- Other info: Collaborative environment with a focus on kindness and high standards.
- Why this job: Join a creative team shaping the future of fashion and storytelling.
- Qualifications: Degree in fashion or equivalent experience; strong visual and storytelling skills.
The predicted salary is between 30000 - 40000 £ per year.
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
We are seeking a culturally attuned, visually instinctive Fashion Concept Forecaster to support the development of seasonal brand concepts and campaign narratives across all touch points. Reporting into the Head of Creative Concept, this role sits at the centre of the ideation process – helping to shape and articulate the creative direction that defines each season. You will translate inspiration into clear, compelling narratives that inform campaigns, content, retail environments and brand storytelling. You will be highly organised, creatively curious and detail-driven, with a strong aesthetic sensibility and a deep understanding of contemporary fashion culture.
Location: 3 days per week at our North Acton office, with the remaining days WFH. Please include your up-to-date portfolio when applying.
What You Will Do
- Support the development of seasonal concepts and overarching brand narratives
- Research cultural, artistic and fashion references to inform creative direction
- Build mood boards, visual research decks and presentation materials
- Translate trends and insights into clear, visually compelling outputs
- Help apply seasonal concepts across campaigns, content and retail touchpoints
- Support pre-production for shoots, including casting, location and prop research
- Ensure consistency across all brand outputs and executions
- Conduct research into cultural, consumer and fashion trends
- Analyse catwalks, competitors and wider cultural signals to identify emerging trends
- Develop seasonal trend reports across colour, print, silhouette and fabric
- Translate global trends into direction that aligns with the brand
- Maintain organised archives of visual research and past campaigns
- Support timelines and presentation development for stakeholders
- Collaborate with design, buying and marketing teams to align creative and commercial direction
About You
- Degree-level qualification in a fashion-related discipline (or equivalent experience)
- Proven experience shaping trends or creative direction within a fashion or cultural environment
- Strong visual eye and instinct for premium brand positioning
- Confident using Adobe Creative Suite and presentation tools
- Deep interest in fashion, art, photography and culture
- A natural storyteller with the ability to translate ideas into clear narratives
Our Behaviours
At Boden, how we work matters just as much as what we deliver. We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do. We care about doing a good job – and we care about each other. We’re always kind, often honest, and we will push for high standards without making it heavy. We know what we’re good at, we lean on each other when needed, and we show up as a team – taking ownership and getting things done together.
What We Offer
- Competitive salary & targeted annual bonus scheme.
- Generous Boden clothing allowance!
- 30% discount on all current clothing ranges.
- 25 days holiday annually, plus Bank Holidays.
- Online portal with an array of discounts on retail & entertainment.
- Virtual GP service for you and your household!
- Free onsite parking and subsidised café.
We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job, whoever they are, helping them thrive in it and celebrating their individuality. We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
Fashion Concept Forecaster employer: FashionUnited Group
At Boden, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and collaboration. As a Fashion Concept Forecaster, you'll enjoy a competitive salary, generous clothing allowance, and a supportive environment that encourages personal and professional growth. With flexible working arrangements and a commitment to diversity, Boden is dedicated to making your experience both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Fashion Concept Forecaster
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best work and aligns with the stylish vibe of Boden. Remember, this is your chance to visually tell your story, so make it compelling!
✨Tip Number 2
Network like a pro! Reach out to people in the fashion industry, attend events, and connect with others who share your passion. You never know who might have the inside scoop on job openings or collaborations.
✨Tip Number 3
Research, research, research! Dive deep into Boden’s brand values and current campaigns. Understanding their aesthetic and ethos will help you tailor your approach and show them you’re the perfect fit for their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Boden family. Don’t forget to follow up after applying!
We think you need these skills to ace Fashion Concept Forecaster
Some tips for your application 🫡
Show Off Your Portfolio:Make sure to include your up-to-date portfolio when applying. This is your chance to showcase your creative flair and visual storytelling skills, so pick your best work that aligns with our stylish and uplifting brand ethos.
Tailor Your Application:Take a moment to tailor your application to the Fashion Concept Forecaster role. Highlight your experience in shaping trends and your understanding of contemporary fashion culture. We want to see how you can bring your unique perspective to our team!
Be Authentic:Let your personality shine through in your written application. We value honesty and collaboration, so don’t be afraid to share your passion for fashion and culture. Show us who you are and why you’d be a great fit for Boden!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what makes Boden special!
How to prepare for a job interview at FashionUnited Group
✨Know Your Fashion Trends
Before the interview, dive deep into current fashion trends and cultural references. Be prepared to discuss how these trends can influence Boden's seasonal concepts. Show that you’re not just aware of what's happening in fashion but also how it aligns with the brand's values.
✨Showcase Your Visual Skills
Bring along a well-organised portfolio that highlights your best work. Include mood boards, visual research decks, and any presentations you've created. This is your chance to visually communicate your creative direction and storytelling abilities, so make it count!
✨Collaborative Spirit
Boden values teamwork, so be ready to discuss how you’ve collaborated with design, buying, and marketing teams in the past. Share specific examples of how your contributions helped align creative and commercial directions, showcasing your ability to work well with others.
✨Embrace Boden's Values
Familiarise yourself with Boden's core values of collaboration, honesty, and fun. During the interview, reflect these values in your responses. Show that you not only understand what Boden stands for but also embody those principles in your work ethic and approach.
