Director, Regional Marketing HOKA

At Deckers Brands, we believe that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. We strive to create a workplace that values all people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work.

The Role

As the Regional Marketing Director, you will lead and inspire country marketing teams across the EMEA region to deliver locally relevant, consumer-centric marketing plans aligned with Global and EMEA strategies. You will own the regional marketing flywheel, integrating brand, community, retail, wholesale and activation strategies to drive sustainable growth, brand impact and commercial success. As a senior leader, leading 5 local HUBS within EMEA region, you will play a pivotal role in developing high-performing teams, shaping future marketing leaders, and translating global strategy into actionable local market execution.

Your Impact

• Lead, inspire and develop country marketing teams across EMEA, creating a culture of collaboration, accountability, inclusion and high performance while ensuring alignment between Global, EMEA and local strategies.
• Translate global and regional business objectives into clear regional priorities and frameworks, leading the development and review of country marketing plans to ensure strategic consistency and executional excellence.
• Inspire and provoke new approaches and forward thinking among brand initiatives by sharing innovative external practices and connections.
• Own the regional marketing flywheel, integrating brand campaigns, community engagement, retail, wholesale and partner activations while driving key city strategies and elevating community-led marketing initiatives across EMEA.
• Lead retail, wholesale and key account marketing strategy, ensuring premium consumer-centric activations, fostering authentic brand connections and delivering impactful retail and field experience programmes.
• Establish KPI frameworks, leverage consumer and commercial insights, and drive continuous improvement by sharing best practices and optimising regional marketing performance.

We celebrate diversity of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can come as they are.

Who You Are

• Demonstrate Authenticity – You align actions with values, build trust through consistency and integrity, and confidently address issues that do not align with Deckers' culture and expectations.
• Champion Diverse, Effective Teams – You build and develop diverse, high-performing teams, create an environment where people feel valued, and actively coach and develop talent.
• Drive Strategy – You take a long-term business perspective, create strategies that leverage market opportunities and emerging trends, and lead change successfully across people, processes and technology.
• Cultivate Innovation – You use consumer insights to identify opportunities, champion new ways of working and encourage fresh thinking that drives brand growth and business impact.
• Deliver Results & Build Connection – You create accountability for meaningful business outcomes, communicate with impact across all levels, enable cross-functional collaboration and balance the needs of multiple stakeholder groups.

We Would Love to Hear from People With

• Proven success leading and developing senior marketing teams across multiple countries and cultures.
• Strong expertise in brand marketing, integrated campaigns, go-to-market planning and operating within Global–Regional–Local business structures.
• Experience within consumer, lifestyle, sports, fashion or premium brands is highly desirable.
• Exceptional leadership, stakeholder management and communication skills, with the ability to influence and collaborate across diverse markets and functions.
• Strong commercial acumen, KPI management capability and experience translating strategy into measurable execution.
• A passion for brand-building, sport, consumer culture and innovative marketing, combined with a digital-first mindset and willingness to challenge convention.

What We Will Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme.

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands.